Media Use Reflection
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University of Nebraska, Lincoln *
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Course
136
Subject
Communications
Date
Feb 20, 2024
Type
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4
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Media Use Reflection
Madison Hirschman
Assignment Directions:
1.
Track how much you engage with different types of media in an average
day (social media, news media, popular media, etc.)
○
Finding your phone's screen time:
○
Identify how often the media is covering AES topics
■
Pay attention to the AES source of information - was it
from a news source, an influencer, a friend/family
member? Who provided the information?
2.
Write a reflection answering the following prompts:
○
How much were you engaging with media in an average day (in
hours or minutes) and what type of media were you engaging with
the most?
■
What types of "uses" do you utilize media for? (i.e.
cognitive, affective, personal integrative, social
integrative, tension integrative)
■
Do you use different channels for different uses? Why or
why not?
■
How often and what types of AES content did you see in
the media during this 24-hour period?
■
What platforms and sources were communicating about
AES?
○
In your own words, how would you describe media literacy, science
literacy, and agricultural literacy?
■
What do you think your own level of science, media, and
agricultural literacy is?
■
What do you think the relationship is between media use
and science literacy, agricultural literacy, and media
literacy?
○
How do you think the general public's media use, science literacy,
agricultural literacy, and media literacy impact the public's
understanding of science?
■
How similar or different do you think your literacy levels
are to the general public's?
■
How could these similarities/differences influence how
we communicate about AES to the public?
Media Use Reflection
Madison Hirschman
Media use can be helpful but it could also be very addictive and dangerous because of all
the scams out there. On Sunday, February 4th, my screen time was 3 hours and 15 minutes. I was
on social for 2 hours and 54 minutes, productivity & finance for 3 minutes, and entertainment for
2 minutes. I was also on Google for 16 minutes. I also did the screen time for my computer
which was the usage of 3 hours and 29 minutes. The apps I used the most were Google Chrome,
Mail, and Messages. I started my morning off by watching Good Morning America where there
is always Agriculture, Environment, and Science (AES). The problem is that sometimes on Good
Morning America, it could be negativity toward AES which is not good for consumers or
viewers. That morning, they were talking about a recipe that uses beef that was raised on a farm
which I thought was very influential toward the cattle industry. On my phone during this day, I
did not cover any AES because it was mostly on social media, but my computer did through a
website called The Wallstreet Journal that first started in an email when I received the
notification but then I opened it in Google Chrome. The Wall Street Journal is a news source but
it started with a notification from having a student email subscription of the company. My sister
is also always sending me Tiktoks that I also need to look at and usually they are about how we
can keep advocating for the beef industry, better animal welfare, or different ideas that we can
incorporate into our herd like an ultrasound machine for cows. The Tiktoks are usually from
cattle jock influencer Nick Craft that is with Craft Livestock 2.0. Even though I didn’t go on
instagram this Tuesday, usually an influencer catches my eye with a product they have shared on
their profile like Anna Kobza. I usually use media for personal integrative and social integrative
which can be good and bad. I love looking at what other people are doing on Snapchat, where
people are going on Facebook, and how people are doing it on Instagram. Media plays an
important part in many lives across the world. A lot of platforms and sources that AES is usually
Media Use Reflection
Madison Hirschman
on are news platforms because many people want to view what changes are being made to help
the environment and if they are changing any laws related to agriculture. Science is always
evolving so many people want to view the technology that is being created in this industry. When
I watch the news, science is always the #1 component when it comes to being in the news
besides sports and politics. At home, my family uses different channels for different uses because
they watch the weather on 1011 News, but they watch the news and sports on NTV News. I saw
AES content all the time even when I was on Snapchat because ads popped up about science.
You can also subscribe to stories on Snapchat that are related to AES to make sure you are
up-to-date. An example of this would be about next generate technology where there are new
saws that are sharper and cut faster.
The relationship between media use and science literacy,
agricultural literacy, and media literacy is that you need to understand each one of these and the
principles before creating content for viewers because if you don’t get your facts straight in your
content, then you aren’t providing a very good perception for viewers. Literacy is described as
how much you know of a subject or idea such as science, media, and environment. My level of
each of these is high because I have a science-related minor in college. I have been around
agriculture all my life and I have taken program the Master of Beef Advocation (MBA) training
which has broadened my knowledge about the media. Having a high education is also helping
my level of literacy in each of these areas. I know many people don’t have good knowledge
about media literacy because they haven’t been provided that education about the media in high
school and college. If it wasn’t for my beef scholars minor, I probably wouldn’t be writing this
reflection now or be in the class, but luckily I am ready to learn more about this problem. Since a
lot of people had to take basic science classes in high school, people do have an understanding of
science, but not greatly. Science applies to our lives daily so I think media and science literacy
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Media Use Reflection
Madison Hirschman
should be increased greatly because so many viewers and readers encounter it. Agricultural
literacy is another issue in our country. I feel that we don’t have such an issue in the Midwest,
but in states like Colorado, Idaho, and along the coasts, we have problems. People do not
understand how much care goes into livestock and how much knowledge producers actually
have about their own livestock. The public is impacted because sometimes they don’t use their
own common sense when hearing information from the media. I think my literacy levels are
higher than of the public because of my education and my background coming from the
agricultural industry. The way to communicate about these literacies is to have someone who
specializes in the area of communication to help the public understand literacy better or to have
more programs to help with the teaching. I think there should be some media classes required
when in high school or first education to help educate media literacy because our world is more
based on the media.