Rhetorical Analysis- Rough Draft- Upstate Pride Organization-India Young-1
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School
Arizona State University *
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Course
101
Subject
Communications
Date
Feb 20, 2024
Type
Pages
4
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Logos & Ethos Within Upstate Pride SC
Upstate Pride SC is a non profit organization that advocates and acts as a safe haven for
the LGBTQ+ community of the upstate region of South Carolina. Upstate Pride SC’s mission
statement states the following: “Upstate Pride SC empowers people of all gender expressions and
sexual identities in the Upstate of South Carolina by promoting acceptance through education,
advocacy and networking.”(Upstate Pride SC,
History & mission
) They promote advocacy by
hosting fundraisers, charity events, hosting parades, and many more. Upstate Pride SC is both a
credible and trustworthy organization, and supported by many members of the LGBTQ
community.
In the following image Upstate Pride SC uses the communication concept of Ethos by showing
that they are a credible organization by stating their credentials as a non profit organization by
having the following as footer on their website: “Upstate Pride SC is a 501(c)(3) non-profit
organization under the Internal Revenue Service Code of 1986 and the State of South
Carolina.”(Upstate Pride SC, History & Mission) Having this stated on their website on multiple
occasions allows the viewer or reader of this website to know and understand that the
organization has been registered with the State of South Carolina and the Internal Revenue
Service as a legitimate organization. This certification is very important to have listed on the
website due to the fact that you are given the option to leave donations that are claimed by the
organization to help fund them as a non-profit organization to keep them operating as effectively.
This organization continues to use the communication of Ethos but in the aspect of having a
sense of trustworthiness by having a “
Privacy Policy”
page. This page entails what information
Upstate Pride SC collects, the following things that your data is being used for and things that
they claimed their organization will not use your information for once you have accessed their
website. I also believe having this information communicated to the viewers through ethos is
very important in this day and age due to the fact that internet privacy is a very important
concern for a lot of people who do assess the internet and social media; having this page on their
website allows the organization to have transparency in what their intent is for collecting a
viewers data once they have accessed their website. Also on this page Upstate Pride SC gives in
easy-to-understand terms of
the “
five types of information
” they collect, while
also gives
examples of when that information would be collected.
Upstate Pride SC uses the communication concept of Logos heavily throughout the course of
their website and through their social media posts. Referring back to the organization’s mission
statement, the organization claims to “empower people of all gender expressions and sexual
identities in the upstate of South Carolina”.
This claim is supported very well through the
different events that are listedthroughout the website and then shown in action throughout the
organization's social media in the form of pictures and on through different posts. The following
image is an upcoming event in Greenville South Carolina during the month of June that
highlights Black Pride in the Black Community. This event and many other events are found on
Upstate Pride SC’s “
Events
” heading and then the subheading “
Annual Festivals
”.
Claims as
such are very reasonable given the genre of this organization; holding events like these
establishes a type of bond within the lgbtq+ community and this organization.
Another claim this organization has stated is the following “As a non-profit organization, we are
fueled by the generosity of those we serve – people of all gender expressions and sexual
identities. The Pride community has come a long way, but the road ahead is still long, and the
need for support is as strong as ever. Make a tax-deductible donation today to help provide
advocacy, education, and networking opportunities to the still under-served Upstate Pride
community.”(Upstate Pride SC,
Donate
) This claim is very reasonable due to the fact that this
organization is categorized as a non-profit organization. If you so choose to donate to Upstate
Pride SC, you will be redirected to a
donation page
that is used via Paypal that then allows you to
give a donation amount of your choosing.
It is clear that through this analysis that the communication concepts of Ethos and Logos
are demonstrated throughout the non-profit organization Upstate Pride SC’s website and social
media pages. They continue to demonstrate these concepts by actively promoting advocacy
through hosting fundraisers, conducting charity events, hosting parades for minorities within the
lgbtq community and many more. Upstate Pride SC has shown throughout the different examples
mentioned in this analysis that as an organization they are credible while also trustworthy and
supported by many members of the LGBTQ community.
References:
-
Paypal. (n.d.).
Donate to Upstate Pride SC
. Digital Wallets, Money Management, and
More. Retrieved March 31, 2023, from
https://www.paypal.com/donate?hosted_button_id=5TRMS5SMPSJKG
-
Upstate Pride SC. (n.d.).
Annual festivals
. Upstate Pride SC. Retrieved March 31, 2023,
from
https://www.upstatepridesc.org/festivals
-
Upstate Pride SC. (n.d.).
Donate
. Upstate Pride SC. Retrieved March 31, 2023, from
https://www.upstatepridesc.org/donate
-
Upstate Pride SC. (n.d.).
History & mission
. Upstate Pride SC. Retrieved March 30,
2023, from
https://www.upstatepridesc.org/mission-history
-
Upstate Pride SC. (n.d.).
Local events
. Upstate Pride SC. Retrieved March 31, 2023, from
https://www.upstatepridesc.org/events-1
-
Upstate Pride SC. (n.d.).
Privacy policy
. Upstate Pride SC. Retrieved March 31, 2023,
from
https://www.upstatepridesc.org/privacy-policy
-
Upstate Pride SC. (n.d.).
What information does Upstate Pride SC collect?
Upstate Pride
SC. Retrieved March 31, 2023, from
https://www.upstatepridesc.org/privacy-policy
Image Citations:
-
Screenshot Image of Upstate Pride Sc Organization Credentials
. (2023). photograph.
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Self- Assessment Paragraph:
The main idea that I wanted to communicate to my readers was that the organization Upstate
Pride SC is an organization heavily relies on using Ethos and Logos. They use these two
concepts to draw in their audience and the people that they serve in the community by being
credible and trustworthy. I feel that my draft turned out really well as this is my first time writing
a rhetorical analysis and if it so happens that I didn't do so well there is only room for
improvement. I also feel that my draft met the requirements that are discussed in the Project 1
description and rubric.
List of concerns/ Questions
1.
Did I explain the concept of Ethos right in terms of applying it to Upstate Pride’s
Organization?
2.
Did I explain the concept of Logos right in terms of applying it to Upstate Pride’s
Organization?
3.
What words could I have used to make certain sentences clearer and easier to understand?
4.
What adjustments if any could be made to my draft that would significantly improve it
overall?