Com 229 M1
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School
Southern New Hampshire University *
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Course
229
Subject
Communications
Date
Feb 20, 2024
Type
docx
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2
Uploaded by nylouburth
Identify Audiences
Because I am a dog lover, animal lover, and I used to have a dog, I chose All Paws Shelter for this assignment. I also figured that it would be easy to write about it since it is something I like. I
have lived in countries where I’ve seen dogs being beaten, being tortured, and more so, making sure that a dog is or animals are in good hands is something I will always fight for especially during times such as natural disasters.
Senior citizens who have previously adopted pets from the shelter , any animal lovers and people
that are already in the movement would be the best target audience.
Miami, Florida is teeming with retirees seeking companionship due to the loss of a partner or simply loneliness.However, the number of retirees should be taken into account since not all of them are from the area.I believe a good place to start would be to target retirees who have adopted pets from the shelter.
Identify Project Goals:
This project entails All Paws Shelter operating on a tight budget and with little time to plan. The goals first, and then the target audience .Everything should be in place within 30 days.Fundraising on a budget can be difficult, but is feasible with teamwork.In this environment, social media advertising is what is needed .As fundraising will be done both online and in person, this will open up various avenues for donations. We will evaluate the project's performance based on a few indications such as audience involvement and comments, and who knows? Maybe some of the animals will be on their way to be adopted.
Assess Message Content:
-Contacting any local companies or sponsors who would like to support the cause.
-Explain the intent behind the overwhelming demand for this event.
-Fostering a compassionate and loving environment for both present and future pet owners
Assess Delivery Method
-Provide information, images, or videos about the event.
-Get rid of delivery strategies that are too costly and concentrate on strategies that will help the project stay within its allocated budget.
-Newspapers might not be feasible.
-Social media marketing will be essential to this campaign.There are many platforms to choose from, including Facebook, Instagram, and Twitter.It is vital to ascertain the platforms that the intended audience uses the most.
-Sharing success stories such as testimonies from pet owners who have previously adopted and the impact on their lives.
Reference
Araize, n.d.Fundraising on a Budget: Using Tech to Fundraise Effectively. https://www.araize.com/fundraising-on-a-budget-using-tech-to-fundraise-efficiently
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