Managing_Communication._7.docx

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Managing Communication 1 Managing Communication By [Name] Course Professor's Name Institution Location of Institution Date
Managing Communication 2 Contents Managing Communication ............................................................................................................. 3 Activity 1 ....................................................................................................................................... 3 1.1 An assessment of the benefits to shareholders, functional departments, and organizations of various communication channels ................................................................................................... 3 1.2 An analysis of the possible barricades to the effective exchange of information within and between organizations .................................................................................................................... 5 The factors that influence workplace communication ................................................................... 6 Activity 2 ....................................................................................................................................... 6 2.1 How an establishment's structure can influence workplace communication ........................... 6 2.3 The forms of management and leadership styles and the influence they have on workplace communication ............................................................................................................................... 9 2.4 The role that technology has in supporting workplace communication ................................. 12 2M1. what factors affect workplace communication in a named organization ........................... 13 3.1 A detailed description of a situation where own communication skills were used to communicate information effectively .......................................................................................... 14 3.3 A personal development plan that looks at your communication skills, including SMART targets ........................................................................................................................................... 16 SMART TARGETS ..................................................................................................................... 16 Activity 4 ..................................................................................................................................... 19 4.1 An analysis of external and internal communication channels within McDonalds ............... 19 4.2 An evaluation of the effectiveness of these channels ............................................................. 19 4.3 Recommendations to advance organizational communication based on the assessment ...... 21 4M1. Measures to evaluate the success of the proposals to improve workplace communication ..................................................................................................................................................... 23 References .................................................................................................................................... 24
Managing Communication 3 Managing Communication Activity 1 1.1 An assessment of the benefits to shareholders, functional departments, and organizations of various communication channels A communication channel is a medium through which messages are sent from one business section to another. Businesses can communicate information externally and internally to various stakeholders (Tripathy, 2017). As a result, a company must advance an effective means of internal communication so that critical information can flow accurately throughout the company without miscommunication, which may cause a drop in productivity. Formal and informal communication are two types of communication that can disseminate information internally and outside (Nathan, 2018). The shareholders of the business, the functional sections, and the business workers, directors, and owners all require this information to operate efficiently. The external users of the data include the organization's shareholders, such as the business's suppliers, customers, financial institutions interacting with the company, and the general public. The human resources, advertising and sales, technology, and research and growth departments are the main functional departments through which information about the firm will need to flow (Baker and Milutinovic, 2016). The various strategies for creating these communication channels are explored further. According to Palomino (2018), face-to-face contact is arguably the most popular mode of communication within a company. This strategy is popular because it permits the receiver of the data to analyze the giver's body language, improving trust and clearness between the two people and the communicated information. Face-to-face communication enables rapid debates regarding the material without waiting for a response, resulting in reduced uncertainty and miscommunication in this communication channel. Because it is a fast and immediate means to address numerous problems and
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Managing Communication 4 supports different decision-making procedures, this channel is best suited for internal stakeholder communication, like data flow from top management to lower-level staff. Telephone communication is another common method for exchanging information between stakeholders, particularly business suppliers. It allows for immediate discussion over the phone regarding any concerns the company may have with these parties. This method of communication has no distance limitations and enables the transmission of information in a clear and timely manner (Kumar, 2017). Telephone communication, like face-to-face contact, allows any misunderstandings to be sorted up, resulting in stronger connections with the company's stakeholders. Functional departments also use this method of communication to exchange information with one another so that they may rapidly handle any inter-departmental difficulties and ensure that information from the top is disseminated consistently across the organization. When it comes to delivering information both internally and internationally, email and letter communication are both excellent options. Emails are used in the business daily. For example, a company can frequently convey its performance to its employees in a monthly statistic distributed to all employees through email. Emails are useful for sending and keeping track of various important documents that can be sent to multiple recipients simultaneously, making information transfer easy and fast and preventing miscommunication (Business Case Studies, 2019). Emails also have a flexible response time, which means they can be used to notify stakeholders such as suppliers and customers when a problem arises, along with papers and instructions for resolving the issue. Letters are widely used to communicate information to stakeholders, such as financial institutes and shareholders, formally. Letters are commonly used to convey information such as the company performance and financial statements of the organization. According to Bose (2015), legal agreements are also communicated in letter format, which is usually the safest manner for receivers
Managing Communication 5 outside of the organization to obtain essential documents.
Managing Communication 6 Video conference communication has become a popular and necessary communication channel, especially among global organizations, because it allows for real-time information transfer between individuals within a company located in different parts of the world (Tripathy, 2017). For example, a company in America can instantly communicate with their colleagues in China, making it possible to keep documents up to date and agree on them worldwide. Video conferencing offers all of the advantages of face-to-face communication in that it is a quick and efficient means to disseminate information uniformly across the organization (Newberry, 2018). Due to technological advancements, social media communication such as video conferencing has skyrocketed in recent years. Businesses may communicate with many people worldwide using social media platforms, increasing brand awareness and image while promoting their products and services through various postings, online events, competitions, and announcements (Smith, 2019). This method of communication also allows businesses to collect data from customers through reviews and feedback on their products and services, which can help them, improve in particular areas and boost customer happiness, earning them a better reputation and a larger client base. 1.2 An analysis of the possible barricades to the effective exchange of information within and between organizations There are many various barriers to allowing information to move effectively within a firm, leading to multiple issues such as inconsistency and misinterpretation. These impediments are explored further. Employees can become demotivated in their roles in business when they work the same job and shift for a long time. This demotivation can lead to a lack of concentration among individuals, leading to employees not listening or paying attention to information being transmitted to them, thus an ineffective exchange of information (Altun and Anwar, 2021). This lack of communication can lead to a shift in attitude and a loss of dedication to their profession, which can affect how they perform their job. Technology can also cause problems in business communication. This can happen when a
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Managing Communication 7 communication
Managing Communication 8 channel, such as email, experiences a technological blackout, resulting in messages not being sent or received or information being received with errors, resulting in miscommunication or a complete lack of information. The company's structure might also be a source of a roadblock to the effective exchange of information within the organization; for example, in a small firm with only one or two layers of management, information can usually be easily spread from top to bottom, ensuring consistency. However, in larger organizations with many different departments and levels of management, information can be messy and miscommunicated, resulting in confusion and inconsistency. The structure may also only allow information to flow one way, meaning that top management levels may be able to communicate information to their subordinates, but the subordinates do not have a way to share information back, which can lead to demotivation and problems, which, if not addressed, can dramatically lower business performance (Altun and Anwar, 2021). A company's culture can influence communication channels. When an individual from one culture communicates with another from a different culture to transfer information, problems can arise, such as informal or formal communication. This occurs because each individual will have other habits, behaviors, and values, leading to one individual taking offense to another. Language barriers are probably the most common communication barrier, particularly for global organizations operating in multiple countries (Altun and Anwar, 2021). For example, when dealing with a customer inquiry, the business may encounter a language barrier, leaving the customer unsatisfied and damaging the brand image. However, there are various ways to get over this barrier with today's technology, such as using Google Translate to go beyond the language barrier. The factors that influence workplace communication Activity 2 2.1 How an establishment's structure can influence workplace communication
Managing Communication 9 A business's framework to outline how its policies, duties, and activities are directed to achieve its goals and objectives is referred to as the organization structure (Morgan, 2015). As a result, the structure will impact how information flows through the various levels of the organization, which will, in turn, have an impact on workplace communication. The many organizational structures that a company can use are covered here. Flat structures - with this structure, there are few to no tiers of management between the business's leaders and their subordinates (Quain, 2019). Because of the few layers of management, this structure can encourage employee involvement by actively participating in company decision-making, boosting employee motivation, and eliminating communication obstacles (Morgan, 2015). With a flat structure, communication between leaders and employees can be more efficient in speed and accuracy. This will increase business performance in general, but it will also positively impact business communication because the risk of misinterpretation will be much reduced because employees will be able to verify any information they receive nearly instantaneously with the business's leader(s). Tall structures are commonly used by businesses, especially in larger organizations with multiple departments and many employees. It allows lower-level managers to make decisions about the business's day-to-day operations while allowing top-level leaders to make critical business decisions, such as monitoring the other lower-level managers to ensure the company is operating efficiently (Meehan, 2019). On the other hand, a tall structure can cause the information to take longer to disseminate among the business's employees and increase the possibility of misinterpretation and confusion between the top and lower levels. Employees may become demotivated because they do not feel like they are a part of the firm because they are unable to participate in the decision-making process, raising the likelihood of a communication barrier. Matrix structures - this structure is made up of a combination of different structures. It brings together project teams and divisions, offering the employees a chance to report to various managers (Hersey, Blanchard and Johnson, 2017). This increases communication by forcing
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Managing Communication 10 managers from multiple departments to consult to work toward the same goal, boosting the uniformity of information throughout the company. However, because there are multiple communication paths through various management levels due to employees reporting to different leaders, it can be difficult to establish a direct communication line (Griffin, 2019)). This can be a challenge because information may not be communicated accurately, resulting in problems with communication in the workplace. This can also lead to slow transmission of information from individuals to others, resulting in inconsistent operation practices.
Managing Communication 11 2.3 The forms of management and leadership styles and the influence they have on workplace communication Management and leadership employees are required to maintain control over a company's activities (CMI, 2015). This ensures that the company runs smoothly and that its aims and goals are met. When hiring management, each company must determine which management and leadership style they will use, as there are a few distinct styles to choose from, each with its own set of perks and drawbacks that might affect workplace communication, as we've mentioned below. Autocratic management – this style of management allows business leaders and top- level management to make all business decisions unilaterally, which means that these higher leaders will not consult with anyone else in the business about the decisions other than discussing them amongst themselves (Lazzari, 2018). A board of directors is an example of this. Because information only flows one way, subordinates have no opportunity to voice their opinions, make suggestions, or ask questions in the decision-making process. This is all done by the organization's top leaders; this could further make employees feel as though they are not valued. Affiliative management focuses on emotional leadership in the workplace to develop and promote a peaceful, positive, and team-building culture (Blake, 2019). This is accomplished by forging bonds between workers and managers, building a trustworthy and transparent personal connection, and resolving disagreement fairly. As employees' needs and demands are genuinely considered by a management team member who cares about employee issues, this leads to more motivation from employees and less conflict in the workplace. As a result of these factors, staff motivation skyrockets as they feel like they are part of the team, enhancing communication between employees and management, effectively eliminating the potential communication barrier that might arise when employees get demotivated.
Managing Communication 12 Coaching – this management style is considered a modern approach to a leadership style because it considers the employees' strengths and weaknesses. It allows the manager to improve the weaknesses, build their skills in certain areas, and help the employees' strengths flourish even more (Regoli, n.d). This means that the manager gets the most out of their employees, and in doing so, employee and managerial communication is improved because they are both involved. Democratic management – this style has been adopted by businesses more recently, and it refers to how managers consult their employees before making crucial business decisions. It allows employees to voice their opinions and engage employees to suggest changes, ideas, and ways the business can operate through changes that may affect them (Gill, 2015). Employees are given more authority due to this management technique, which stimulates them to speak more with their supervisors and make more decisions, resulting in a greater overall effect of communication in the workplace. Pacesetting management - this management style refers to setting targets and high standards for employees to improve their overall performance. This model encourages management to think of new ways to get operations done better and faster each time by providing a greater bar to overcome (Blake, 2019). On the other hand, this method tends to lead to ineffective communication because it frequently sets unattainable goals, which can undermine employee morale and motivation by making them feel as if they are failing in the eyes of management. Visionary management — this management style aids people in understanding their goals, determining how to attain them, and remaining focused on achieving them (Gill, 2015). A visionary leader helps employees see the goal even when they aren't motivated, encouraging them to remember the goal and work hard to attain it, and motivating them (Riley, n.d). As a result, efficient communication in the workplace is achieved as workers and leaders work together to achieve their objectives.
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Managing Communication 13 Laissez-faire leadership – this leadership style is the polar opposite of autocratic leadership (Lazzari, 2018). It allows employees to take full control of their own decision- making needs and the freedom to have complete authority over their tasks. This gives employees responsibilities that enable them to manage their own time and tasks, improving their motivation in the workplace. It also forces employees to communicate with their managers to stay on track with their goals. Transformative leadership - this approach refers to a way that allows leaders to motivate, encourage, and inspire their people to be more innovative in their positions and generate ideas for changes that will help the company shape its future and have an impact on its success growth (Riley, n.d). This encourages employees to communicate effectively to achieve manager objectives, and management helps by making the workplace feel more like a community, where communication flows much more freely, and employees are less afraid to tell their managers about potential negative factors they have encountered while working. Transactional leadership focuses on managers encouraging compliance and greater performance by providing a variety of rewards and incentives to their staff and imposing specific sanctions on underperforming employees (Duggan, nd). This motivates employees because managers can outline exactly what it takes for employees to reach the point where they will be rewarded. It also means that employee and managerial communication can be improved because employees and managers will frequently communicate what is expected of each of them to achieve these targets and what they can do to improve their activities to reach their targets.
Managing Communication 14 2.4 The role that technology has in supporting workplace communication In the past, organizations relied on face-to-face communication as their primary communication channel because it was the most convenient way to send and receive information (Keijzer, 2018). However, technological advancements have drastically altered the business world, how businesses operate, and how they communicate internally and externally. Below, we will go over the effects of technology in terms of promoting workplace communication. Intranet, extranet and the internet can all be used to connect employees within a company (Melendez, 2019). Intranets are used within businesses to connect employees and other employees; they allow employees to communicate across the whole corporate organization by looking for and sharing information. The airline sector is a good example of how a corporation may use an intranet. An intranet website is used to convey essential information to and from planes to ground control, ensuring that the most up-to-date communication is delivered throughout the organization, assuring efficiency (Halliday, 2019). Extranets work similarly to intranets, except that they allow external members to access the company's intranet over the internet. This allows a company to engage with its stakeholders by exchanging information in documents and messages; however, this material must be securely shared within the extranet network to comply with data protection laws.) External stakeholders, such as suppliers, can access information such as stock without gaining access to other personal information held by the company, resulting in an effective form of flexible communication inside the workplace. The internet is a network that allows business information to be shared both internally and outside (Tripathy, 2017). Businesses utilize the network to develop their websites, sell their products and services, and provide information about their operations to the community. Stakeholders can also utilize the internet to share updates about the company that may affect them by sending information via email and video conferencing, both of which use the
Managing Communication 15 internet to work (Bose, 2015). Emailing coworkers and external stakeholders is a good technique to solve difficulties because it is a quick and easy way to share electronic documents needed to finish a task and respond to customer or supplier inquiries. As previously stated, the internet can help businesses with things like email and video communication. Video communication not only changes the way businesses communicate with one another, but it also helps them to communicate effectively with people in far-flung parts of the globe (Scott, n.d). It also allows employees to work on a project together even if not all employees are present in the organization's building, allowing the company to rapidly handle any issues because employees may discuss different techniques and share ideas to solve problems. The study of people, technology, organizations, and their interrelationships is known as management information systems (MIS) (Shearer, 2019). MIS professionals assist businesses in getting the most out of their investments in people, equipment, and business processes. However, as previously stated, these types of networks must be extremely secure, as more and more organizations are being hacked by using internet facilities to communicate information, with hackers stealing data about a company's key details, posing a major problem if not addressed appropriately (Smith, 2019). 2M1. what factors affect workplace communication in a named organization Asda is a huge grocery business in the United Kingdom that sells everything from food and clothing to kitchen supplies and hygiene (Matusitz and Leanza, 2011). Asda's primary target market is families, and to be successful, they must maintain a high level of customer happiness. They use a variety of strategies to communicate with their consumers and staff to accomplish this. Asda uses numerous flyers and catalogs to connect with its consumers. These explain to customers what the business has to offer, including prices and specials, which helps to entice customers into the store and increase sales. Asda also interacts with its clients through a 24-hour website where customers may purchase its many products. For this to work well, the IT department must maintain constant communication with the sales and packing departments to ensure that consumers' purchases are correctly fulfilled. They accomplish this using email and phone communication and e-commerce technology, which facilitates the flow of
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Managing Communication 16 information between the company's functional areas. Because Asda has stores all over the UK, there are some cultural and socioeconomic differences, such as language barriers in communities where English is not a first language or income disparities between regions of the UK, which can cause communication problems due to misunderstanding and misinterpretation (Matusitz and Leanza, 2011). On the other hand, Asda has many personnel and customer support representatives that have been educated to deal with these situations, so to guarantee that lower-level employees grasp the information being presented, communication is supplied to top-level supervisors. Activity 3 3.1 A detailed description of a situation where own communication skills were used to communicate information effectively For this assignment, I will discuss the numerous methods and skills I used to effectively communicate information while working as a customer care agent at Belfast International Airport. According to Matric (2019), having a quick and accurate flow of information between departments is critical to meeting plane schedules and maintaining airport performance when operating in an airport. Checking in clients, dealing with customer inquiries and concerns, boarding customers into planes, and talking with ground workers about the quantity of luggage and customers each aircraft will carry on that journey are all part of my obligations as a customer service agent. I would communicate with customers at the register by calling for the next customer forward and asking them to provide me with their passport. After reading the nationality of their passport, I would determine their potential level of English and adjust my communication skills so that they could understand me. It was usually straightforward, but customers who spoke little or no English occasionally approached the counter, forcing me to connect with them through body language and slower, clearer phrases. If that did not work, we had a translation technology program at the customer service desk to display my sentences in their favorite language, which was a beneficial way of adequately communicating the
Managing Communication 17 information to these consumers. I could settle this matter at any moment by actively listening, speaking clearly and calmly, and knowing that there may be a language barrier. When communicating with gate agents and customer service agents, information was disseminated in a variety of ways. For example, staff at the gate used telephone communication to communicate any delays or problems that arose. The use of telephone communication was ideal because it meant staff did not have to physically leave the gate to inform another staff face to face. This meant that information was continuously transferred from each airport department, ensuring that each department was up to date on the airport's situations. This then provided customer service agents with the information they could give to customers, improving customer satisfaction. Written reports and internet communication were two more modes of communication that I had to employ. The written reports were to be provided to the ground workers, and detailed how many passengers and carry-on bags were being moved into the plane. This information was so important for the plane schedules that two different staff members would record it in the hopes that it would match when all passengers had boarded, increasing the accuracy of the records and alerting the ground staff to double-check the passenger numbers if any numbers did not match up. The staff estimates each jet's arrival and departure times to the ground, gate, and customer service employees through electronic communication, which is vital for the smooth operation of the airport. These methods of communication aid in the introduction, development, and improvement of each employee's motivation, problem-solving skills, and team-building abilities.
Managing Communication 18 3.3 A personal development plan that looks at your communication skills, including SMART targets A personal development plan will be a terrific approach for assessing my own communication abilities and identifying various flaws that I can address using SMART goals. One of my flaws, for example, is that in a stressful circumstance where a client may make harsh remarks about me or refuse to listen to how I am attempting to help, I may respond with a negative and unhelpful reaction, which will simply exacerbate the situation and leave it unsolvable. When I am trying to interact with more than one person at a time, I find it challenging to take in everything everyone is saying and sometimes lose focus, resulting in inadequate information and communication transfer. Due to the negative parts of these issues that cause communication skills to be forgotten, I primarily need to build these through a personal plan that includes SMART targets to track my progress and guarantee that I meet my goals. SMART TARGETS Overall Goal – To ensure that when clients express dissatisfaction and rage, I will convey my own negative emotion professionally and helpfully. Specific - learn to convey verbal information positively, build a clear and intelligible message, and deliver this information slowly enough to be understood. I want to get started on this objective because it will help me interact in a friendly and productive manner, avoiding misunderstandings. Measurable - I will ensure that these goals are followed up on by one of my managers, who will be given a copy of my development plan to track my progress over time. I'll also ask my coworkers to provide me with daily feedback so that if they notice anything positive or negative about my progress, I will be notified as soon as it occurs. Achievable - To achieve this goal, I will need to put in extra effort by reading and comprehending my manager's reports at my progress reviews. I will also learn new skills by
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Managing Communication 19 shadowing other employees to see how they handle similar situations. I'm going to try to study and grow more about dealing with challenging situations while being cheerful. I'll develop these abilities through practicing with coworkers and consumers. Relevant – I set this goal to develop my communication skills in both my professional and personal life to successfully transfer information from one party to another, increasing customer happiness and improving my working environment. Time - The deadline will be a year, but it will be continuing because I will need to practice constantly to ensure that I can apply newly learned abilities and should maintain evaluating until I am satisfied that I can effectively communicate. However, after a year, I will evaluate my progress and setbacks. From there, I will establish new goals to continue to enhance my communication abilities. Goal-When speaking with numerous people, develop listening and focus skills. Specific - I can lose track of vital information in larger groups due to a lack of concentration, leading to confusion and miscommunication for myself and others with whom I am presenting the knowledge. This is a goal because there are many circumstances at work and at home where communicating with multiple persons is necessary. This will teach me how to do it effectively so that I may achieve in my career. Measurable - Assessing key areas to focus on to improve these skills based on inspections and feedback from the manager. In addition, I'm going to ask folks in my personal life for suggestions on how I might enhance this. I also want to conduct self-evaluations throughout my working life, pinpointing when I lose the most concentration to understand why. Achievable – I will achieve this by continually practicing with family, friends, and coworkers in small groups to check whether I have improved. In my meetings with several people, I also want to analyze each of my manager's reports and feedback and write everything down to enhance my focus levels.
Managing Communication 20 Relevant - I can learn how to speak with a variety of individuals and excel in my professional and personal lives. Time – Because this must be fixed as soon as possible, I will set a time limit of three months and ensure that it is significantly improved by then. Both of these objectives can be met within the time limit if these SMART targets are continuously monitored, and my personal development plan can then be updated with new ideas that I can improve on.
Managing Communication 21 Activity 4 4.1 An analysis of external and internal communication channels within McDonalds McDonald's has an internal communications team that handles messages to all of our employees and stakeholders. For personnel to keep connected, various communication methods are used, including the intranet and weekly newsletters. Externally, they run various advertising campaigns throughout the year to ensure that their clients are aware of the fantastic things they have to offer and inform them about other aspects of the company such as training and education opportunities. They also have a media team that handles any inquiries from the press. 4.2 An evaluation of the effectiveness of these channels McDonald's is a global franchise that operates in over 118 countries, providing customers with fast food at low prices (Rajawat et al., 2020). McDonald's communicates locally, nationally, and internationally, which is critical for the company's efficiency. They have a specialized communications team that helps them achieve their company goals by creating and implementing effective external and internal communications programs. To communicate effectively in an organization, communication programs must be designed so that information may travel swiftly and boost production. McDonald's uses a variety of internal communication channels to enable employees, managers, and senior managers to communicate with one another. McDonald's adheres to the recommended effective communication method between top management and lower levels of staff by convening meetings and conferences to discuss issues with employees. This is a successful method of internal communication since regular meetings allow all employees at all levels of management to understand what is going on in the company and what work they need to do to stay productive and handle any issues that arise during these meetings. McDonald's has developed an internal communication culture that allows them to communicate and share important information with their employees, assisting them in growing and progressing their careers within the company. This is demonstrated by the fact that 80
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Managing Communication 22 percent of McDonald's
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Managing Communication 23 managers began their careers as floor employees in the UK (Rajawat et al., 2020). Internally, they should express this message to their employees. McDonald's uses a variety of communication channels. McDonald's, for example, publishes and distributes an employee magazine to its UK employees once a month in the hopes of informing employees about the exciting new opportunities McDonald's is pursuing and motivating employees by making them feel more connected to the company. This method of communication allows Mcdonald's to communicate positive information about their operations quickly and enjoyably to all of their employees. McDonald's other important publication is in Focus, which is aimed at office workers, company managers, and franchisees (Rajawat et al., 2020). This form of publication attempts to reflect the company's openness and provide insight into strategic direction so that all employees work toward a common goal, increasing consistency throughout the organization. Employees also have access to McDonald's online staff hub, an online community with other McDonald's employees that provides information such as the staff rota/roster, e-learning training, and educational programs that allow employees to gain qualifications such as food and hygiene certificates. McDonald's believes that the most effective communication channels should be operated in a two-way system so that employees feel empowered to have their say and opinions on issues that may affect them. This is accomplished through communication channels that allow employees to submit their views, votes, and surveys on issues the company wishes to present. McDonald's communicates with various external stakeholders regularly, including suppliers, financial institutions, government authorities, and, of course, customers. The floor crew and supervisors will communicate with their consumers every day, and the managers will typically speak with the remaining stakeholders. McDonald's' external communication is primarily dependent on its advertising approach. They communicate with suppliers by phone and email, the quickest and most efficient way to communicate without being limited by distance. They communicate with customers through in-store signs, billboards, and online via
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Managing Communication 24 emails and smartphone notifications, informing them of all the things available, as well as the
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Managing Communication 25 business's current promotions and offers, as well as the restaurants' opening and closing times. This provides clients with all of the required information and raises awareness of their new items to attract more customers to the eateries, increasing earnings. McDonald's is a global company, which means it interacts with international government bodies daily. As a result, they must communicate effectively with them to ensure that they adhere to the various government rules and guidelines governing the food industry in these countries. They will do so through a variety of written reports and food inspections. Ensuring that managers are aware of these issues and are educated and trained in these areas is a practical approach for McDonald's to continue operating without interruption while reducing the chance of any food- related controversies that might severely harm the brand's image. Finally, the company will communicate with financial institutions and tax authorities through financial statements that will be prepared to show the company's overall performance. This method of communication is an effective way to demonstrate to these entities that the company is adhering to the legal requirements that are expected of them, and it will assist the company in obtaining funding for projects that they wish to undertake. 4.3 Recommendations to advance organizational communication based on the assessment. McDonald's can improve organizational communication in various ways, but the company currently has excellent communication channels in place. McDonald's tends to run out of items on occasion due to a lack of communication with suppliers (Panwar and Patra, 2017). This could be improved by increased training of managers, who would be better educated on how to notice stock and inventory running low. They should be informed of seasonal trends that occur throughout the year, causing demand to rise and fall, and thus contact suppliers to account for these changes in the stock count. Other technology, such as stock control systems, would considerably improve communication between suppliers and business managers by accurately forecasting demand and ensuring the consistent availability of their raw materials. Improving their email usage
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Managing Communication 26 could help them communicate more effectively. This improves internal communication and allows crucial files to be shared with several people in one location, enhancing office efficiency. This could also be a way to include all stakeholders, even those who do not have access to social media sites like Facebook at work. It is a solution because everyone has an email address, allowing all stakeholders to get business-related information and stay up with McDonalds. McDonald's should spend more money on social media platforms and television commercials to ensure that even more people are aware of their products than they are now. People are now creating advertisements, with firms paying social media influencers to promote their brands in exchange for free products or other perks. As previously stated, McDonald's already spent a lot of money on advertising, but involving social media influencers will give them a new route to communicate with their customers that is more popular now than ever (Panwar and Patra, 2017). As a global company, Mcdonald's can now communicate with anyone in the world via video conferencing, and they can also use translating technology to overcome language barriers. This language barrier is becoming more of a problem in the UK as more diverse individuals from all over the world come to make the UK their home, which could cause issues inside the restaurants. Another strategy to improve communication within the organization is to ask stakeholders such as employees and shareholders to complete surveys, questionnaires, and recommendation forms to provide feedback on workplace communication effectiveness within their functional areas.
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Managing Communication 27 4M1. Measures to evaluate the success of the proposals to improve workplace communication Various business metrics can monitor how the ideas to improve workplace communication are progressing. The best method to achieve this is to employ and track progress through SMART objectives. These goals aid in monitoring and evaluating whether the planned modifications have had the desired effect. Consider how much time it took, how much money it cost, and how successful it met its goals. The business must put these plans in place, each with smart targets that outline the specifics of the plan, such as the goal of improving communication between managers and suppliers, how it will be measured, such as using reports and feedback from suppliers to use the feedback as stepping stones to improve on, and achievable, such as training managers in stock calculations or employing new employees. McDonalds should be able to successfully implement all of these proposals to improve workplace communication throughout the organization by using this technique on the various proposals made in the previous task, but with strong management and leadership monitoring their workers constantly to ensure each worker is getting the support and guidance they need to overcome issues and flaws they may have.
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Managing Communication 28 References Altun, M. and Anwar, E.N., 2021. Physiological Barriers to Communication within Organizations. Black Sea Journal of Management and Marketing, 2 (1), pp.47-54. Baker, M. and Milutinovic, J. (2016). The Importance of Face-To-Face Communication in the Digital Age. [Blog ] Australian Institute of Business Blog. Available at: https://www.aib.edu.au/blog/communication/face-to-face- communication-in-the- digital-age/ [Accessed 12 Jan. 2020]. Blake, D. (n.d.). 6 DIFFERENT MANAGEMENT STYLES . [online] Hubworks. Available at: https://hubworks.com/blog/six-different-management-styles-and-how-to- use-them.html [Accessed 28 Jan. 2020]. Bose, M. (2015). How to communicate effectively over emails at workplace . Entrepreneur. [online] Available at: https://www.entrepreneur.com/article/250279 [Accessed 15 Jan. 2020]. Burris, A. (n.d.). Importance of Communication in Advertising . [online] Smallbusiness. Available at: https://smallbusiness.chron.com/importance- communication-advertising- 15349.html [Accessed 29 Jan. 2020]. Business Case Studies. (2019). Using business principles to support ethical communication. [online] Available at: https://businesscasestudies.co.uk/using- business-principles- to- support-ethical-communication/#axzz2JsOR35rR [Accessed 15 Jan. 2020]. CMI (2015). Understanding management and leadership styles. [online] Chartered Management Institute. Available at: https://www.managers.org.uk/~/media/Files/PDF/Checklists/CHK-256- Understanding- management-and-leadership-styles.pdf [Accessed 23 Jan. 2020].
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Managing Communication 29 Cohen, D. (2019). Nestlé Is Going All in on Workplace by Facebook . [online] Adweek. Available at: https://www.adweek.com/digital/nestle-is-going-all-in-on- workplace-by- facebook/ [Accessed 29 Jan. 2020]. Disney, W. (2018). The Walt Disney Company Announces Strategic Reorganization - The Walt Disney Company. [online] The Walt Disney Company. Available at: https://www.thewaltdisneycompany.com/walt-disney-company-announces-strategic- reorganization/ [Accessed 27 Jan. 2020]. Duggan, T. (n.d.). The Implication of Transactional Leadership Style . [online] Small business. Available at: https://smallbusiness.chron.com/implication-transactional- leadership- style-10265.html [Accessed 27 Jan. 2020]. Duggan, T. (n.d.). What Are Three Communication Problems in a Matrix Structure Organization? . [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/three-communication-problems-matrix-structure- organization-61632.html [Accessed 21 Jan. 2020]. Forbes Communications (2017). 12 Ways To Communicate Your Brand To Customers For Increased Recognition. [online] Forbes. Available at: https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/30/12-ways-to communicate-your-brand-to-customers-for-increased-recognition/ [Accessed 29 Jan. 2020]. Griffin, D. (2019). Tall Vs. Flat Organizational Structure. [online] Small Business. Available at: https://smallbusiness.chron.com/tall-vs-flat-organizational-structure- 283.html [Accessed 21 Jan. 2020].
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Managing Communication 30 Halliday, J. (2019). what characterizes a modern intranet and how it has evolved over time. [online] Colibo. Available at: https://www.colibo.com/resources/what-is-an- intranet [Accessed 27 Jan. 2020]. Hersey, P., Blanchard, K. and Johnson, D. (2017). Management of organizational behavior. New Delhi: Pearson India Education Services. Keijzer, P. (2018). How Workplace Communication Has Been Altered By Technology [online] Business 2 Community. Available at:https://www.business2community.com/communications/workplace- communication- altered-technology-02010365 [Accessed 27 Jan. 2020]. Kumar, K. (2017). 5 Reasons Why Phone Calls Are Still Important For Business. [online] Thrive Global. Available at: https://thriveglobal.com/stories/5-reasons-why- phone- calls-are-still-important-for-business/ [Accessed 15 Jan. 2020]. Lazzari, Z. (2018). 5 Different Types of Leadership Styles. [online] Small business. Available at: https://smallbusiness.chron.com/5-different-types-leadership-styles- 17584.html [Accessed 23 Jan. 2020]. Martic, K. (2019). Top 5 Communication Skills and How to Improve Them . [online] Blog smarp. Available at: https://blog.smarp.com/top-5-communication-skills-and- how- to- improve-them [Accessed 28 Jan. 2020]. Matusitz, J., & Leanza, K. (2011). ASDA: organic growth of a retailer in the United Kingdom?. Journal of International Food & Agribusiness Marketing, 23 (2), 128-150. Meehan, C. (2019). Flat Vs. Hierarchical Organizational Structure . [online] Small business. Available at: https://smallbusiness.chron.com/flat-vs-hierarchical- organizational- structure-724.html [Accessed 21 Jan. 2020].
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Managing Communication 31 Melendez, S. (2019). The Effects of Computer Hacking on an Organization . [online] Small business. Available at: https://smallbusiness.chron.com/effects-computer- hacking- organization-17975.html [Accessed 27 Jan. 2020]. Morgan, J. (2015). The 5 Types Of Organizational Structures. [online] Forbes . Available at: https://www.forbes.com/sites/jacobmorgan/2015/07/06/the-5-types-of- organizational- structures-part-1-the-hierarchy/#6d282cb55252 [Accessed 21 Jan. 2020]. Moseley, C. (n.d.). 6 internal communications best practices to connect your workplace. [online] Blog.jostle.me. Available at: https://blog.jostle.me/blog/6-internal- communications-best-practices-to-connect-your-workplace [Accessed 29 Jan. 2020]. Nathan (2018). Functional areas of business. [Blog] Biznas Business Blog . Available at: http://www.biznas.co.uk/business/functional-areas-of-business-explained/ [Accessed 15 Jan. 2020]. Nestor-Harper, M. (2019). The Importance of Telephone Communication in Business. [online] Smallbusiness. Available at: https://smallbusiness.chron.com/importance- telephone- communication-business- 22150.html [Accessed 29 Jan. 2020]. Newberry, C. (2018). 23 Benefits of Social Media for Business. [Blog] Social Media for business. Available at: https://blog.hootsuite.com/social-media-for-business/ [Accessed 15 Jan. 2020]. Palomino, J. (2020). 5 Benefits of Face-to-Face Communication | Value Prop Interactive. [online] Value Prop Interactive . Available at: https://valueprop.com/2018/02/5- benefits- face-face-communication/ [Accessed 12 Jan. 2020]. Panwar, D. and Patra, S., 2017. Localization in Fast Food industry: A case study on McDonald's
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Managing Communication 32 strategy in India. Journal of Arts, Science & Commerce, 8 (1), pp.70-74.
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Managing Communication 33 Pappas, N. (2017). Effect of marketing activities, benefits, risks, confusion due to over- choice, price, quality and consumer trust on online tourism purchasing. Journal of Marketing Communications, 23(2), pp.195-218. Pioneer Business Systems (n.d.). History of Communication . [online] Pioneer business systems. Available at: https://www.pioneercomms.co.uk/history-of- communication/#1960-1971 [Accessed 20 Jan. 2020]. Quain, S. (2019). Tall Organizational Structure . [online] Small Business. Available at: https://smallbusiness.chron.com/tall-organizational-structure-3835.html [Accessed 21 Rajawat, A., Kee, D.M.H., Malik, M.Z.B.A., Yassin, M.A.Q.B.M., Shaffie, M.S.I.B.A., Fuaat, M.H.B., AlDosari, N. and Santoso, M.E.J., 2020. Factors: responsible for McDonald's performance. Journal of the Community Development in Asia (JCDA), 3 (2), pp.11-17. Regoli, N. (n.d.). Coaching Leadership Style Advantages, Disadvantages and Characteristics. [blog] The leadership and career blog . Available at: https://futureofworking.com/coaching-leadership-style-advantages-disadvantages- and- characteristics/ [Accessed 28 Jan. 2020]. Riley, J. (n.d.). Management Styles in a Business. [online] tutor2u . Available at: https://www.tutor2u.net/business/reference/management-styles-in-a-business [Accessed 28 Jan. 2020]. Riley, J. (n.d.). Matrix structure s | Business | tutor2u. [online] tutor2u. Available at: https://www.tutor2u.net/business/reference/matrix-structures [Accessed 21 Jan. Scott (n.d .). How Does Internet Shape the Workplace?. [online] Small business. Available
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Managing Communication 34 at: https://smallbusiness.chron.com/internet-shape-workplace-11288.html [Accessed 27 Jan. 2020].
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Managing Communication 35 Shearer, N. (2019). Everything You Need To Know About Extranets . [online] Unily. Available at: https://www.unily.com/insights/blogs/what-is-an-extranet [Accessed 27 Jan. 2020]. Smith, K. (2019). The Importance of Social Media in Business for Entrepreneurial Success. [Blog] Digital Marketing Blog. Available at: https://www.lyfemarketing.com/blog/importance-social-media-business/ [Accessed 15 Jan. 2020]. The Business Communication, a, n.d. The Effectiveness Of Downward Communication. [online] The Business Communication . Available at: <https://thebusinesscommunication.com/the-effectiveness-of-downward- communication/> [Accessed 26 March 2020]. The Business Communication, n.d. How Can You Make Downward Communication Effective?. [online] The Business Communication. Available at: <https://thebusinesscommunication.com/how-can-you-make-downward- communication-effective/> [Accessed 26 March 2020]. Tripathy, R. (2017). Why Video Conferencing is Important in Business?. [online] Available at: http://customerthink.com/why-video-conferencing-is-important-in- business/ [Accessed 15 Jan. 2020].
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