LDT 3105 rephrased
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Nov 24, 2024
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Project Proposal EFFECT OF SOCIAL MEDIA AND ADVERTISMNETS ON YOUTH
Introduction
Using social media is a kind of electronic communication. A variety of scales are involved. Text messages, photos, videos, or audio and video calls may all be used to communicate with one another. In the early years of the twenty-first century, a group of Harvard University students developed a talking website called Facebook for use by other students at the university. As a result, it quickly became a widespread phenomenon among individuals of all ages. Since then, there have been a slew of platforms that provide comparable services with some variation and allow users to become more globally integrated. Project background
The importance of social media has grown as technology has advanced and more people have access to devices. Platforms that began as simple talking websites have now evolved into a variety of fields and are providing assistance to users based on their individual circumstances. People may exchange text messages, photographs, and videos using many types of messaging apps, as well as through text-only ones. There are programmes that allow users to broadcast their
live streams, gaining a following, boosting their self-confidence, and making a career as a result.
(
Primack et al., 2017)
Today's youth are more reliant than ever on the media, especially advertising. The most popular social networking platforms allow youth to communicate with one another through text messaging. There are many popular apps that facilitate this kind of fast communication, including WhatsApp, Viber, and the Facebook Messenger. Another option is to find a website that allows users to share their unique talents with the world, allowing them to get admiration
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and support from people all around the world. Talented people may be found on social media platforms like Facebook, Twitter, and WeChat. Thirdly, there are platforms that are more known for their visual communication than their text-based counterparts. People may get a more in-
depth look at a subject via the use of images, videos, and graphics. Instagram and Snapchat are two of the most popular photo-sharing applications among teenagers and young adults. Video streaming and visual content websites are the fourth category. Video streaming sites look to YouTube, which was founded by three teenagers and acquired by Google in 2005. All of the videos may be seen in a matter of seconds at any time. As a result, individuals are able to showcase their secret talents to the public via their own channels. It's possible to utilise social media for both online purchases and sales. Instagram Work area users spend an average of 2.5 seconds looking at any piece of content on the platform, while mobile users spend an average of 1.7 seconds. With younger populations, these partnerships are far more restricted. In order for brands to stand out, this is a significant challenge
(Merchant, 2020).
Unfortunately, social networking is not a safe haven for naive or inexperienced customers. There is no denying that young people will be the victims of provocation, whether it is on social media or in person.. Maintaining a low profile and posting for the sake of appearance is the best way to avoid the dangers of social media. Protecting their children's privacy and safety on the internet is a critical responsibility for parents and guardians.
Problem statement
Human attention spans have shrunk from 12 seconds in 2000 to only eight seconds now. The attention span of the average American has dwindled to one second less than that of a goldfish, a species known for its notoriously poor attention span. The sheer volume of information available
to people throughout the globe is a major factor in the decline in their ability to concentrate. Today's teenagers are more dependent on the media, particularly advertising, than ever before in their lives. We have a limited amount of time to go through all of the information that is currently available to us. Increasingly, we are certain that the amount of material requiring examination is more than the amount of time allotted for its evaluation in our collective consciousness. We have essentially primed ourselves to focus on one activity for a little period of
time before moving on to the next. For some time now, people have been discussing the detrimental effects of online media on their ability to concentrate. Up to this point, there hasn't been enough precise information to help people move more quickly through social situations. This study and others like it have convinced us that social media has a negative impact on the global ability to concentrate. Social media, cinema, novels, and other forms of popular culture all
have an influence on people's mental well-being. But it is widely agreed that social media has the
most potential to drain someone's mental resources the fastest (Merchant, 2020).
Reason to consider this issue
Today's youth are more reliant than ever on the media, especially advertising. Because children lack the experience and aptitude to critically analyse the purpose of convincing commercial solicitations, critics argue that they are especially susceptible. There is a widespread belief among parents and educators that young children cannot tell the difference between commercials
and television programming, or even between reality and fiction (Oloughlin et al., 2018).
For this project, there are the following questions:
• How does social media affect young people?
• What are the long-term effects of advertising on young people?
Does the commercial have any effect on their emotional well-being?
Are there any solutions to reduce the detrimental effects of social media and advertising on young people? Key Objectives The following are the project's main objectives:
Determine the impact of social media and advertising on young people's mental health.
Examine a few options for reducing the harmful effects of advertising and social media on young people's mental health.
MAIN STAGES IN THE PROCESS OF IMPLEMENTATION
Key Sources Peer-reviewed publications, academic journals, and literature reviews related to the subject are the primary sources for this task.
Time Scale This project will take 5 weeks to complete, with each week dedicated to the execution of a single
job and the last week devoted to revising the project outline.
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Data Collection Methods
In order to gather data, two of the tactics were incorporated, believing that the research approach includes both qualitative and quantitative research.
Face-to-face interviews and questionnaires have been used to collect data from a wide range of people. An online survey was utilized to quickly and accurately gather quantitative data from a questionnaire. The poll relied on a 5-focus Likert Scale to ensure that rapid responses and consistent results could be obtained from the example. Nonetheless, in order to get qualitative information via interviews, scheduled meetings resulted in a collection of both in-depth and compact information since they were structured. The study age ranged from 14 to 18 years, with 20 students participating. By combining case studies and interviews, the most important information may be gleaned. The pursue approach is used to gather optional information that is also high-quality. Research articles and reports were retrieved from written data sets using catchphrases, such as Google Scholars or Jaster. The supplemental information has been gathered by applying this strategy and extensively reading the theoretical considerations of exploration
(Bou-Hamad, 2020).
Perception of risk associated with effects of social media;
Risks are, above all, linked to misuses or situations of harassment they had either experienced personally or heard about. The risk of addiction or being “hooked” through excessive use,
referring also to the danger of a lack of privacy because they sometimes feel they disclose too much about themselves.
Physical health and activity;
A limited amount of evidence was received on how social media and screen-use might have an impact on the physical health of young people. Physical health effects arise from digital technologies ‘displacing’ other activities that are deemed more “valuable”, such as exercise, socializing face-to-face, or reading a book.
Risk management;
The essential components of effective social media risk management are below;
1.
Governance;
Creating new structures and policies for managing social media risk. Governance is focused on creating new structures, policies and accountabilities for managing social media risk, as well as the awareness of how the organization is using social media strategically and operationally.
2.
Processes;
Adjusting operations for proactive social media risk assessment and monitoring. It includes;
a.
Social media risk identification across categories (reputation, intellectual property, fraud prevention)
b.
Risk assessment, reporting and monitoring.
c.
Cost-effective risk transfer
3.
Systems;
Effective use of technologies to improve data management and the monitoring of social media activity, including:
a.
Social media data mining and capture (e.g., analytics, web crawlers)
b.
Text analytic engines
c.
Data security and storage
d.
Reporting and dashboards
Evaluation Advertorial information that children are exposed to should get greater scrutiny from parents. According to the study's findings, effective family discussions about media are vital for limiting advertising's negative effects. It is recommended that ads be informative and packed with high-
quality information, according to the research. A large part of the responsibility is also placed on the media and advertising sectors. Commercials should uphold rather than destroy societal norms. There should be strict adherence to advertising ethics and standards, rather than those in the advertising sector breaking them. As a consequence, experts say it is critical to raise awareness and minimise harmful media exposure among teens and young adults aged 13 to 19 (Bou-Hamad, 2020).
Conclusion As a result, social media has both beneficial and harmful aspects. Instead than forcing a person into a single brand or ideology, it presents all the options and allows him select the one he likes most. Using targeted advertising and material tailored to individual interests, companies want to get consumers to buy their wares. Basically said, social media keeps its flexibility and encourages its user base to customize it to their liking.
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1.
References O’Loughlin, I. and Blaszczynski, A., 2018. Comparative effects of differing media presented advertisements on male youth gambling attitudes and intentions.
International Journal of Mental
Health and Addiction
,
16
(2), pp.313-327.
Bou-Hamad, I. (2020). The impact of social media usage and lifestyle habits on academic achievement: Insights from a developing country context. Children and Youth Services Review, 118, 105425. Merchant, R. M. (2020). Evaluating the potential role of social media in preventive health care. Jama, 323(5), 411-412. Primack, B. A., Shensa, A., Escobar-Viera, C. G., Barrett, E. L., Sidani, J. E., Colditz, J. B., & James, A. E. (2017). Use of multiple social media platforms and symptoms of depression and anxiety: A nationally-representative study among US young adults. Computers in human behaviour, 69, 1-9.