Copy of Interview report 2
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School
University Of Arizona *
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Course
150
Subject
Communications
Date
Nov 24, 2024
Type
Pages
2
Uploaded by agolla
Interviewer Name:
<Alvin Agolla>
Interviewee Name:
<Mr. Sulentic>
Interview Date & Time:
<July 20, 2018 at 12:30pm>
Interview Location:
<CBRE 555 E Lancaster Ave Suite 120, Radnor, PA>
Interview for communication in environment cleaning
The information that was gathered from an interview with Mr. Sulentic who works for
CBRE group inc, goes into depth about how he spends the day advocating sustainable
solutions and the challenges he is faced with everyday in communicating environmental
awareness
When asked the question, “ What does sustainability mean to you? And how do
you communicate it to the public?”
He stated, “It means going back to a much more natural, simpler, slower way of life and
for us all to realize that we can use up far less of this Earth’s resources if only we put
some thought into it! Communicators who want their messages to be received clearly
and accurately will remove as much environmental noise as possible.” I learned that
with the increase in environmental awareness amongst the public, more companies
have integrated environmentally conscious and pro-sustainability messages into their
marketing and communications with stakeholders. In order to succeed in my
recommendation report on environmental communication, I need to possess a
combination of research skills and environmental science, the ability to write clear and
compelling content, and an understanding of the underlying mission of environmental
communication, which is to help people navigate their relationship with the natural world
in a way that advances humans’ interests while also protecting the environment.
“What is your opinion on environmental communication in politics, government,
and advocacy?”
Mr. Sulentic said, “Everyone has their own agenda and opinion and way of looking at
things. My wanting to clear up as much of this shameful harvest from our throwaway
lifestyles and to inspire others to do the same has lead to people having all kinds of
misconceptions about what l do and why l do it. l don’t have time to debate much of their
over-thinking or basically wrong views on what I try to achieve. l am into focusing on the
issue and working with good people with positive energy to get the task done! As
politicians debate topics such as climate change, oil drilling, water safety, and waste
management, government departments such as the United States Environmental
Protection Agency and the National Park Service use environmental communication
every day to develop, implement, and promote regulations and initiatives to protect the
environment.” This helped me with my report because I realized I need to utilize
environmental communication in its various forms to reach various audience members. I
learned that professionals in environmental communication should know how to
combine principles of research, media production, and editing with an understanding of
key environmental issues, the natural sciences, and how environmental factors connect
to human behavior, psychology, politics, and economics.
When asked the question, “What are the most important skills for an
environmental specialist?”
Mr. Sulentic said, "I believe the most important skills for an environmental specialist are
communication, research, organization and leadership. Environmental specialists must
be able to communicate with the public about local issues, research potential solutions,
manage projects and lead teams to resolve problems. I am a strong leader who is good
at coordinating tasks and making sure that all necessary research and preparation is
done." I learned that It is important to communicate the topic on a rational and an
emotional level. Facts count and are undeniable. However, to really address the
necessary feeling of urgency and encourage action, we need to address the topic in an
emotional way, talking about the extinction of marine life and eco-culture and the harm
to our future generations. This will help me introduce the problem to people who might
not be aware of the problem, or even worse who might not care?
When asked the question, “How did you communicate your most recent
environmental problem?”
Mr.Sulentic stated, “I worked on a team that was tasked with finding alternative solutions
to disposing of our company's trash. I also raised awareness about the problem of
littering among the local youth. Another amazing feeling is to watch the children join us
cleaning up. How much fun they have, how eager they are to learn and how concerned
they are about the environment.” Knowing how to communicate with the public is
important because the citizens' involvement in environmental management and
protection depend, largely, on their level of awareness about environmental issues. This
helped me with understanding implementation of communication practices that are
related to the environment. I also learned that some of them are easy to alter whereas,
some may prove to be tough obstacles in the process of effective communication.
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