Catering Business Strategy: Key Test Questions & Answers

Multiple choice What is the best type of advertising for a caterer? a. Word of mouth b. Referrals c. Online Reviews d. None of the above Answer: A Pg. 60 What is a concern with referrals? a. If a referral is looking for something expensive and has a set price in mind b. If a referral doesn't think you will do a good job c. If the referral has unreasonable expectations Answer: A Pg. 59 What is a referral? a. When a client is satisfied with the quality and workmanship of the caterer b. A good Google review online c. When a client is dissatisfied with the service of the caterer d. None of the above Answer: A Pg. 58 A good caterer should be sure not to make what? a. Bad food b. False promises c. Enemies d. None of the above Answer: B Pg. 58 A caterer can refuse a job based on what? a. Not wanting to do it b. Personality Conflicts c. Mistrust of client d. All of the above Answer: B Pg. 61

What is a major unanticipated inconvenience in the catering industry? a. Bad Politics b. Prices going up for packaged meat c. Alcohol laws d. All of the above Answer: A Pg. 61 ___ costs are not usually discussed with the client who rents the catering hall or banquet facility a. Invisible b. Multiple c. Hidden d. None of the above Answer: C Pg. 62 Caterers should ___ every job? a. Research b. Accept c. Decline d. All of the above Answer: A Pg. 63 All catering functions can be placed into two categories, what are they? a. On-premise and off-premise b. Good and Bad c. Corporate and Military d. None of the above Answer: A Pg. 66 Caterers need to know their ___? a. Location b. Resources c. Client d. None of the above Answer: C Pg. 66 True or False

Referral is the best vehicle for advertising a. True b. False Answer: A Pg. 58 Caterers should accept every job no matter what to build business a. True b. False Answer: B Pg. 61 Off premise catering is one of two categories that all catering functions can be placed into a. True b. False Answer: A Pg. 66 Hidden costs are always discussed with clients a. True b. False Answer: A Pg. 62 A satisfied customer will talk about their experience to 3 other people a. True b. False Answer: A Pg. 60 Personality conflicts rarely ever exist in the catering industry a. True b. False Answer: B Pg. 61 Gratuities are not an unanticipated inconvenience in the catering industry a. True b. False Answer: B

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Pg. 62 Corporate catering is the most tedious form of catering a. True b. False Answer: B Pg. 66 Clients are usually very loyal in the catering industry, if the event is a success the client will usually stick with the same caterer a. True b. False Answer: A Pg. 67 A caterer can begin building a client base by joining the local chamber of commerce a. True b. False Answer: A Pg. 72

ch 2 test questions

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