Week 4 Crossfit at the Crossroads

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Webster University *

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5030

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Business

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Feb 20, 2024

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Uploaded by EarlEnergy9815

Week 4: CrossFit at the Crossroads Webster University – MBA 5030 In your text Hitt Ireland and Hoskisson , read Case 5 CrossFit at the Crossroads and answer the following questions. Questions: 1. Identify several of CrossFit’s key tangible and intangible resources. How have these been used to create capabilities and core competencies? CrossFit has multiple tangible and intangible resources. Tangible resources are assets that can be observed and quantified. Some tangible resources would be their garage gyms that they host their workouts in as well as the workout equipment they have in these garage gyms. Other tangible resources include cash and inventory. Intangible resources are assets that cannot be physically seen or felt. Some intangible resources are the workout styles, sense of belonging within the CrossFit community, employee knowledge, franchises, patents, trademarks, and brand recognition. These resources have been used to create capabilities and core competencies for CrossFit. Capabilities are the capacity for resources to perform a task in an integrative manner. The workout equipment creates a capability because it is utilized to perform a task. This task is the completion of a workout used by the CrossFit community. Core competencies are the capability to have a competitive advantage over competitors in the same industry. The workout regimen and sense of belonging provided by the loyal employees to the dedicated customer is a core competency for CrossFit. 2. Who is CrossFit’s target consumer? What is the value proposition provided by CrossFit?

CrossFit’s target consumer is anyone who is looking to live their life with better health and fitness and who want to work out in a group work-out setting. This includes people who are fitness fanatics wanting to achieve better strength and people who wish to achieve appearance results such as lose weight. According to the textbook, CrossFit’s value proposition is “more a philosophy of fitness than a business model” (p. C05-11). It has appealed to many people and continues to attract more consumers. CrossFit focuses on an entire healthy lifestyle and provides nutrition assistance, workout regimens, community support, and a sense of belonging. 3. What environmental threats and opportunities are facing CrossFit? How should CrossFit adapt its business-level strategy in order to exploit these opportunities or reduce the threats? Environmental threats that CrossFit is facing includes new and different gyms and workout spaces. Opportunities that CrossFit can face include new garage gyms in new locations, new consumers, and new workouts and classes they can offer. CrossFit can adapt its business- level strategy to exploit these opportunities and reduce the threats by focusing on a lifestyle change by promoting the gym and workouts as not only a gym or workout but a place to gain better nutrition and a sense of community as well. The textbook discusses the idea of a “Third Place” and CrossFit could really emphasize that as a benefit of attending CrossFit. This could be adapted into their business-level strategy to exploit the opportunities and reduce the threats.

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