ZooRateAssignment #4F

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School

Indiana Wesleyan University, Louisville *

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Course

302

Subject

Business

Date

Feb 20, 2024

Type

docx

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Uploaded by graduate9

Assignment 4 ITM_630 Managing the IT Organization Case Study 4 : ZooRate

1)What is Zoorate? What is feedatry? Answer : Online stores and brands can use user-generated content to improve their online reputation by using the online platform Zoorate. In order to build a strong online presence and increase the value of your business, it helps you collect information from people across several points, analyze and use the feedback, and finally publish it online. Feedaty is a cloud-based platform and service for gathering and certifying online consumer reviews dedicated to online stores. It helps businesses and online stores to collect, review, and share true consumer feedback in order to better their brand, increase customers ’ confidence, increase conversion rates and visitors, and expand their business. 2) Was it a wise move for 7Pixel to invest in Zoorate? Would you have voted for it? Answer : Yes, 7Pixel made a wise decision by investing in Zoorate. I'd probably vote for them. Because the 7Pixel made a great investment in Zoorate Without a good business model, they would have struggled to establish a strong brand and succeed in the local market. One of the most popular brands' abilities is their ability to study local culture and design their products to satisfy the needs of local customers. I would have cast my vote in favor because there is now a chance to improve the products and make sure that users will enjoy them. I agree that 7Pixel made the right choice to invest in Zoorate. It will help in their development and provide them with the opportunity to launch their product more quickly. If Zoorate is able to fulfill its promise, They have my support. 7Pixel had solid reasons to invest in Zoorate, particularly its technology and product plan. We can build great partnerships with a long-term focus on customer retention thanks to our strengths in sales, marketing, and customer management. Zoorate is a relatively new startup with a successful track record. 7Pixel offers the experience and knowledge necessary to support the expansion of this team and the development of their platform offering. Also, 7Pixel is ready to invest heavily in Zoorate's user base and marketing, supporting them to become the best company. With exposure to new technology offerings, Zoorate presents a great opportunity for 7Pixel to further diversify their investments. Because the business has a good track record, I would already have supported it. In my opinion, this money invested will help both companies by allowing them to increase their number of customers, product offerings, and overall success in business.

3) What is Zoorate’s value proposition? Answer : Zoorate is a consumer review platform that helps online businesses increase the rate of feedback and reviews they receive. Zoorate helps businesses improve their products and services by providing a platform for customers to share their experiences. Zoorate also allows businesses to track customer opinion and feedback over time. Businesses might use this in order to improve some areas and make the required changes. Zoorate's platform is simple to use and allows businesses to collect customer feedback and reviews in one place. Businesses could save money and time by reducing the requirement to effectively manage feedback from customer communications. Furthermore, Zoorate's platform is flexible, helping businesses customize the feedback reporting process to their specific requirements. The value proposition of Zoorate is its ability to help businesses optimize their services and products through the processing of customer feedback and reviews. Zoorate helps businesses by identifying strengths and weaknesses and making the required changes by providing an easy-to-use platform for gathering and reporting customer feedback. 4) How does the firm deliver its value proposition? Answer : The software platform is intended to help businesses continue to increase their user feedback and reviews by providing a variety of features and techniques that businesses can also use. Businesses can utilize the development platform to: This allows customers to send their feedback and reviews directly to the organization, which aids businesses in increasing the amount of feedback and reviews they receive from buyers. Track customer feedback and reviews: This enables businesses to keep track of customer feedback and reviews so that they can track customer response to their services and goods. Respond to user feedback: This enables businesses to respond to customer feedback and improve their services and products. This helps businesses improve customer engagement by offering tools and features that allow people to "communicate with their clients."

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Improve customer satisfaction: This assists companies in increasing their satisfaction with customers by providing tools and features that those who can use them can do so. 5) What is the current infrastructure underpinning the Feedaty platform? How is it serving the needs of Zoorate? Answer: Zoorate is a consumer review platform that helps online businesses increase the rate of feedback and reviews they receive. Zoorate helps businesses improve their products and services by providing a platform for customers to share their experiences. The current infrastructure that supports the Feedaty platform is cloud-based. It meets Zoorate's needs by offering a cloud-based and dependable system for the business's user reviews and feedback Feedaty is a cloud-based platform and service for gathering and certifying online consumer reviews dedicated to online stores. It helps businesses and online stores to collect, review, and share true consumer feedback in order to better their brand, increase customers ’ confidence, increase conversion rates and visitors, and expand their business. The company's business model is delivered by supplying a software application that assists businesses in improving consumer feedback and reviews. 6) What is the added value of the Zoorate solution? Answer : The Zoorate solution has a number of benefits, including the capacity to automatically create targeted content, customize the content to different user conditions, and maintain a user experience with the message. This allows customers to send their feedback and reviews directly to the organization, which aids businesses in increasing the amount of feedback and reviews they receive from buyers. Track customer feedback and reviews: This enables businesses to keep track of customer feedback and reviews so that they can track customer response to their services and goods. Respond to user feedback: This enables businesses to respond to customer feedback and improve their services and products. This helps businesses improve customer engagement by offering tools and features that allow people to "communicate with their clients".

7) What would you do to ensure the success of Zoorate if you were the co-founders? Answer : We would take a few steps to ensure Zoorate's success, including:  Make sure that the new brand has always been evolving and trying to improve. This entails constantly looking for new features and possibilities to increase the user experience.  Maintain your marketing and public relations efforts. This entails disseminating information about Zoorate via digital networking, advertisements, and other networks.  Focus on user satisfaction. This means maintaining that customers are satisfied with the goods and that they do have the best experience. a) Do you believe Zoorate should impress an acceleration to the current growth rate of Feedaty sales? How would you fund this increasing growth? Answer : The following are some specific examples of how Zoorate could increase its marketing and product development spending to boost sales: Creating new marketing strategies to expand the Feedaty platform and increase revenue for the website is Feedaty is developing new and different Feedaty platform features that will increase the customer base and customer satisfaction. I am planning to continue to build partnerships with other organizations and businesses that can assist in my career advancement and special offer of Feedaty products. b) Do you belive Zoorate should expanding on the new markets or consolidate the Italian market? How would you justify this decision? Answer : Zoorate should explore new markets in order to expand its business. Consolidating the Italian business will limit its potential for growth and its ability to compete in the international marketplace with other industries. There are various reasons why Zoorate's continued growth needs new market expansion. For beginners, it allows the business to reach out to a new client base and increase revenue. Second, it expands Zoorate's market position, which can help it compete more effectively in the international marketplace. Finally, expanding into new markets allows the business to gain knowledge and experiment, which leads to further development and success.

ZooRateAssignment #4F

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