Case Study 1

pdf

School

Rutgers University, Newark *

*We aren’t endorsed by this school

Course

STM101

Subject

Business

Date

Feb 20, 2024

Type

pdf

Pages

Uploaded by CountRose21200

Crocs Case Writeup Crocs, a footwear company known for its iconic clog shoes, faced significant challenges in managing its supply chain during its early period of explosive growth. The challenges that the company faced included rapid and unpredictable demand fluctuations, traditional footwear industry supply chains being inflexible and slow to respond to changing trends, leading to inventory issues & and missed opportunities, and reliance on middlemen for sourcing and manufacturing. These challenges made it difficult for Crocs to cope with rapid growth and to compete effectively. Crocs implemented a unique and flexible supply chain model to address these challenges. To maintain that competitive edge, Crocs expanded globally at the very beginning of its journey. The model that Crocs implemented involved direct sourcing and manufacturing control, cross-functional collaboration, enabling rapid production adjustments for different styles and colors, capacity expansion for the increase in production volumes, and Direct-to- retail distribution which helped reduce inventory holding costs and distribution time to the market. The company was able to respond quickly to the in-season demand thereby reducing the need for the retailers to place all of their orders before the season starts. They also figured out a way for product postponement. To retain its competitive edge, Crocs must continue to leverage its supply chain model. Meanwhile, it should focus on further vertical integration of its supply chain. Crocs can also focus on deviating from its image of just funky fashion wear items. The company already has a diverse product portfolio and hence the better alternative would be to expand via acquisitions. For example, the acquisition of Jibbitz helped Crocs to enhance its funky look while giving a sense of personalization to its customers. The company must also focus on telling their story in a more innovative manner.

Discover more documents: Sign up today!

Unlock a world of knowledge! Explore tailored content for a richer learning experience. Here's what you'll get:

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

ZooRateAssignment #4F.docx

BUS225_Module_One_Assignment, Kimberly-Clark Stretegy to Diversify.docx

BUS225_Module_Four_Assignment.docx

Int 220 Module 1 Assignment.docx

BUS225_Project_One.docx

BUS225_Module_Six_Assignment.docx

Topic 2 - Clinical Field Experience A - Program Leader Interview.docx

Topic 3 - School Budgetary Needs Assessment Survey.docx

Principal Interview.docx

Lomax_ADealsaDeal.docx

Scavanger Hunt EDU 2700.pdf

Module 10 - Real Property - Sales & Mortgages.docx

Recommended textbooks for you

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:9781337407595

Author:Lamb

Publisher:Cengage

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning