BUS225_Module_Six_Assignment

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Southern New Hampshire University *

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Feb 20, 2024

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1 Module Six Assignment Laine Arguelles Southern New Hampshire University BUS 225: Critical Business Skills for Success LaShana Butler February 12, 2024

2 Module Six Assignment Analysis of Content The Estée Lauder report summarizes the company's progress, approach, innovation, and social impact during the fiscal year 2020. The report uses different types of data to showcase the company's performance. The report provides detailed information on the company's net sales, earnings, share price, and stockholder return. The report compares the company's performance with the global prestige beauty industry and the S&P 500 Consumer Staples Index. It also evaluates the company's operating performance and provides transparency for investors. The report uses data from reliable sources to demonstrate the company's market share, growth, and leadership in various categories, geographies, channels, and consumer segments. It identifies the key trends and opportunities in the global prestige beauty landscape, such as online, skincare, and Asia/Pacific. The report highlights the company's innovation and creativity in developing new products and franchises that meet the evolving needs and preferences of consumers. It provides data on the number of new product innovations, patents, and packaging innovations launched in fiscal 2020, as well as examples of successful products and franchises across the brand portfolio. The report showcases the company's commitment and actions to support its employees, consumers, communities, and the environment, especially during the COVID-19 pandemic and the social and racial justice movements. It provides data on the company's donations, pledges, and initiatives to various organizations and causes, such as COVID-19 relief efforts, racial equity, breast cancer research, girls' education, and renewable energy. The report also highlights the company's recognition and awards for its inclusion and diversity, gender equality, and corporate citizenship efforts. The report provides readers with various data visualizations that offer valuable insights into the company's financial performance. These visualizations include a pie chart that illustrates the percentage of net sales by product category during fiscal year 2020, which helps to demonstrate the relative contribution of each category to the overall sales. Additionally, a bar chart shows the net sales by geographic region in fiscal year 2020, which enables comparisons of the performance of different regions and identification of the areas of growth or decline. A line chart displays the net sales and adjusted earnings per share in constant currency from fiscal year 2016 to fiscal year 2020, which helps to illustrate the trend and volatility of the company's financial results over time. Finally, a table presents the reconciliation of GAAP and non-GAAP financial measures for fiscal year 2020, which explains the adjustments made to the reported financial figures and provides a more comparable basis for analysis.

3 Analysis of Presentation The report begins with a clean cover photo and title grabbing your attention. Next a brief introduction by the President that outlines the main theme of the report, which boast the company's accomplishments and challenges during the unprecedented fiscal year 2020. It also introduces the authors of the report, the executive chairman, and the president and CEO. The titles of each paragraph are clear and tidy so that you know exactly what you are about to read. Each page is numbered and the bottom right shows which section you are in such as an outlined index to follow. The report grabs the reader's attention by highlighting some key achievements, such as the company's impressive growth in online sales, its acquisition of Dr. Jart+, its commitment to racial equity, and its renewable energy contract. This pulls the reader in with positive news from an impressive source. The report is divided into various sections, with easy-to-read script and a white background using clean colors like blue and black. Each section has a clear heading and a brief introduction. These sections cover different topics, such as the company's performance highlights, focus on hero products, online strategy, transformation program, investments in people, commitments and values, as well as citizenship and sustainability efforts. The report ends positively and hopeful, expressing confidence in the company's strategy, portfolio highlighting the best products they offer and future products. It also thanks the readers for their interest and support. Lastly the sections at the end highlight the performance of the company figures and data using charts and graphs. It ends with a few pages focused on what the future holds for future endeavors and the development of the company to branch out into new sectors. If I'm planning to write a report, some useful guidelines to follow include starting with a concise and attention-grabbing introduction, organizing the report into logical sections with headings and subheadings, providing evidence to support my claims, and ending with a strong conclusion that summarizes my main message, findings or recommendations, and encourages further discussion or action. The report makes use of images that are unrelated to data in several ways. For example, it uses photos of the company’s products, such as perfumes, creams, and makeup, to showcase its portfolio and highlight its hero franchises. It also uses photos of the company’s leaders, such as William P. Lauder and Fabrizio Freda, to convey their messages and personalities making the report seem more substantial as its use of their images portrays a deep personal connection to the company. Additionally, it uses other photos of the company’s employees, consumers, and

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4 communities, to illustrate its values and commitments, such as inclusion, diversity, and sustainability. Product images demonstrate a company's offerings, innovation, and quality. Leader images convey vision, strategy, achievement, confidence, and optimism. Images of employees, consumers, and communities lack specific examples and are decorative. These could be Replace with relevant data or testimonials. Over-reliance on images to convey the report's message can mislead the reader if there is not enough supporting data or evidence. To make the connection between the images and the text more meaningful, the report could use more captions, labels, or explanations. The report is designed to appeal to readers and stakeholders who are interested in The Estée Lauder Companies' achievements and challenges in fiscal 2020. It combines quantitative and qualitative data, images, graphs, and visual iaids to highlight the company's performance, values, commitments, and innovations. The page also provides links to more detailed information and reports for those who want to learn more. The report successfully provides a comprehensive overview of the company's fiscal 2020 results and outlook. It showcases the company's leadership in the global prestige beauty industry and demonstrates its resilience and agility in response to the unprecedented impacts of the COVID-19 pandemic, social and racial justice movements, and changing consumer preferences and behaviors. The report reflects the company's vision, strategy, and culture, as well as its dedication to its employees, consumers, communities, and the environment. In my own report I would love to include more testimonial consumer reports with images that draw the reader in supporting my idea. I would also like to include the visions of the company culture that personalizes the message.

BUS225_Module_Six_Assignment

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