NINTENDO CASE

docx

School

Memorial University of Newfoundland *

*We aren’t endorsed by this school

Course

8208

Subject

Business

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ChefUniverse22735

Damilare Akinlabi Mushafau-202288506 BUSI-8208-056: Strategic Management Instructor: Tom Cooper NINTENDO CASE Pattern Behind Ups and Downs : In my opinion, the ups and downs of Nintendo's corporate history are characterized by its fluctuation between red ocean competition, where it engaged in fierce competition within established markets, and blue ocean strategy, where it created new, uncontested market spaces. Role of Technology Innovation : Although, in my view, technological innovation played a role in Nintendo's success, it was not the defining factor. The key to Nintendo's business success lay in its ability to innovate, creating products that offered unique value propositions that appealed to a broader audience beyond traditional gamers. Responses to Smartphone and Tablet Disruption : Nintendo's responses to the disruption caused by smartphones and tablets included mixed strategies. Attempts like the Wii U, which tried to integrate tablet-like features, did not succeed as expected. However, the launch of Pokémon Go and Nintendo's venture into mobile gaming with games like Super Mario Run represented successful adaptations to the mobile gaming trend. Corporate Portfolio Management and Pioneer-Migrator-Settler Map Analysis : Over the last 20 years, Nintendo's portfolio management practices have demonstrated a willingness to innovate (Pioneer), adapt (Migrator), and refine (Settler) its offerings based on market feedback and technological advancements. Pre-Wii Era (Before 2006): Nintendo competed in existing markets with products like the GameCube, focusing on enhancements without significant innovation. Wii and DS Era (2006 - 2012): Nintendo shifted to innovation, creating new markets with the DS and Wii, targeting wider audiences beyond traditional gamers. Switch Era (2017 - Present): Continuing innovation, the Switch merged portable and console gaming into a new category, emphasizing unique gaming experiences.

Technology vs. Value in Videogame Purchases : While Nintendo's competitors like (XBOX and PlayStation) often focus heavily on marketing their technology, Nintendo's success suggests that the majority of people buy video games based on value rather than technology per se. This value can come in the form of unique gameplay experiences, accessibility, and the ability to bring new players into the gaming fold. Nintendo's strategy emphasizes creating value through innovative gameplay and expanding the gaming audience, which has allowed it to carve out successful niches in the competitive gaming industry. IBB MIN-CASE Strategic Positioning of IBB: IBB has identified a niche in the market by providing Sharia-compliant banking services to Muslims in Britain. In my view, this is not a mirage but a strategic move to cater to a demographic seeking financial services that align with their religious beliefs. The real test of this strategic position is in how effectively IBB can grow its customer base while maintaining strict adherence to Islamic banking principles, which differentiate it from conventional banks. Competition with Incumbents: To compete with well-resourced incumbents, IBB should leverage its unique selling proposition,” Sharia compliance.” It can focus on building trust within the Muslim community by engaging in community initiatives, financial education, and transparent operations. Partnerships with Islamic financial institutions globally and investments in technology can also provide a competitive edge. Also, developing unique products, such as “ Zakat and Charity Funds,” “Halal Investment Advisory,” “Islamic Bonds (Sukuk),” and “Islamic Leasing (Ijarah)” that will resonate with the values of its target market can help IBB stand out. Prioritization of Resources and Capabilities: IBB should consider a multifaceted approach:  Product Range: Expanding the product range to cover more aspects of personal and business finance can attract a wider segment of the market.  New Branches: Physical branches are important for visibility and accessibility. So, the decision to open more should be balanced with the trends toward digital banking.  Online Banking Facility: Investing in an online banking facility could be a strategic priority, considering the growing preference for digital services. This can increase

convenience for customers, improve operational efficiency, and expand the reach beyond physical branch locations.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

NINTENDO CASE

Related Documents