Week 6_ Business Application Exercise

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DeVry University, Keller Graduate School of Management *

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369

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Business

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Feb 20, 2024

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docx

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Week 6: Business Application Exercise – Global Standardization Strategy Versus Localization Strategy Student Name: Jasiah Fields Professor Name: Jill Heaney Class Name: BUSN369 Date: December 2, 2023 Strategy Analysis o Which international business strategy is McDonald’s using—global standardization or localization? Explain your reasoning. McDonald’s is using global localization, by serving food that is popular and familiar in each country. o Do you think McDonald’s business strategy is effective? State why. I believe it is effective because they are open across the world. McDonald’s is a known franchise and appears to have a positive impact on many different communities. o What are the benefits of McDonald’s strategy? They get to open internationally and serve different cultural dishes that anyone traveling would love to try. It would be on of the main attractions. o What are the costs of McDonald’s strategy? I’m sure it is expensive, but the profit is so much more, and this is why the costs are worth it. o What determines whether a multinational corporation uses a global standardization strategy or a localization strategy? Based on how they run their business. The products being sold, and what impact they make on the consumer.

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