a.
Address each social media outlet that your operation would like to use. i.
Explain demographic characteristics of people who use each social media outlet that your operation would like to use.
b.
How will your operation use social media outlets to benefit your operation? Explain your answer and provide examples.
3.
How much would it cost of using social media for business
to promote your operation?
4.
How much would it cost to hire an outsource company (social media management company) to manage social media accounts?
5.
How much would it cost to hire an employee to manage social media accounts?
6.
After reading and researching expenses involved with social media management (Questions 3 to 5), how would you manage social media for your business
? Would you handle this job yourself or by hiring an internal person or would you contract it out? Why?
Written Paper Rubric
Criteria
Outstanding Good Average Unsatisfactory Poor
Content
Answer all questions with depth and a compelling nature
Answer all questions appropriately but could have more depth
Answer all questions vaguely and do not explore the topic with depth
Answer some question
and/or answer vaguely and do not explore the topic with depth
Do not answer any questions and/or answers are unclear and/or do not relate to topic
Ranking Points
80
60
40
20
0
Authenticity
Less than 10% Around 11% to 13%
Around 14% to 16%
Around 17% to 19%
More than 20%
Ranking Points
5
3.75
2.5
1.25
0
Mechanic
Entirely free of spelling, grammar, and
punctuation errors
Almost entirely free of spelling. Grammar, and punctuation errors
Several spelling, grammar, and punctuation errors that distract the reader
Many spelling, grammar, and punctuation errors that distract the reader
Contain many spelling, grammar, and punctuation errors that distract the
reader
Ranking Points
5
3.75
2.5
1.25
0
Format
Correct formatting
Word count is at least
1,200 words.
Mostly correct
formatting
Word count is
between 1,199 words
to 1,100 words.
Minor mistakes
formatting
Word count is between
1,099 words to 1,000
words.
Many mistakes
formatting
Word count is between
999 words to 900
words.
Incorrect formatting
Word count is less
than 899 words.
Ranking Points
5
3.75
2.5
1.25
0
Citation
All sources are cited correctly and completely
Sources are cited correctly and completely
Sources are cited incorrectly but completely
All sources are cited incorrectly and incompletely
All sources are cited incorrectly and incompletely
Ranking Points
5
3.75
2.5
1.25
0
TOTAL SCORE:
