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JOUR 200 Nonprofit Journalism Since the mid 2010s, the journalism industry has undergone significant changes due technological advancements, changes in consumer behaviors, and the rise of social media. Traditional journalism relied on print media and television broadcasting which has been replaced by digital media. This transition has presented new challenges and opportunities for journalists who must now navigate an ever-evolving media landscape to remain relevant and profitable. One of the biggest changes in the journalism industry is the rise of digital media. As the internet advanced journalism had to transition to online platforms and social media grew to be a primary news source for people. Because of this, the traditional model of journalism has become less viable since it relied on subscriptions and advertising. Now news is available at everyone's fingertips and people are not willing to pay for a subscription as there are so many alternatives. Which has resulted in the death of many news organizations, making the journalism industry a challenging place to work. Since journalism needs funding to thrive, memberships are essential but are outdated as people don't see a reason to pay. This has left journalists with the challenge of competing with ad funding and brainstorming ways to sustain non-profit journalism. One-way journalists have been gaining consistent viewers is through hyperlocal news. According to the institute for nonprofit news, “ More than half – 55% – of the news outlets that have launched since 2017 are local, and

the growth of local newsrooms has increased year over year”. This shows how effective hyperlocal news is and allows journalists to connect with their audiences and engage in a way that's not possible with national news. Hyperlocal news is almost like creating a niche. Journalists have found that hyperlocal news and reporting for distinct groups of people has been effective in maintaining an audience as well as strengthening the connection between the audience and the organization. Funding is another obvious challenge, especially for nonprofit journalism. Nonprofit funding means organizations would be dependent on audiences for views. Successful nonprofits have focused on having multiple streams of income, from methods like philanthropy, fundraising, collaborations, sponsorships, memberships, and specialized services. An article from Donor Box Blog regarding nonprofit journalism states “ Their development strategy is ever- evolving”. Another innovative way journalists have been dealing with economic issues is by placing younger journalists in newsrooms with audiences that are underserved. This works as a win-win, as journalists work in challenging newsrooms and gain experience, and newsrooms get a determined and talented journalist they may not have had the funding for otherwise. Half of the salary comes from the organization and the other comes from fundraising. An important part of the survival of nonprofit news is dependent on the relationship between the journalists and the audience. Providing a community or group of people with the information they need is essential for building trust and credibility in organizations. Principles of American Journalism states “The company began to think about ways it could deepen connections between citizens, engage with them on issues of the day, and stake out a brand

identity.” Giving communities much needed information and understanding of what's happening locally after losing so much traditional local news is important. It seems the journalism industry has become more about creating a community as newsrooms have to find ways to keep their audiences engaged and interact with them regularly. In addition, the digitalization of journalism comes with some great opportunities. Journalists can use videos, podcasts, and live streams to provide an immersive experience for their audiences. Along with giving journalists the opportunity to build their own brands and become respected in their fields. Overall, the journalism industry has gone through major changes in the past decades, and journalists have had to adapt to new technologies and consumer behavior to stay afloat. While there have been many challenges journalists have been resilient and are constantly coming up with ways to combat the changes. By embracing digital media, providing value to audiences, finding alternatives to traditional ad funding and views, journalists are finding ways to thrive in today's world. The future trajectory of journalism and nonprofits is ever changing but its clear journalists can adapt and will continue to do so. Sources

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Ibrisevic, I. (2022, July 29). Nonprofit journalism: Funding, surviving, and thriving . Nonprofit Blog. Retrieved March 5, 2023, from https://donorbox.org/nonprofit-blog/nonprofit- journalism-funding Nonprofit news outlets are growing revenue and audiences while expanding across local markets . Institute for Nonprofit News. (2022, July 27). Retrieved March 5, 2023, from https://inn.org/news/nonprofit-news-outlets-are-growing-revenue-and-audiences-while- expanding-across-local-markets/#:~:text=Nonprofit%20news%20is%20driving %20sustained%2C%20multi%2Dyear%20revenue%20growth.,during%20this%20four %2Dyear%20timeframe. Person, Stephanie, C. N., & Craft, D. (2021, May 31). Principles of american journalism: An introduction: Stephanie Craft . Taylor & Francis. Retrieved February 27, 2023, from https://www.taylorfrancis.com/books/mono/10.4324/9781351107013/principles-american- journalism-stephanie-craft-charles-davis (Page 118)

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