project part -1 - pmgt 701-010 -FINAL draft
docx
keyboard_arrow_up
School
Centennial College *
*We aren’t endorsed by this school
Course
701
Subject
Business
Date
Feb 20, 2024
Type
docx
Pages
17
Uploaded by PrivateClover24396
Group Project Part -1
Akporuere, David
Anil, Ashir Joshua
Bagadia, Kalpkumar
Bareng, John Paul
Desai, Rushin
Oniera, Meshack
Centennial College
PMGT 701 SEC 010: Fundamentals of Project Management
Professor Kim Pereira
February 5, 2024
GENERAL PROJECT INFORMATION
Project Title
Project Manager
Project Sponsor
Building “ONLY VEG” Restaurant
Group 6
Vegetarian or Vegan Advocacy
Groups
Budget Information
Project Start Date
Projected Finish Date
$150,000 to $700,000 or more
April 1
st
, 2024
2
nd
Quarter of 2025
Business Case: Building an “ONLY VEG” Restaurants
1. Introductions:
There has been a discernible trend in customer preferences in recent years toward more sustainable and healthful dining options. Due to causes including environmental concerns, ethical considerations, and health consciousness, there is an increasing demand for vegetarian cuisine as a result of this trend. In light of this changing market environment, we suggest opening a vegetarian restaurant.
2. Background:
As the demand for veg foods increases and we become more dedicated to encouraging healthy lives, we hope to close a gap in the culinary market. We want to reinvent the idea of eating out by bringing creative, delectable vegetarian dishes and creating a welcoming environment where foodies and health-conscious people can mingle and enjoy mouthwatering, plant-based meals.
3. Business objective:
Our vegetarian restaurant's goal is to satisfy the increasing demand for vegetarian cuisine by offering a varied and tempting selection of meals. In addition to serving great, filling meals, our goal is to provide a warm and inviting dining space that supports ethical, sustainable, and healthful eating habits. Our vision is to become the go-to place for vegetarian eating in the area, providing mouthwatering dishes that satiate the palate and encourage a better lifestyle.
4. Current situation & Opportunity statement:
Although there is an increasing demand from customers for vegetarian food, there aren't many
excellent vegetarian eateries in the neighborhood. This issue affects roughly 30–35 percent of vegetarians.
This offers a chance to open a restaurant serving just vegetarian food and meet the demands of people who are looking for plant-based meals, vegetarians, and health-conscious people. 5. Critical Assumptions and Constraints:
Critical assumptions Limitations
Customer Demand
Given the growing trend
towards healthier and more
sustainable eating habits,
there is a substantial demand
in the target market for
vegetarian food.
Market research may show
that there are variations in
consumer demand or low
knowledge of vegetarian
options, necessitating the
need for strategic marketing
initiatives to raise awareness
and draw in clients.
Ingredient Accessibility
Local vendors and farmers'
markets provide consistent
access to a wide variety of
fresh, high-quality plant-
based foods. Variations in supply and
seasonal availability could
affect menu options and
necessitate adaptability in
seeking substitutes.
Competition Although
there
is
competition
from
other
eateries, vegetarian food has
a specialized market that
presents
chances
for
distinction
and
repeat
business. Vegetarian offerings may
face competition from well-
established non-vegetarian
eateries, necessitating the
development of distinctive
selling propositions.
6. Analysis of Options and Recommendation:
Options
Pros
Cons
Recommended
Location Urban center
Suburban Area Tourist Destination Has a varied client base
and high foot traffic.
Advantages include the
possibility of a devoted
clientele and less rent.
Seasonal consumer flood and a chance to charge premium rates.
Increasing rent and heightened competition.
Reduced visibility and little foot traffic.
Off-peak times and reliance on travel trends.
Urban Center - Although more expensive, the urban center has the most potential for visibility and foot traffic, which is crucial for establishing the restaurant's presence and drawing in a wide range of customers.
Diverse Menu
Suites a variety of palates and inclinations. Possibility of ingredient loss; complexity of kitchen
operations increased.
Diverse Menu - Providing a large selection of vegetarian
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Menu
Specialized Menu Seasonal Menu
Possibility of creating a
niche market and a USP. Builds excitement for upcoming offers by showcasing seasonal, fresh foods
May alienate mainstream customers due to limited appeal to some demographics.
May restrict customer
options and necessitate frequent menu adjustments.
dishes guarantees inclusivity and satisfies a range of dietary requirements, maximizing appeal to a larger clientele.
Marketing
strategy
Digital Marketing Partnerships and Events
Sustainability Focus
Targeted reach, affordability, and metrics tracking capabilities. Strong community ties and buzz are advantages.
Builds
brand
reputation
and
appeals
to
socially
concerned
consumers.
Market saturation necessitates constant involvement.
May strain resources and necessitate coordination.
Needs
dedication;
not
everyone
will
find
it
a
ppealing.
Sustainability Focus - Stressing the restaurant's dedication to sustainability helps it stand out
in a crowded market and complies with customers' growing need for environmentally friendly dining options.
7. Preliminary Project Requirements:
1. Idea Generation
2. Choosing a Location
3. Creating a Menu
4. Layout and Interior Design
5. Equipment and Kitchen Setup
6. Personnel and Instruction
7. Promotion & Marketing
8. Budget Estimate and Financial Analysis
1. Initial Expenses:
Lease or Buy: $100,000 to $300,000 Interior design and renovations: $50,000 to $100,000 for Kitchen equipment and setup: $50,000 to $150,000 Licensing and permits: $5,000 to $20,000 Initial inventory and supply cost: $20,000 to $50,000
Marketing and promotion: $10,000 to $30,000 Hiring costs, salary, and training materials: $10,000 and $30,000 2. Monthly Operating Expenses:
Rent or mortgage payments: $5,000 to $15,000 in
Gas, water, and electricity bills: $1,000 to $3,000
Costs associated with payroll: $15,000–$30,000 Costs associated with inventory and food: $10,000 to $20,000 Advertising and marketing: $2–$5,000
Coverage: $500–$1,500
Upkeep and Fixes: $500 to $2,000
Additional costs: $1,000 to $3,000
3. Estimated Revenue:
The average meal price, depending on the location and menu options: $15 to $30
50 to 150 clients are served each day.
The estimated monthly revenue: $22,500 to $135,000.
Estimated Annual Revenue: $270,000 to $1,620,000
4. Analysis of Profitability:
The usual gross profit margin for the restaurant business: 60% to 70%
Net profit margin: 10% to 20% When monthly revenue equals monthly expenses, the break-even point is reached.
Return on Investment (ROI): Determined by using the annual earnings and the initial investment.
5. Stability of finances:
To determine how changes in important factors may affect profitability, do a sensitivity analysis.
Develop backup plans to reduce any risks and uncertainties that may arise, such as regulatory changes, competition challenges, and economic downturns.
Take into account financial choices to obtain extra money for launch and ongoing costs.
6. Schedule Estimate:
Idea Development: 1 Month
Selection of Location: 2 Months
Menu planning: 1 Month
Interior Design: 2 Months
Setup of the kitchen:1 Month
Employee Hiring and Training: 2 Months
Marketing and promotion: 2 Months
Grand Opening: 1 Month
Management of Operations: Continuous
Constant Improvement: Ongoing
9. Potential Risks:
1. Saturation of the Market
2. Modifying Customer Preferences
3. Location Difficulties
4. Variability by Season 5. Food Safety and Quality Assurance
6. Personnel Concerns
7. Budgetary Restrictions 8. Adherence to Regulations
9. Management of Reputation 10. Outside Factors
11. Provider Dependability
12. Durability Problems
10. Exhibits: A highlighted map with competitor locations, foot traffic patterns, demographic information, and possible restaurant locations. A checklist of compliance that details the procedures followed to make sure local health rules, zoning laws, and food safety standards are followed.An estimated budget that includes information on starting costs, ongoing costs, and revenue expectations for the first year of business.
A cash flow statement that shows the amount of money coming in and going out over a given period.A risk register that includes mitigation techniques and backup plans, as well as information on possible hazards, likelihood, and impact.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Project Charter: Building an “only veg” Restaurants
Project Title: Building an “Only Veg” Restaurants
Project objective :
To open a top-notch vegetarian restaurant serving creative and delectable vegetarian food. To
establish a warm, sustainable dining space that encourages moral eating, wellness, and good
health.To set the restaurant apart with its distinctive menu, first-rate service, and dedication to
environmental conservation. To accomplish long-term sustainability and profitability while
making a beneficial impact on the local economy and community.
Project scope:
Concept Development: Based on vegetarian food, specify the target market, concept, and
theme of the restaurant.
The first step in opening a restaurant is to choose a location that will work for the target
population and zoning laws.
Menu Planning: Create a thorough menu including a selection of vegetarian appetizers,
entrees, desserts, and beverages.
Interior Design: Create a welcoming setting that enhances the vegetarian dining experience by
designing the restaurant's layout, furnishings, and ambiance.
Kitchen Setup: Obtain the tools, resources, and appliances needed for preparing, cooking, and
storing meals.
Recruitment and Training of Staff: Employ and train chefs, cooks, servers, and managerial
staff at restaurants, emphasizing vegetarian food expertise and customer service.
Marketing & Promotion: Create a marketing plan to get customers to the restaurant opening
by utilizing a variety of media, including social media, regional advertising, and promotions.
Grand Opening: Arrange and carry out a celebratory event to create a sense of anticipation for
the upcoming vegetarian eatery.
Standard operating procedures (SOPs) should be established for restaurant operations,
including food preparation, service, cleanliness, and patron satisfaction. This is the
responsibility of operations management.
Continuous Improvement: Put in place systems for getting input from patrons and employees
to keep improving the menu selections, the caliber of service, and general visitor experience.
Deliverable for the project:
Signed purchase or lease for the restaurant's location.
Finished blueprints for renovations and interior design concepts.
Create recipes, sourcing strategies, and menu options.
Installed and finished the setup of the kitchen appliances.
Hired and prepared employees for restaurants.
Carried out advertising and marketing initiatives.
Obtain all licenses, authorizations, and certificates required.
Implemented practices and activities for sustainability.
Stakeholders : 1.
Owners/Founders
2.
Investors
3.
Project Manager Clients
4.
Workers
5.
Vendors
6.
Local Group
7.
Regulatory Bodies
8.
Influencers and the media are industry partners
9.
NGOs, or non-governmental organizations
Milestones :
Concept Development Complete: [March 10, 2024]
Location Secured: [March 15, 2024]
Interior Design and Renovations Finished: [September 15. 2024]
Menu Planning and Recipe Development: [August 15, 2024]
Kitchen Setup and Equipment Installed: [November 31, 2024]
Staff Recruitment and Training Complete: [February 15, 2024]
Marketing and Promotion Executed:[December 31, 2024]
Regulatory Compliance Obtained: [March 31, 2024]
Sustainability Initiatives Implemented: [January 31, 2024]
Grand Opening: [2
nd
Quarter of 2025]
Budget:
The total budget required to open a vegetarian restaurant could range from approximately
$150,000 to $700,000 or more. Additionally, having a contingency fund of around 10-20% of
the total budget is advisable to cover unexpected expenses and ensure financial resilience
during the initial stages of operation.
Risks and Mitigation:
Factors
Risks Mitigation Risk of Market Saturation
There's a chance that there
are too many vegetarian
restaurants on the market,
which would mean fierce
competition and trouble
drawing diners.
Carry out in-depth market
research
to
pinpoint
opportunities and set the
restaurant
apart
with
exceptional offerings like
inventive
menu
items,
specialist cuisines, or a
unique
atmosphere.
To
differentiate your brand from
the competition, create a
compelling brand identity
and marketing plan.
Shifting Customer Tastes
Variations in customer traffic
and income may result from
changes in dietary patterns or
consumer tastes that affect
the demand for vegetarian
food.
Keep an eye out for new
culinary trends and modify
the
menu
items
appropriately. Provide a
variety of vegetarian options,
such as low-carb, vegan, and
gluten-free
options,
to
accommodate varying dietary
requirements. Use social
media, feedback forms, and
surveys to interact with
customers to learn about their
preferences and modify the
menu.
Location risk
The
profitability
and
feasibility of the restaurant
may suffer if the wrong
location is selected, one with
little foot traffic, poor
visibility, or expensive rent.
Perform in-depth market
research to choose the best
sites with lots of foot traffic,
favorable demographics, and
little rivalry. Strike a good
deal on the lease, or look into
other sites that will provide
your target audience more
visibility and convenience.
Food Safety and Quality
Management
Maintaining
consumer
happiness and reputation
depends
on
ensuring
consistent quality, freshness,
and safety of components
and finished dishes.
Adopt strict quality control and food safety measures, such as routine inspections, appropriate storage practices,
and employee education on food handling and cleanliness. To guarantee adherence to safety regulations, procure ingredients from reliable vendors and carry out routine
quality inspections.
Personnel Concerns
Service
delays,
uneven
quality, and higher turnover
costs could arise from a
restaurant's inability to find
and keep competent cooks,
servers, and managers.
To draw in and keep great
workers, create a thorough
recruitment and retention
plan. To encourage and keep
employees,
provide
incentives, competitive pay,
and benefits. To increase
employee happiness and
loyalty, offer possibilities for
professional growth and
continuous training.
Budgetary Restrictions
Inadequate
funding
or
unforeseen costs during the
restaurant's
initial
and
ongoing operations may put
pressure on cash flow and
make it more difficult for the
business to make a profit.
To precisely project costs
and revenue, create a
thorough company plan and
budget estimate. Maintain a
sufficient cash reserve for
operating
expenses and
secure sufficient financing or
investment to pay initial
costs. To ensure financial
stability, keep a careful eye
on financial performance and
make
any
necessary
adjustments to spending and
budgeting.
Project Success Criteria:
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
The specific key criteria for the success of the project will be determined by evaluating data
for these points : 1. Client Contentment
2. Menu Experimentation and Superior Quality
3. Cash Management
4. Efficiency of Operations
5. Brand Awareness and Reputation
6. Social Impact and Sustainability
7. Adherence to Regulations
8. Employee Contentment and Engagement
Approach: There are several important processes and factors to take into account when operating a
restaurant that serves entirely vegetarian food. To achieve success it is important to follow
this approach - Concept development, site selection, menu planning, interior design and
branding, kitchen setup and equipment, hiring and training of staff, marketing and promotion,
regulatory compliance, soft opening and grand opening, and market research.
Roles and responsibilities: 1. Project Sponsor: offers the project's goal, funding, and strategic direction.
approves significant choices, financial allotments, and project completion dates.
guarantees conformity with overarching corporate aims and objectives.
2. Project Manager: oversees the project's conception, implementation, and conclusion.
Carries out task coordination between several teams and stakeholders. Tracks development,
spending, and schedule to make ensuring project objectives are fulfilled. serves as the primary
point of contact for discussing and resolving issues.
3. Building Group: carries out the building process by authorized plans and designs. Oversees
all construction-related tasks, such as clearing, constructing, and finishing the site. Guarantees
adherence to safety laws, construction ordinances, and other requirements. Collaborates with
designers, architects, and subcontractors to accomplish project goals.
4. Partners in Technology Integration: uses technological innovations to improve restaurant
operations. Installs and sets up reservation platforms, point-of-sale (POS) systems, and
additional software. Gives employees assistance and training so they can use technology
systems efficiently. Guarantees the smooth functioning and integration of technological
solutions to maximize effectiveness and customer experience.
5. Consultants for sustainability: guides eco-friendly projects and sustainable building
techniques. suggests energy-saving supplies, machinery, and systems for the eatery. assures
adherence to environmental rules and aids in the acquisition of green building
certificates. keeps an eye on the effects on the environment and encourages sustainable
practices throughout the project's life.
Communication Plan:
Make sure that all parties involved communicate clearly and consistently. Provide updates on the status, revisions, and benchmarks of the project. Encourage cooperation, openness, and adherence to the project's objectives. Respond to worries, find solutions, and get input from interested parties. Channels for communication: Regular Meetings, Email Updates, Project Management Tools, Video and Telephone Calls, Bulletins or newsletters.
Use feedback tools to get feedback from stakeholders, such as suggestion boxes, questionnaires, and open-door policies.
When it's practical, consider suggestions for project plans and decisions by actively listening to stakeholder feedback and addressing any issues.
Stakeholder Register: Building “ONLY VEG” Restaurant
Stakeholder
Role/Title
Internal /
External
Contact
Expectations
1. Project sponsor
Owner and
primary investor
Internal
mail id[]
contact
number []
Hopes the
eatery can turn
a profit and
Build a solid
reputation
2. Project Manager
Project Manager
Internal
mail id[]
contact
number []
Anticipates
that the project
will be finished
by quality
standards, on
schedule, and
within budget.
3. Head chef
Head chef
Internal
mail id[]
contact
number []
Anticipates
having artistic
flexibility
when
developing the
menu and a
fully functional
kitchen for
food
production.
4. Restaurant Manager
Restaurant
Manager
Internal
mail id[]
contact
number []
Anticipates
flawless
restaurant
operations,
great customer
service, and a
positive work
environment.
5. Staff Members
Server
Internal
mail id[]
contact
number []
Expect fair
compensation,
opportunity for
advancement,
and a clear
grasp of job
responsibilities
.
6. Local
Residents/Community
Members
Local Resident
External
mail id[]
contact
number []
Anticipates the
restaurant to
maintain a tidy
look, offer
excellent
vegetarian
options and
have a
beneficial
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
effect on the
surrounding
community.
7. Suppliers and
Vendors
Vegetable
Supplier
External
mail id[]
contact
number []
Anticipates
regular orders,
prompt
payments, and
adherence to
quality
standards.
8. Regulatory
Authorities
Regulatory
Agency
External
mail id[]
contact
number []
Anticipates
timely permit
renewals,
adherence to
food safety
laws, and
health code
compliance.
9. Marketing and
Advertising Agencies
Marketing
Agency
External
mail id[]
contact
number []
Expect to
create
successful
marketing
initiatives,
raise brand
recognition,
and draw in
clients.
10. Food Critics and
Reviewers.
Food recruit
External
mail id[]
contact
number []
Anticipates
excellent
vegetarian
food, first-rate
service, and
favorable
reviews for
print.
11. Financial
Controller
Financial
Controller
External
mail id[]
contact
number []
Anticipates
precise
financial
reporting,
adherence to
the budget, and
examination of
profitability.
12. Interior Designer
Interior
Designer
External
mail id[]
contact
number []
Aims to build a
restaurant with
a welcoming
ambiance, a
practical
layout, and a
pleasing
appearance.
13. Local Business
Associations
Business
Association
External
mail id[]
contact
number []
Anticipates the
restaurant
working with
other
companies,
taking part in
community
events, and
boosting the
local economy.
13. Contractors
Construction
Contractor
External
mail id[]
contact
number []
Demands
adherence to
construction
dates, prompt
payment, and
explicit project
specifications.
15. Environmental
Organizations
Environmental
NGO
External
mail id[]
contact
number []
Anticipates
that the eatery
will use eco-
friendly
techniques,
reduce its
negative
effects on the
environment,
and support
green projects.
Stakeholder Assessment: Building “ONLY VEG” Restaurant
Stakeholder Name
Level of Interest
Level of Power
Engagement Level
Project Management Strategies
Project sponsor
High
High
Moderate
Frequent updates and participation in decision-
making
Project manager High
Moderate
High
Weekly status meetings, clear communication channels
Head chef
High
High
High
Planning meals and taking tours of kitchens
Restaurant manager High
Moderate
Moderate
Weekly staff meetings and evaluations of work
Staff member Moderate
Low
Low
Training courses and unambiguous work requirements
Local residents and community members
Moderate
Low
Moderate
neighborhood gatherings and
community outreach initiatives
Suppliers and vendors Moderate
High
Moderate
On-time payments and events honoring vendors
Regulatory authorities
High
High
High
Frequent inspections, compliance education
Marketing and advertising agencies Moderate
Moderate
High
brainstorming meetings for creative ideas, and campaign
feedback
Food Critics and Reviewers
Moderate
High
High
Sample tastings and invitations to restaurant events
Financial Controller
High
Moderate
Moderate
Budget reviews and financial
reports
Interior Designer
Moderate
Low
Moderate
Presentations of designs and feedback sessions
Local Business Associations
Moderate
Low
Low
Events for business networking and sponsorship possibilities
Contractors
Moderate
High
Moderate
Progress conferences and assessments of milestones
Environmental Organizations
Low
Low
Low
Environmental impact assessments and presentations on sustainable practices
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Power / Interest grid for stakeholder analysis:
High interest
Low interest
High power
Project Sponsor
Head chef
Regulatory authorities
Food Critics and Reviewers
Suppliers and vendors Restaurant manager
Project manager
Financial Controller Contractors
Marketing and advertising agencies Low power
Staff member Local residents and community
members
Local Business Associations
Interior Designer
Environmental Organizations
REFERENCES
1.
Project Management Institute. (2017).
A guide to the Project Management Body
of Knowledge (PMBOK guide)
(6th ed.). Project Management Institute.
2.
Maynard, T. (n.d.). How to open a restaurant in Toronto
. GTA General Contractors. https://www.gtageneralcontractors.com/blog/how-to-open-a-restaurant-
in-toronto/ 3.
Gordon Food Service. (n.d.). 4 ways to build Veg-Centric Success
. https://gfs.ca/en-ca/ideas/4-ways-to-build-veg-centric-success/
Recommended textbooks for you

Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Recommended textbooks for you
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,

Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,