BM7019 Enterprenuer

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Swat College of Science & Technology, Mingora *

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Nov 24, 2024

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BM7019-15 Entrepreneurship Course Name: Student Name:

Contents Introduction ...................................................................................................................................... 2 Business opportunities and current market trends ........................................................................... 2 Social entrepreneurship ................................................................................................................... 3 Resource Planning ........................................................................................................................... 4 Business Resource Planning ............................................................................................................ 5 Legal safeguards for the concept ..................................................................................................... 6 Marketing Strategies of Arcadia ...................................................................................................... 8 Swot Analysis .................................................................................................................................. 9 Strengths: ..................................................................................................................................... 9 Weaknesses: ............................................................................................................................... 11 Opportunities: ............................................................................................................................ 11 Threats: ...................................................................................................................................... 12 Pestle analysis ................................................................................................................................ 13 Political Factors: ........................................................................................................................ 13 Economic Factors: ..................................................................................................................... 13 Social Factors: ........................................................................................................................... 14 Technological Factors: ............................................................................................................... 15 Environmental Factors: .............................................................................................................. 15 Legal Factors: ............................................................................................................................ 16

Conclusion ..................................................................................................................................... 17 References ...................................................................................................................................... 18

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Introduction Arcadia is the name of the SME unit that was utilized to write this study. It's a young company just getting started. Because to the difficulties of the times, the disparities among people, and the shifts in population. The right individuals with the right mindset, set of talents, and way of behaving are required to compose the appropriate response to intricate global issues. Such a society requires its members to exhibit novel and carefully cultivated forms of behavior. With the use of the case study of Arcadia, a tiny start-up company, this report will be utilized to get a better appreciation for the significantcontributions made by entrepreneurship throughout the world. It will make it abundantly evident that there is a wide variety of types of entrepreneurs and that their behaviors develop with time. It will reveal the means by which entrepreneurialism is promoted and the extent to which its positive effects are felt.The findings presented will be useful in comprehending the factors that motivate this behavior, as well as the part that stakeholders play in revealing the places where adjustments may be made to promote the entrepreneurial environment. Business opportunities and current market trends The manufacturing and supplying industries get between 28 and 40 percent of their revenue from small manufacturers like Arcadia. Arcadia's long-term goal is to become a household name in the printing industry. Arcadia is a printing company that assists other businesses in cutting expenses and increasing productivity. Arcadia has a deep distrust of external health and safety considerations and violations. The Printing Industry Federation supplied it with all the necessary forms beforehand and advised it on how to deal with any dangers. All personnel were mandated to participate in training programs designed to help them acquire or hone new abilities. Complete

operation guaranteeing a risk-free workplace setting.Arcadia Printing was founded with the goal of making the most efficient use of our current resources in order to provide unrivaled service at an affordable price. Advantages to the company include a low risk of being sued by employees. Manufacturing and running expenses. All processes and deliverables to clients are well documented. Arcadia has invested over 500 Euros in new and updated machinery (Khalil etal., 2021). Workers are aware of the company's standards and objectives, which are to dominate the market and outperform the competition, and the team has one of the most knowledgeable specialists in the sector.Arcadia Printers is committed to offering excellent customer service and printed products that stand out from the crowd at competitive prices. Our coloring tool helps us produce high-quality digital print items with eye-catching decorations and attention-grabbing distinctive touches. Our target is over 23% of the current market. Since most of our rivals are unaware of the cutting-edge technology and meticulous planning that go into creating our inks, we have a leg up on the market. We want to continue growing our services and gaining market share at the expense of our rivals. There is a great deal of potential growth and opportunity in the printing industry at the present moment, making it an ideal time to launch a startup. When a few of rivals have successfully cornered the market. To differentiate itself in today's market, our organization will deliver price-sensitive goods at high-value, while competitors may use digital printing and finishing equipment, or for unique effects, to charge exorbitant costs. Arcadia is committed to new ideas and digital advancements. Social entrepreneurship Arcadia Printers is driven by a commitment to both servicing clients and ensuring the company's long-term viability, as stated in the company's goal and vision. Social entrepreneurship is a growing trend in which businesses adopt tactics that have a positive impact on society, culture,

and the environment while being economically viable. It has a strong commitment to giving back to the local community and wider society. Arcadia views cultural ideals and objectives as a way to assist society, thus it encourages its members to work together online to learn about sustainability concerns and to raise money via crowd fundraising.In doing so, Arcadia is able to reach a larger number of individuals who may not be geographically nearby but who share its values and mission. It is committed to utilizing only sustainable, biodegradable materials. It has heavily relied on collaborative, environmentally sustainable, and crowd-sourced ideas and practices. It is committed to paying attention to the nitty-gritty in order to provide a sustainable green initiative and solutions. Arcadia is dedicated to giving each customer an exceptional, individualized experience. Arcadia is committed to designing, developing, and providing environmentally responsible products and services. Arcadia's highlighted items include of mailers, greeting cards, books and magazines, brochures, banners, flyers, door direct mailings, signs and banners, posters, packaging products, stationery products, and custom folders, mails, and publishing, custom organic T-shirts. The materials utilized are completely eco-friendly. Resource Planning Arcadia creates the tools, monies, and environments that people use in their daily lives. The organization places equal value on all of its activities. It inspires creative thinking at the counter, and we meticulously plan each work to ensure prompt completion and satisfied customers. Before beginning any endeavor, it is necessary to assess the current state of the project and the available resources. Make sure the budget and conditions are checked. Furthermore, I was not yet done with my preparations. Thetasks. Involve them in the discussion of the activity's intended outcome, estimated resources, and expert opinion before beginning the project to ensure that all prerequisites are satisfied. To achieve a certain objective, we do a "alternative analysis," which

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involves exploring all potential paths to that purpose.It enumerates all the possible software solutions and provides assistance in evaluating which one is the best.- Members of the Arcadia team also believe in collecting published estimating data utilized by a wide variety of businesses and industries (via the publication of books, journals, and magazines), and we also believe in analyzing this data to determine which solutions are the most resourceful and intelligent.Bottom- up estimation involves decomposing large jobs into smaller, more manageable chunks.It's a very precise method for assessing and carrying out estimates. 6 For optimal work efficiency and effectiveness, it is essential to conduct thorough, accurate assessments and estimations at every level.These methods are used to ensure that a project is completed in a timely and ethical manner. Members of the team do an empirical and reserves analysis, and we maintain abuffer time for ourselves to account for the unexpected dangers that may develop from time to time. Parametric estimating, three-point estimating, and analog estimating and monitoring are all methods it believes in (Burton et al., 2021).This is useful for figuring out how long each individual took and organizing data in a table. In three-point estimation, even the best-case scenario is accounted for. You get the worst-case scenario and the mean of the two. Business Resource Planning Arcadia relies on careful budgeting and funding through crowdfunding. Since 3D printing is such a trending issue right now and is growing popularity among consumers worldwide, we think it's a good idea to put money into the industry. Arcadia printers have decided to make an impact on the world, and with an investment of around $800 million, they can attract innovative strategies and skilled labor and expertise, allowing us to develop projects at a breakneck pace and see them through to successful completion.To finance their endeavor, the group plans to solicit private

investors via a crowdsourcing effort (Hughes et al., 2018). Since most 3D printers cost less than $100, Arcadia has opted to offer them exclusively via its website. Currently, 60% of all orders come from online stores. However, Arcadia will provide a discount below the going cost to encourage client participation and boost brand loyalty. It will provide excellent service and good value for the money, all while reserving some of its profits for future expansion.The business world is fraught with difficulty and the occasional surprise obstacle. It is committed to meeting our deadlines without fail.Arcadia's long-term objective is to change itself and bring projects and dreams to fruition by developing a worldwide network system, and to this end, it will ensure that the team has the required requirements and credentials to bring the projects and dreams to fruition. It will ensure that the adopted projects are workable and that price increases are reasonable. This will ensure that all projects meet their prize delivery deadlines and that all team campaigns are open and honest, fostering confidence among all parties involved. Legal safeguards for the concept Intellectual property systems are crucial and useful, protecting every new concept of entrepreneurship and turning it into company competitiveness. Systems like this incentivize R&D and business-industry tech collaboration (Chebbi et al., 2020C). Drivers are discouraged from passing off similar innovations as their own and copied designs and ideas are protected thanks to these procedures, which also facilitate the strategic exploitation of patents by companies like Arcadia.They serve a number of additional purposes as well, putting up roadblocks that make it difficult to steal successful business strategies and ideas. Copyright and industrial property are two types of intellectual property rights. When it comes to bringing a

company's innovations and ideas to life, intellectual property rights (IPR) acquisition and management are crucial. Analysis of the competition and expansion into new markets Any company looking to expand into uncharted territories should first conduct a thorough empirical analysis of the local environment, including the culture, customer value, competition, rivals in the market, consumer demand, consumer base, suppliers, and vendors. When establishing a business in a foreign nation, it's important to know the ins and outs of the legal system, including the procedures for filing lawsuits, paying taxes, and forming corporations. There are rigorous requirements that must be met before a new government agency may be established in several nations. Therefore, before beginning a project in uncharted territory, one must gather all of the necessary information.To improve Arcadia's external and internal performance, a simple SWOT analysis was out of the question. To ensure that all members of the team are working toward the same ends, it is useful to conduct a SWOT analysis and disseminate the results. It aids in overcoming monetary challenges and informs stakeholders of the company's direction. It provides an overarching perspective of the company's SWOT characteristics. It aids in the development of marketing skills by highlighting the brand's and company's prospective consumers and markets. The income, sales, and sales assist bridge the gap so that small offices may be opened in other countries to investigate collaboration opportunities to service the market.By laying the framework for future strategic initiatives, the organization gains an additional agent.The demand from the country's users must also be a major consideration. For instance, penetrating the Chinese, Indian, and Indonesian markets might provide positive results. Because of its large customer base and the growing demand for printers and 3D printing in

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various regions, Arcadiaformed has a huge market potential that may be exploited by astute analysts of the aspects listed in the key factors (Jahanshah et al., 2018).These aspects summarize and address concerns in the areas of society, the natural world, government, and the law. And by the same token, over-complicating a thorough framework to the point that a complete study of all needs is impossible before venturing into uncharted territories. Marketing Strategies of Arcadia Entrepreneurial entities like Arcadia have limited marketing options, but may reach their target audience via the use of social media and a high-quality lead magnet. If you use social media to spread the word about their marketing campaigns, you stand to gain a lot. To capture the user's interest and participation, it might provide instructional videos. Ads might be shown on the screen using SEO techniques.It may use all the tools at its disposal, such as the generation of informative, entertaining content, the monetization of advertising space, and the use of influencers to get the word out about the company's technology.The company might employ targeted marketing and a high-quality lead magnet to succeed. The company may make effective use of LinkedIn by detailing the hardships it overcame to found its business and the ways in which its development was enabled by the presence of like-minded intrapreneurs within its ranks. Businesses that grew steadily and steadily were able to develop affiliate programs to reach new audiences and email marketing strategies to reach certain demographics of consumers.What may be the most effective methods of advertising for Arcadia.Increasing its online visibility and advertising of its brand by means of these social media platforms.It may work with prominent figures in the social media world to spread word of its technologies.It may work along with popular YouTubers.It may also put money into SEO and website development to increase its internet traffic. As 60% of consumers spend money on printers.Based on our findings, voice

search optimization is a viable option.Arcadia must know its target market, understand their values and goals, and design high-value, low-cost printers in order to achieve their goals.It must learn what consumers find valuable in order to determine its own value proposition. The product's main selling point is that it helps the customer focus on a small set of achievable goals. It has to make the most of short-term strategies and Google AdSense buying strategies to increase sales and income.It should invest more heavily in its most successful and profitable technologies.Upselling, cross-selling, and the usage of other buying and promotional methods might be used to boost current performance and operations.A website and online presence might be established, providing customers with a point of contact, a route to submit inquiries, and the availability of a sales person round-the-clock.Blogging is a somewhat inefficient medium through which to inform customers and gain their confidence in a brand. Arcadia intends to employ these nifty little gadgets in its promotional efforts. Expected sales in 2022

Swot Analysis Strengths: High-Quality Digital Print goods Made Possible by State-of-the-Art Printing Technology Arcadia is proud to provide digital print goods made using state-of-the-art printing technology. They have a leg up on the competition because to their emphasis on cutting-edge innovation. Arcadia promotes a risk-free workplace by placing a premium on health and safety standards and offering training programs to its employees. This prevents harm to workers and lessens the possibility of expensive lawsuits. Arcadia's eco-friendly practices mirror the public's increasing interest in protecting the planet by using renewable and biodegradable resources. Their commitment to environmental sustainability is resonant with ethical shoppers. Professional Staff Arcadia has a staff of experts with extensive understanding of the printing business. Because of their knowledge and skill, they are able to provide high-quality goods and services to customers. Arcadia has a compelling value proposition since it provides low-priced, high-quality printing services. Having such a distinct selling point appeals to budget-conscious companies.

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Mailers, greeting cards, novels, brochures, banners, and more are just some of the many things available from Arcadia. This spread of products reduces dependency on any one kind. Weaknesses: Arcadia's dependence on digital channels may leave it susceptible to changes in online market dynamics or greater competition, despite the fact that online sales account for 60% of all orders. It looks that Arcadia's market presence is restricted to a single geographical area or nation. They are more vulnerable to regional economic volatility and their limited worldwide reach may slow their development. While Arcadia is lauded for its inventive spirit, the study fails to provide any concrete examples of its ground-breaking goods or technology, limiting the company's potential for market differentiation. Opportunities: Arcadia can increase its market share by penetrating new regions throughout the world. When a company expands into a new foreign market, it might reach a whole new set of consumers. The increasing demand for eco-friendly products is a great opportunity for Arcadia, given the company's emphasis on environmentally friendly materials.

Product Line Expansion: Arcadia may expand its product line to fulfill the needs of new markets and a wider customer base. New opportunities for development and innovation may be found via strategic alliances with other companies, particularly in the digital and technological spheres. Opportunities for Investment: With an estimated $800 million to be spent, there will be plenty of room for new facilities, cutting-edge equipment, and innovative R&D. Threats: Competition in the printing sector is fierce since there are so many established businesses in the field. Competitors providing comparable services and cutting-edge technology provide a challenge for Arcadia. Recessions and downturns in the economy may cause companies to cut down on spending on marketing, which might have a negative impact on Arcadia's bottom line. Rapid technological change brought forth by digital innovations may threaten established printing companies like Arcadia. The ability to adapt quickly to new digital developments is a key competitive advantage.

Production and delivery timetables may be impacted by global events like supply chain interruptions or material shortages, which in turn can have an effect on customer satisfaction. Environmental rules and printing industry standards are always evolving, which means Arcadia may need to make changes to its operations and incur more expenditures to be in compliance. Pestle analysis Political Factors: Businesses are affected by political variables such government policies, legislation, and stability. The following political considerations are important for Arcadia: Arcadia must follow rules for the preservation of natural resources and the protection of employees. Infractions may result in legal trouble and monetary penalties. Tariffs and other international trade rules may affect the price at which raw materials and finished goods can be imported and exported. Arcadia's supply chain and market access may be impacted by trade agreements and trade conflicts. Profitability for Arcadia might be impacted by a change in tax policy. The business could profit from tax breaks given for environmentally friendly or innovative activities.

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Economic Factors: The economic climate in which Arcadia works is influenced by a variety of variables. For example: Due to the fact that companies often cut down on marketing materials during recessions, Arcadia may be vulnerable to economic downturns. Demand for printing services is affected by consumers' discretionary money and level of confidence. The need for promotional products may increase as consumers spend more money. The cost of inputs and overseas sales are both susceptible to fluctuations in the value of currencies. Currency exchange concerns pose a threat to Arcadia's financial security. Social Factors: The demographics, beliefs, and lifestyle choices of the target audience are all reflected in social characteristics. What Arcadia ought to think about

The demand for sustainable and environmentally friendly goods has risen as environmental awareness has grown. Arcadia shares this trend in their dedication to utilizing biodegradable materials. Demand in the market might be affected by changes in population composition. Adapting product lines may be necessary as the population ages and as consumer preferences change. Understanding cultural preferences and trends is essential for developing effective advertising strategies. Arcadia has to adjust its offerings to suit local tastes. Technological Factors: The effects of technical change and progress are taken into account while considering technological aspects. The following elements are relevant to Arcadia: Rapid developments in digital printing technology may have an effect on the status quo of conventional printing techniques. To be competitive, Arcadia has to keep up with printing technology developments. Arcadia's online presence and e-commerce initiatives become more vital to reaching consumers as the popularity of online shopping and e-commerce platforms continues to rise.

Customers' personal information and other sensitive data must be handled with care in the digital era. Arcadia has to make investments in data security to safeguard client information and keep their confidence. Environmental Factors: The influence of ecological and sustainable considerations is taken into account by environmental variables. Arcadia's environmentally responsible policies coincide with these aspects: Arcadia's dedication to employing renewable, biodegradable materials gives the company an edge in a growing demand for eco-friendly goods. A sustainable mindset might give you a leg up on the competition. Minimizing waste and energy usage are examples of resource efficiency that may help bring down operating expenses and improve Arcadia's green standing. Legal Factors: What we call "laws" and "regulations" may have a significant impact on how a company operates. The following elements are relevant to Arcadia:

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Intellectual Property Laws: Companies that rely on innovation know how important it is to keep their ideas safe. Arcadia has to make sure that its novel technologies are safeguarded by patents and other legal measures. Compliance with labor rules, particularly those pertaining to health and safety on the job, is essential for maintaining a risk-free workplace and avoiding legal repercussions. Arcadia must follow environmental standards concerning the use of eco-friendly products and sustainable business operations. The company and its image might suffer if this doesn't happen. Conclusion In conclusion, the research of Arcadia, the SME in the printing sector, indicates a dynamic business environment driven by a multiplicity of variables. Arcadia's strengths lay in its unique printing technology, devotion to eco-friendly methods, and a competent personnel, all of which contribute to its competitive edge. However, it also confronts obstacles such as internet market dependency and the necessity for worldwide growth. On the external front, political and economic variables including regulatory compliance and economic cycles may effect the company's operations and profitability. Social considerations, such as increased environmental awareness and shifting demographics, give chances for Arcadia to customize its goods to evolving client demands. Moreover, technical changes and the growth of digital printing technologies demand Arcadia to stay at the forefront of innovation.

Environmental issues underline the relevance of Arcadia's sustainability activities, which correlate with the rising demand for eco-friendly goods. Legal issues underline the necessity of adherence to intellectual property laws, labor rules, and environmental norms. In negotiating this difficult situation, Arcadia must stay agile, consistently innovate, and contemplate expanding into new areas. By proactively addressing these internal and external challenges, Arcadia may position itself for ongoing development and success in the ever- evolving printing business. References 1. Audretsch, D.B., Belitski, M., Caiazza, R., and Lehmann, E.E. (2020). Knowledge management and entrepreneurship. International Entrepreneurship and Management Journal, 16(2), 373-385. 2. Burton, M.D., Fairlie, R.W., and Siegel, D. (2019). Introduction to a special issue on entrepreneurship and employment: Connecting labor market institutions, corporate demography, and human resource management practices. ILR Review, 72(5), 1050-1064. 3. Chebbi, H., Yahiaoui, D., Sellami, M., Papasolomou, I., and Melanthiou, Y. (2020). Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: a case study from France. Journal of Business Research, 119, 209-217. 4. Hughes, M., Filser, M., Harms, R., Kraus, S., Chang, M.L., and Cheng, C.F. (2018). Family firm configurations for high performance: The role of entrepreneurship and ambidexterity. British Journal of Management, 29(4), 595-612.

5. Jahanshahi, A.A., Nawaser, K., and Brem, A. (2018). Corporate entrepreneurship strategy: an analysis of top management teams in SMEs. Baltic Journal of Management. 6. Khalil, M.A., Khalil, M.K., and Khalil, R. (2021). Passive but defiant: The role of innovative capabilities in knowledge management and corporate entrepreneurship. Journal of Entrepreneurship in Emerging Economies.

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BM7019 Enterprenuer

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