HI6006 Final Assessment T2 2021

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Student Number: (enter on the line below) Student Name: (enter on the line below) HI6006 COMPETITIVE STRATEGY FINAL ASSESSMENT TRIMESTER 2, 2021 Assessment Weight: 50 total marks Instructions:  All questions must be answered by using the answer boxes provided in this paper.  Completed answers must be submitted to Blackboard by the published due date and time. Submission instructions are at the end of this paper. Purpose: This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit Description : There are 6 questions in the Final Assessment. Once the assignment available, you will have 24 hours to finish and submit it. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the HI6006 FINAL Assessment T2 2021

questions contained in the assignment, and include tutorial questions covered over Week 2 to Week 11 inclusive. It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing or citation) to all your answers. All references must be listed appropriately at the end of the report using Adapted Harvard referencing style . HI6006 FINAL Assessment T2 2021

Question 1 (7 marks) PepsiCo operates 45 plants, 490 distribution centers, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential markets for PepsiCo top global brands and everyday nutrient products. As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expand and grow the business. Discuss each of the four matrix models when formulating your competitive strategies. Answer this question in 400 words ANSWER: ** Answer box will enlarge as you type A strategical Technique, Ansoff matrix is been used through highest executives in addition to the panel connections towards plan plus produce little strategies designed for growth with addition to the compay. It is known as the merchandise or else the Trade Grid of development. The four strategies used are the progress of the business place, diffusion of bisiness, diversification, progress of the merchandise ( Madsen, 2017,p1(2) ). 1.Diversification: The strategy aids PepsiCo Firm at any time they start the novel supplies in novel trade place in addition to meant novel clients. This is the position inside the company could began novel supplies which may be or may not been connected for their existing clients. This is the perilous method, if this executes adequately, this will enormously upsurge income of the PepsiCo company. 2.Market expansion: PepsiCo company had to inspect in addition to analysis a variety of section of clients plus rivalries to analysing attitude, character, flavor, routines, fondness, living HI6006 FINAL Assessment T2 2021

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standard of the customers in favor of progress of marketplace. The company had to expand their comapny universal & domestically later examining environmental subdivision of the trades. The company had to identify their targeted customers in addition to support the consciousness of the brand in order to creating new clients. 3.Market penetration: The planing used from the firm to exploring growth of the brand. A standard is very difficullt state of the PepsiCo company as the organziation sells the existing materials in the subsisting supplies. There must be many systems in the PepsiCo company for incisiveing the trade place. Primary medium is exploring their actions plus manufacture that in exchange guide the firm in attaning new clients. The compnay require to increase plus design more above the channels of allocation in addition to shipping chains. The PepsiCo company require to start the competitive pricing that attract many customers. For penetrating inside the trade place, firm requires to attain many opponents, start novel goods or further features to the existing goods plus create relationship or else strategical association. 4. Product development: It refers as designing the novel materials in favor of facilitating identiical trade. The PepsiCo company require to deliberate extra over beginning of novel materials or varying extra facial appearances such as increasing extra flavours for existing materials. This could enhance many custmers for the materials that enhances their incomes in HI6006 FINAL Assessment T2 2021

addition to auctions. The company needed to make its focus more on the superiority of the merchandise at the time of creating it. Question 2 (7 marks) Four Seasons Hotels is a Toronto, Canada–based manager of luxury hotel properties. They have 92 properties located in many of the world’s most popular tourist destinations and business centers. Identify and discuss which international strategy and which mode of entry could be used by Four Seasons when entering foreign markets. Explain the logic behind Four Seasons international strategy. Answer this question in 400 words ANSWER: There are five global addition versions of the access for entering in foreign trades. a) licensing plus franchising: The company that requires for attaining in abroad trade market quickly during taking limited economy in addition to legitimate risk can consider agreements for licensing through extraneous organizations ( World Health Organization, 2018,p2(1) ). b) exporting: this is broadcasting in addition to the direct auction in domestically Manufactured merchandises inside rest nations. This is National & best known practice for introducing into extraneous organizations. c) acquisition: An acquisition is the agreement inside that the organziation earns powers that be over rest organzations through attaining their inventory, modifying the supplies for the self or else in personal organization case, transacts the proprietors the buying price. HI6006 FINAL Assessment T2 2021

d) partnership in addition to strategic coalitions: this contains the Contractual bonds between two or more companies identifying which incorporated parties must help in particular medium for few time for attaning the common Goal. The association must facilitate several intentns like the enhancing struggles of advertising, creating the allocate in marketplace in addition to sales, increasing the goods, reducing production in addition to distribution cost & dividing equipments. e) Foreign Direct Investment & subsidiaries: FDI contain a direct facility’s ownership inside targeted nation & therefore share of the funds connecting Technology, employees in addition to assets. It produces the larger amount of power to tackle in functions & ability of understanding effectively the clients & competitive environment & this requires larger commitment amount in addition to higher standard of the capitals. 4 seasons hotels that is world’s foremost luxurious hotel through a history enclosing four decades in addition to the portfolio that expanded universally. The global strategy that is used through the hotel is franchising plus licensing to reaching foreign tade places. 4 seasons transform into worldwide leader through the acquisition of alternate universal hotels. They prefer this version for increasing globally to the frequent progress, enhanced alertness related to the brand, reduced risk of development, upsurged funding & gains, less assets venture. A licensing essentially HI6006 FINAL Assessment T2 2021

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allow the company in aiming nation for utilizng the licensor’s belongings. The franchisee is answerable to whole functions yet permits to perform matching to model exists in trade established from franchiser. The franchiser characteristically provides advertising, novel merchandise support as well as the training. This is ordinary type of universal extension to the companies that work matching with the model of the franchise, containing hotel branches, restaurants and many more. 4 Season Hotel confirms the contrat through the Carlson hospitality to evoving plus exploring the Regent brand internationally through setting up the adminsiatrtion contract in addition to franchising connections. Question 3 (7 marks) From humble beginnings in Gates’s family garage, Microsoft has grown to exceed $77.85 billion of revenue in 2013. It offers a product line extending from gaming and internet services to mobile devices . It is continuously diversifing its product line yet again through an aggressive acquisition strategy. Discuss how Microsoft can effectively manage the integration challenges when implementing the acquisition strategies? Answer this question in 400 words ANSWER: The acquisition stategies are regarded as the inclusive, integrated design created as the component of an acquisition creating functions & explains a trade, technological in addition to supports the technologies in maintaining the risk of program as well as attaining the motives of program. In sequence of this the organziation purchase a regulting interest in rest corporation through the purpose of designing the achieved organziation the subsidiary company in their portfolio. Microsoft from the strategy enhances the control of trade, supports in conquering the difficulties of entrance, cost of novel materials growth in addition to upsurge pace for the trade, HI6006 FINAL Assessment T2 2021

upsurged diversification in addition to reshape a trade aggressive requirement. The issue through this strategy contained complexities in addition, unsuitable assessment of target, enormous or unanticipated debt, incapability of attaining Synergy plus extensional diversification. An integration challenges that the Microsoft meet contains forming of a two non identical corporate surrounding, connection of different monetary plus a domination method, conducting efficient procesing bonding, whenever the manners of Management distincts, rectifying issues of the situations of recently obtained inclusive of company & loss of key personnel dwindling plus reducing their worth. For rectify the challenges, due industry that contain computation of expected company inside that the identification of inequalities in surrounding between companies & contemplate functionalities which will be important for integrating two workforces, preciseness of economic place, suggestion of tax will be contained. Through attaining synergy that contain an economy communicatin, operational contact plus trade interaction. The economic interaction occours whenever the resources are most worth whenever used in combination through one other as compared to whenever they are used individually. Functional communication designed from the success derived through degree of finances through combining the assets inside a compound corporation. Market communication conducted from the demand of economy. The collecting of important post-union mixture details in evolving, evaluating present stage of data technology afore M & A combination of data skill methodology & through integrating teams of data Technology teams quickly, no disturbances or else stragglers. An acquisition targets on the upsurging impact of trade, for rectifying entry’s barriers that contan causes associated through trade market. Question 4 (7 marks) Whirlpool Corporation has 59 manufacturing and technology centers around the world and sales in some 170 countries. Senior management has a vision of Whirlpool appliances in “Every Home . . . Everywhere with Pride, Passion, and Performance.” Discuss Whirlpool’s two reasons why they have formulated a diversification strategy. Analyse Whirlpool’s products and apply the BCG matrix . Answer this question in 400 words ANSWER: The reasons behind the formulation of whirlpool’s diversification strategy are as mentioned below -: HI6006 FINAL Assessment T2 2021

The company has lost their market share with another company Haier in recent times whereas because of this their high costing strategy, fund conscious clients are moved for the cheaper & rest reasonable industrialists. Thus for conducting the strategy planning & executing the long time goals, the company desperately requires to fund on the latest diversification strategy program therefore providing high liberty for spending & the audit later 1 st & 2 nd stage of the marketing stategy. The second reason is to involve latest products or facilities which are significantly distinct through the company’s existing products. It can happen only when Whirlpool diversifies into the area which is entirely non identical for the recent line of trade. Thus in sequence of this the company presently provides licensing on the approval for such products. Horizontal related diversification is the kind of strategy refers as at the time when the Whirlpool company adds their products which aare not related for their present offerings. The company has purchased the Kitchen Ad in the year 1986, that developed stand mixers, between rest products. It was not something the company is friendly through yet utilizing the celebrity chef fame, advertised the Kitchen Aid on large scale & markedly enhanced their client base. HI6006 FINAL Assessment T2 2021

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SWOT Analysis of Whirlpool Strengths Weakness Dynamic Brand Reputation Reeboot revenue development in the regions of Latin America Enhancing the cash flow through process less margin Declining personal label trades for the Sears Opportunities Threats Acquirement of the Maytag Developing Asian trade places Enhancing Raw Material Price Powerful competition Latest EU orders Strength Excellent product portfolio The whirlpool is among the biggest industries of the house hold appliances and the client electronics. The company has washing machines, Fridge, AC, & several distinct products inside the portfolio. Their product portfolio is very effective. Huge Revene The company is having the large revenue of around 21 billion dollars annually in the year 2017. Weakness The main weakness comoany experiences is there exists the stagnancy on the net revenue creaed. Thus the previous years company has grown & dropped yet this has continued upon or almost 21 billion dollars revenue. This mention that an organization is not developing & is leaving trade share for rest competitors. Opportunity The company is well known importantly as the huge appliance & domestic appliances. Yet there are a lot of small appliances that are not available inside the portfolio of the product. It is HI6006 FINAL Assessment T2 2021

something that the LG has completed & that the company may work to explore their targeted client depended & for facilitate many products through their self brands. Threats The main issue to whirpool refers as the strong competition on their sector. Consequently, rest companies are taking away trade share & company’s revenue is attaining stagnancy. A competition is not moving for drop in the period of time. Therefore the whilrlpool requires to appear on the extensional avenues for creating the revenue & for attaining the gain. BCG BCG refers as the Boston Consultancy Group matrix is designed importantly for increasing themulti divisional company’s sruggle fr formulating the strategies in purpose to detect the trade share status & the company’s growth rate. The BCG matrix was desgned through Boston Consultancy Firm( Popkova, 2017, p2(3) ). Question 5 (11 marks) Kraft Foods, the 90-year-old darling of the con sumer packaged-goods industry, moved to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld. She was brought in to turn around the company’s performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur. Discuss in detail the characteristics of a successful entrepreneur and indicate how CEO and entrepreneur Irene Rosenfeld demonstrates each characteristic. Note it is these characteristics which earned her the title of one of the 100 most powerful women in the world by Forbes. Answer this question in 750 words ANSWER: Irene Rosenfield has decribed the characteristics of the successful entrepreneur in detail, the highlights of this subject is mentioned below -: On Diversty in the Workplace She mentioned that Kraft Foods industry is the imparitve and critical for allowing to the development & thus the basic that she has attempted manager’s bonuses for diversity motives i HI6006 FINAL Assessment T2 2021

the entire organization. She trusts in the energy of the diversity, the chance for carrying browad ranging view & face for the table. Presently, around 4 members of the panel are female, the reasonably large variety while around fifty of the Fortune’s fice hundred have 0. On failure Utilizing the experience, drawbacks & analyse this to expiry. This is the opportunity to seek & understand. On Women & Monitoring Rosenfeld motivates female to regulate others yet does nottrust on the formal regulating policy on the organization. She thinks this is essential that the senior administarion ensures that there exists smart females every ways down the pipeline & there exists the succession plans in palce for the females to acheive high standards. The theory should be who is capable enough for the service yet achnowledging the candidates can arrive through anywhere. In around 4 years, Rosenfeld has cedited through restructuring the organization, presenting this for the advance world of the interrantional trading through decentralizing & exploring brands. To around half of the time, she concentrated upon creating the on-again, off again hostile takeover of Cadbury, the United Kingdom chocolate giant. Highly Motivated Thus to tell that the highly motivated entrepreneur can be wanting to exert the significant stanadard of the struggle, to the particular spell of the time on the way to the significant motive. The motivation is considered as the internal stage which empowers the activities & regulates or channels behaviour in the direction of the motive. Willing to take the responsibility for the projects As the enterprenuer, this is the responsibility for identifying the effective employees to the trade. The enterprenuer is answerable for creating te trade group. You may notsay that the opponents are culpable die to the failure in the business. Good social skills HI6006 FINAL Assessment T2 2021

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Consisting teh solid set of the communal talents enables oneto interact, relate & associate through rest individuals. It is important to conducting friendships & navigating the manner from life through the effective amount of the satisfaction. Alert to opportunities The Entrepreneurial opportunity alertness is elaborated as te antenna such as the capability to detect the trade opportunities over watched through rest of the people. Able to deal with uncertainty Able to deal with uncertainty in entrepreneurship means that te major issue through the uncertainity is that one easily may not aware what to wish. The only medium of tackling or managing through this is to having others distribute this pressure. For illustration, through allowing teh clients prepay, one may neglect the liquid flow issues & attain the best idea for the requirement ofthe merchandise. Entrepreneurial mind-set Entrepreneurial mind-set in entrepreneurship is the medium of viewing that allows one to rectify the issues, be crucial & attain the responsibility to the rectifications. This is the consistent require to enrich the talents, seek to the drawbacks, & take the nonstop action upon the views. Emotional about the value and importance of their ideas Emotions can trigger the function for creating the medium forward in the travel. Since emotions dynamically persuade capitalist decision making, one need be aware of this & practice this awareness to create the positive results. Entrepreneurialmind-set in enterprenuer The Entrepreneurial mind-set in enterprenuer is the set of the talents whch allow the individuals to detect & create the most of the opportunities, overcome & seek through setbacks, & succeed on the amount of settings. Optimistic in entrepreneurship The optimism refers as the positive productivity while inventing the creative rectification. The research has also detected that the optimism enriches the creativity & innovation, due to which HI6006 FINAL Assessment T2 2021

the entrepreneurs invent the latest outcomes while move their concentrtain through negative functions of the situation for utmost positive causes. Good social skills entrepreneurship The entrepreneurship’s social talents specific competancies which support them to communicate efficiently through others can also perform the role in their achievement. The high standard of the social asset, designed upon the favourable image, relevant preceding experience, & regulate private contacts usually. Passionate in entrepreneurship The passion refers as the fuel which the entrepreneurs require to keep moving. The research displays the passion states the main predictor ofthe enterprenuer’s originality, diligence, & undertaking the efficiency. In rest terms, the highly passionate the entrepreneur, the more likely they are close to the achievement ( Roberson , 2019,p1(2) ). Question 6 (11 marks) W.L. Gore & Associates is best known for GORE-TEX brand. The brand is known for their commitment to supporting the passions that keep people moving since 1976. Using RBV (Resource Based View) model, identify both tangible and intangible resources of Gore & Associates. Apply the P.R.O.F.I.T. model and explain qualities among the identified resources and capabilities creates a sustainable competitive advantage which is considered valuable, rare, inimitable and non-subsitutable? Answer this question in 750 words ANSWER: The RBV is utilized for identifying the strategic assets, the company need to attain their desired motive & sustainable trade benefit. The tangible in addition to the intangible assets of Gore & associate. Tangible assets are substantial things Land, creating, equipment, capital & appliance. The physical assets may simply be carried out on the trade so they present small benefit for the organizations in long run. The intangible resources refer as something else which has no actual presence yet one may even be acquired through the benad. Name, image, brand etc. The intangible resources normally hold inside the organization & are the key cause of the reliable competitive benefit. HI6006 FINAL Assessment T2 2021

As per the RBV, the resources maybe widely described for containing the assets, the professional mechanisms. the company attributes, data or information monitored through the company that may be utilized to conceive of & execute the strategies. The illustrations ofthe resources are brand names, technical capabilities, effective mechanisms, between rests. The remaining authors are having categorized distinct resources as the tangible as well as the intangible. At the time of determining resources, many authors have grouped important kinds of the resources which can allow thecompanies to imagine & execute the value designing trade startegies. The intangible in addition to tangible assets create maintainability from side to side various systems. The two beliefs which are not being managable are as mentioned. The Heterogenous that contain capabikities, abikities in addition to rest causes that possessed through company which changes through the company to another company. If the corporation can perform, rest can simply obey in addition to no competitive advantage must be attained. This is the scenario for perfect competition plus in real world, the trade region is remote away through being perfectly competitive. Therefore, Resource Based View presumes which companies must attain the competitive adavantages from using the several resource’s pacakages. Immobile assets that are not telecommunication & can shifted through company to company as a minimum in smaller Run. Thus due to the immobility, companies must not copy the rivalries sources & execute the similar. Technologies, Intangible causes like equity of company, associate, intellectual possessions are characteristically immobile. The RBV manages through competitive trade surrounding experienced from companies yet take the inside-out loom i.e. this begins through analysis of company’s internal surrounding. As this the RBV is usually regarded like the exchange to Porter’s 5 force model. A RBV emphasize inner resources & abilties of company for regulating strategy to attain sustainable competitive benefits in Indian Management Research Journal, Volume. 1, Number 2, May to August 2009 a trade place. Internal resources & abilities examine the strategic selections created through companies whereas competing in their exterior trade surrounding. Organization’s capabilities also enable few companies to create value in client value chain, evolve recent merchandises or explore in recent marketplace place. While the company’s efficineces are regarded as supreme in a formation of competitive benefits, this can concentrate upon redesign relevant to the value chain functionalities. It is essential as thsi offers opportunity to recognize the abilties inside value chain functionalities that offer this through competitive beenfits. The RBV regulates on the resources & efficiencies which reside inside the companies in purpose to evolve sustainable competitive benefits. Resources can be regarded like the inputs which allow the companies to bring out the HI6006 FINAL Assessment T2 2021

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functionalities. As per the RBV, not each of the caipitals of company can be strategic resources & therefore sources of competitive benefit. Competitive benefit happens only while there exists the condition of assest heterogeneity (distinct resources around companies) & resource immobility (an inability of rival companies to create the resources through rest organizations). If a capital is not accurately mobile (i.e., a supply is not complimentary to shift among the companies, or if the firm unless the capital experiences the considerable price pressure in rising, attaining or by means of this, that the companies already utiizing this does not), now the supply is likely for being the basis of sustained competitive benefit. If the resource is reproduces or alternates then such benefits earned can be short survived. In brief, many mobile the supply is, a low sustained the benefit gained through which resource can be. In the present duration of quick varying international world, if the firm is capable to vary swiftly & be high alert to modifications on the trade market, now they are highly likely to earn & maintain competitive benefit ( Assensoh et al, 2019,p3(4) ). END OF TUTORIAL ASSIGNMENT Submission instructions:  Save submission with your STUDENT ID NUMBER and UNIT CODE e.g. EMV54897 HI6006  Submission must be in MICROSOFT WORD FORMAT ONLY  Upload your submission to the appropriate link on Blackboard  Only one submission is accepted . Please ensure your submission is the correct document.  All submissions are automatically passed through SafeAssign to assess academic integrity. Please read this information and ensure you have followed all instructions before you submit your assignment Reference requirement Assessment Design – Adapted Harvard Referencing Holmes will be implementing as a pilot program a revised Harvard approach to referencing. The following guidelines apply: HI6006 FINAL Assessment T2 2021

1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers. 2. The Reference list should be located on a separate page at the end of the essay and titled: References . 3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname . In addition, it MUST include a hyperlink to the full text of the cited reference source. For example; Hawking, P., McCarthy, B., and Stein, A. (2004), Second Wave ERP Education, Journal of Information Systems Education , Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf 4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found. For example; “The company decided to implement a enterprise wide data warehouse business intelligence strategies (Hawking et al, 2004, p3(4)).” Non Adherence to Referencing Guidelines Where students do not follow the above guidelines: HI6006 FINAL Assessment T2 2021

1. Students who submit assignments which do not comply with the guidelines will be assigned a 10% penalty and asked to resubmit their assignments. 2. Late penalties will apply, as per the Student Handbook each day, after the student/s have been notified of the resubmission requirements. 3. Students who comply with guidelines and the citations are “fake” will be reported for academic misconduct. Academic Integrity Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents their original words or ideas. If any words or ideas used in a class posting or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number. In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues. All assessments will be automatically submitted to Safe-Assign to assess their originality. HI6006 FINAL Assessment T2 2021

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Further Information: For further information and additional learning resources, students should refer to their Discussion Board for the unit. References Madsen, D, O, (2017), Not dead yet: the rise, fall and persistence of the BCG Matrix, Problems and Perspectives in Management , 15 (1), 19-34, https://www.ceeol.com/search/article-detail?id=620077 World Health Organization, (2018), Progress report on access to hepatitis C treatment: focus on overcoming barriers in low-and middle-income countries (No, WHO/CDS/HIV/18.4), World Health Organization, https://apps.who.int/iris/bitstream/handle/10665/260445/WHO-CDS-HIV?sequence=1 Matarazzo, M, Penco, L, Profumo, G., & Quaglia, R, (2021), Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective, Journal of Business Research , 123 , 642-656, https://www.sciencedirect.com/science/article/abs/pii/S0148296320306871 Popkova, E , (2017), Use of methodology of “underdevelopment whirlpools” with analysis of problems and perspectives of economic growth in Asian countries, Journal of entrepreneurship in emerging economies , https://www.emerald.com/insight/content/doi/10.1108/JEEE-07-2016-0027/full/html Roberson, Q, M, (2019), Diversity in the workplace: A review, synthesis, and future research agenda, Annual Review of Organizational Psychology and Organizational Behavior , 6 , 69-88, HI6006 FINAL Assessment T2 2021

https://www.annualreviews.org/doi/abs/10.1146/annurev-orgpsych-012218-015243 Assensoh-Kodua, A, (2019), The resource-based view: a tool of key competency for competitive advantage, Problems and Perspectives in Management , 17 (3), 143, https://www.researchgate.net/profile/Akwesi-Assensoh- Kodua/publication/335080997_The_resource- based_view_a_tool_of_key_competency_for_competitive_advantage/links/5d4ea3a24585153e59 4a013a/The-resource-based-view-a-tool-of-key-competency-for-competitive-advantage.pdf HI6006 FINAL Assessment T2 2021

HI6006 Final Assessment T2 2021

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