TEMPLATE TASK - 450 words (JC)

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Indira Gandhi National Open University Dubai *

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4006

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Business

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Nov 24, 2024

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docx

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Product — Coffee, Company — Tim Hortons Country chosen for expansion — India 1. Business Overview ● Canadian multinational fast-food restaurant chain Tim Hortons is well-known for its coffee and donuts. ● TH intends to enter the Indian market by providing Indian consumers with its renowned coffee and other food items. ● With a 7% annual growth rate, the Indian coffee market is predicted to be worth over $1.5 billion. ● Existing international coffee chains like Starbucks and Dunkin' Donuts will compete with Tim Hortons. local competitors like CCD and Barista. 2. Business description ● There are many different food and drink options available at Tim Hortons, including coffee, doughnuts, sandwiches, and pastries. ● The TH brand is well-known in Canada and has grown to include the United States, the United Kingdom, and China. ● Within the upcoming year, Tim Hortons plans to open its first location in India. ● To facilitate its entry into the Indian market, TH will collaborate with a regional franchisee. 3. Mission, vision, values ● Mission: To serve great-tasting, quality food and beverages in a friendly and welcoming environment. ● Vision: To become the most loved and respected coffee chain in India by offering exceptional service and high-quality products. ● Values: Tim Hortons values teamwork, respect, honesty, and a commitment to excellence. 4. Industry overview and trends ● The Indian coffee market has been growing steadily, with increasing demand for specialty coffee and a growing cafe culture. ● The COVID-19 pandemic has caused a shift towards home-based coffee consumption, but the market is expected to recover in the coming years. ● The Indian government has implemented regulations to promote the coffee industry,

including providing financial incentives to coffee growers and establishing coffee processing units. 5. Technological trends ● With the adoption of mobile ordering and payment systems, digital menu boards, and customer loyalty programmes, technology is becoming more and more prevalent in the coffee industry. ● Tim Hortons intends to use technology, such as mobile ordering and contactless payment options, to improve the customer experience. 6. Government regulations ● The Indian government has implemented various regulations to ensure food safety and hygiene, including the Food Safety and Standards Act. ● Tim Hortons will need to comply with these regulations, as well as obtain the necessary licenses and permits to operate in India. 7. The market 7.1 Overview of market trends ● Instant coffee currently dominates the Indian coffee market. However, specialty coffee is becoming more and more popular. ● With more cafes opening in urban areas, the younger population is fueling the growth of the cafe culture. ● The F&B industry has been impacted by the COVID-19 pandemic, but there is a chance for recovery in the upcoming years. 7.2 Target market ● Tim Hortons' target market in India includes young adults and professionals. TH will also target families and students. ● People value quality coffee and food in a comfortable and welcoming environment. ● Yes, change in purchasing behavior 7.3 Products and services ● Tim Hortons will offer its signature coffee, as well as other beverages and food items, including doughnuts, sandwiches, and pastries. ● Tim Hortons' primary product is coffee, which is expected to drive most of the revenue. Their products align with the growing trend of coffee consumption in India. ● TH will also introduce new menu items that cater to the Indian palate, such as masala chai and samosas.

8. The competition 8.1 Competitors and types of Competition ● Tim Hortons will face competition from international coffee chains such as Starbucks and Dunkin' Donuts, as well as local players such as Cafe Coffee Day and Barista. ● The competition is in the form of direct competition as they offer similar products and services. ● There is also indirect competition from other food and beverage options available in the market. 8.2 Competitors’ strengths and weaknesses: ● Vulnerabilities of competitors ● Competitors’ successes 8.3 Competitive Advantage and differentiator : ● Tim Hortons’ unique solution ● Differentiation factors ● Unique distribution channels ● Competitive payment terms:

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