BSBINM601

BSBINM601 - Manage knowledge and information Assessment Task 2 – Project Project A Managing knowledge and information at BizOps Enterprises 1) Use the information action plan template to develop an action plan for collecting data from staff and customers for the rebranding exercise by: - Clarifying the objectives and steps to take The objectives; - Design survey for customer and staff about branding and marketing - Identify the survey collect data method - Identify communication the outcome with staff The step taken; - Set goals and objective of the outcome - Consult with stakeholder to design survey - Do the market research and competitor research - Do the journal research about the survey - Conduct the survey - Collect the data - Analyse the data - Present the data - Determining the information you require Customer survey; about BizOps organization - Company awareness: How did you find out about BizOps? - Brand awareness: Do you recognize the BizOps logo? - Customer perception: What do you think of our products and services? - Customer perception: Do you know who our competitors are? - Promotional reach: Do you receive our newsletter? - Promotional awareness: Are you aware of BizOps promotional activities? - How would you like to be informed about BizOps activites? Staff survey; The perception of the BizOps organisation - Logo recognition - Do you recognize the BizOps logo? - What do you think of the logo? - Do you think the logo symbolize what BizOps is? - Would you like to see the logo change? - BizOps activities - Do you aware of the promotional activities that BizOps carries out? - What is the most effective promotional activity? - What is the least effective promotion activity?

- Opinion on number of marketing activities? - Opinion on frequency of marketing activities? - List promotional activities you would like to see BizOps undertake. Be as innovative as you can - Identifying the sources of the information, including research conducted via the internet, journals, articles on branding and marketing The source of information will be from internet, journals and articles on branding and marketing as it is all relevant to the survey, for example, internet have the example of the survey and the article show the knowledge about branding and marketing - Clarifying the methods used to collect the data The method will use to collect the data is focus group as our customer and our employee of BizOps so that we will use website to be the channel for putting the survey and customer feel free to do the survey and the data will record automatically. - Describing what steps to take to test the data collection methods and results for sufficiency, validity and reliability. - Test the questionnaire on the website - Test the data record - Check if the information update - Check if the information correctly 2) Access the collected staff data and collected customer data. This data was collected by a series of surveys seeking opinions on branding and marketing issues. Analyze the data and prepare a report that outlines: - The original objective Identify branding and marketing awareness from customer and staff Identify rebranding and marketing of BizOps enterprise - How you reviewed and analyzed the data to identify any trends or emerging patterns and the cause and effect of people’s perceptions of BizOps’s branding I would review from the outcome of the survey such as question asked staff that what do you think of the logo and we alayse from what are the most people think and concern with that result - The range of methods selected for presenting the findings in a report 50 customer survey on the website A = 15 staff who have been at BizOps Enterprises 10+ years (15 returned the survey) B = 20 staff who have been at BizOps Enterprises 5-10 years (18 returned the survey) C = 35 staff who have been at BizOps Enterprises 3-5 years (29 returned the survey) D = 25 staff who have been at BizOps Enterprises for less than 3 years (18 returned the survey)