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Marketing Strategy Proposal Completed by: Monika Verma Reem Alzouri & Rohit Peter

Introduction to the organization: The Radisson Noida Sector 55 is an exquisite hotel situated in Noida, India's Sector 55. It is an extension of the international group of hotels, Radisson Hotels & Resorts, which has more than 1,000 locations throughout more than 110 nations. The hotel is well situated less than a km from Sector 62, and it is close to shopping destinations like Gardens Galleria and DLF Mall of India as well as events conducted at the India Expo Centre and Mart. Major hospitals including Fortis, Metro, Kailash, Cloud Nine, and Max are also nearby. The hotel has been rated to be superior by customers and has a 4.5-star rating on TripAdvisor. Among the best hotels in Noida, it is considered as well. Radisson Noida Sector 55 intends to provide the following amenities to its guests:  Superior hospitality and service  Prestige and comfortable accommodations  A large selection of facilities and services  An ideal location near commercial and recreational areas The mission of the hotel is to:  Become Noida's most renowned hotel.  Ensure a wonderful visitor experience.  Beyond what visitors expected  Have a positive impact on the community. The vision of Radisson Noida Sector 55 is to be:  A luxurious hotel renowned for its exceptional quality  A place where guests could unwind, have fun and relax.  A hotel dedicated to social responsibility and sustainability. The following are the commitments of Radisson Noida Sector 55:  providing locals with job opportunities  Supporting local businesses.  protecting the environment  Contribution to the community Situational Analysis:

SWOT analysis: Strengths:  A well-established worldwide brand  Excellent Noida location  Luxurious and comfortable accommodations  Many facilities and services are available.  Exceptional hospitality and service  Greatly considered by visitors Weakness:  Expensive pricing range  A limited number of rooms  Dependency on business travel  More susceptible to changes in the economy Opportunities:  An increase in India's desire for upscale hotels  Noida is becoming a more and more popular place for both business and leisure.  Expansion into new markets, such as weddings and MICE Treads:  Increased rivalry among Noida's upscale hotels  Worldwide events and economic uncertainties  Shifting preferences of customers Customer/ Target Market Analysis: The target market for Radisson Noida Sector 55 is composed of: Business Travelers: The Radisson Noida Sector 55 is perfectly situated for business travelers, offering quick access to the India Expo Centre and Mart, Sector 62, and other important commercial areas. Along with these business amenities, the hotel has conference areas, meeting rooms, and a business center. Leisure Travelers: The hotel is a popular pick for leisure travelers as well because of its luxurious accommodation, comprehensive amenities, and convenient location near eateries, retail centers, and tourist destinations. MICE Groups: Radisson Noida Sector 55 is an established choice for meetings, events, and conferences due to its spacious banquet hall, meeting spaces, and outdoor area. A specialized MICE staff at the hotel is also available to assist with event preparation and execution. Wedding Parties: Because of its spacious banquet hall, outside area, and food options, the hotel is also a popular choice for wedding celebrations. Additionally, the hotel helps with wedding preparation and execution through its specialized wedding staff. External Factors:

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Several external issues might impact the operations of Radisson Noida Sector 55. Political, economic, social, technical, and environmental (PESTE) aspects can be used to broadly classify these elements. Political Factors: Political factors that may have an impact on Radisson Noida Sector 55 include labor regulations, taxation, and tourism-related rules and regulations. For example, adjustments to government tourism policy may have an impact on the number of travelers to India, which may have an impact on the occupancy rate of the hotel. Economic Factors: The global economy, interest rates, and inflation are some of the economic variables that might have an impact on Radisson Noida Sector 55. For instance, a decline in business travel may result from a downturn in the world economy, which might have an impact on hotel revenues. Social Factors: The Radisson Noida Sector 55 may be impacted by social factors such as changes in lifestyle, demography, and consumer trends. For instance, an increasing bias towards low-cost travel may provide challenges for the hotel, while an expanding demand for luxury travel may be helpful. Technological Factors: Radisson Noida Sector 55 may be impacted by technological factors such as social media, mobile devices, and online booking. For instance, customers may now more easily compare costs and book rooms due to the growing popularity of online travel booking, which may put pressure on the hotel to maintain competitive pricing. Environmental Factors: Natural disasters, environmental laws, and climate change are some of the environmental variables that might have an impact on Radisson Noida Sector 55. For example, the more extreme weather events caused by climate change could damage hotel property or disrupt operations as usual. Internal Factors: Brand Reputation: The well-established popularity of Radisson Hotels & Resorts helps Radisson Noida Sector 55. This could help attract visitors who are aware of and confident in the Radisson brand. Location: The hotel is conveniently located in a handy area near both business and recreational areas. Both leisure and business travelers may be attracted to this. Accommodations: The hotel's rooms and suites are large and well-furnished. This could attract tourists who are searching for luxurious accommodation.

Amenities & Services: A spa, a gym, an outdoor pool, and many dining options are just a few of the hotel's many features and services. This could bring in guests who want a full-service hotel experience. Service & Hospitality: The hotel is well known for its hospitable atmosphere and first-rate service. This may encourage guests to stay again and refer other people to the hotel. Number of Rooms: Due to the limited room count, the hotel could find it challenging to host big parties. This may make it more difficult for the hotel to maximize profits. Reliance on Business travel: Because of its dependence on business travel, the hotel is subject to downturns in the economy. This may increase the fluctuation of the hotel's earnings stream. PESTE Analysis: FACTOR DESCRIPTION IMPACT Political Government regulations on labor laws, taxes, and tourism Can have an impact on both the number of visitors to India and the occupancy rate of the hotel. Economic Interest rates, inflation, and the global economy Can have an impact on hotel revenue and corporate travel. Social Consumer behavior, demography, and way of life shifts Can impact the need for both economical and premium travel. Technological Online travel booking, mobile technology, and social media May force the hotel to maintain the reasonable rates it charges. Environmental Disasters from nature, climate change, and environmental regulations May lead to property damage or hinder hotel operations. Competitor Analysis: Other upscale hotels in Noida provide strong competition for Radisson Noida Sector 55. Among its primary competitors are: Radisson Blu MBD Hotel Noida: In Sector 18 in Noida, this five-star hotel has a spa, a gym, and an outdoor pool, among many other facilities and services. The Crown Plaza Noida : This five-star hotel is situated in Noida's Sector 62 and has several features and services, such as an outdoor pool, a gym, and a spa. The Hyatt Regency Noida: This 5-star hotel is in Sector 62 of Noida and offers a variety of amenities and services, including a spa, a gym, and an outdoor pool.

With a solid reputation for offering top-notch rooms and services, these hotels are all well- established. Additionally, they provide an identical range of facilities and services to Radisson Noida Sector 55. Competitive Advantages & Disadvantage: The Radisson Noida Sector 55 differentiates itself from its competitors by having distinct characteristics. Furthermore, it must get beyond a few competitive disadvantages. Among them are: Competitive Advantages: Competitive Disadvantage: Strong brand reputation: In the hotel sector, Radisson is a well-known and esteemed brand. Excellent location: The hotel is situated in a handy area near both commercial and recreational areas. Luxurious and comfortable accommodation: The hotel has rooms and suites that are spacious and well-furnished. Several amenities and services: The hotel has many facilities and services, such as a spa, a fitness center, an outdoor pool, and several dining options. Exceptional warmth and service: The hotel has an outstanding track record for providing exceptional hospitality and service. High cost: Some travelers may find the hotel to be unaffordable due to its high cost. Restricted number of rooms: It could be challenging to accommodate big parties at this hotel due to its low room capacity. Dependency on business travel: Due to its heavy reliance on business travel, the hotel is subject to downturns in the economy.

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