5.2a SWOT Anslysis

Opportunities Threats Competitors’ vulnerabilities? No other competitors allow for strong committed relationships with their clients like we do at l&m. Competitors have been in the business longer so they may have more costumers than our up and coming company Political or legislative effects? Our environmental regulations can promote sustainable development and improve the long-term value of real estate investments. High property taxes or unfavorable tax policies can erode property values and affect the affordability of real estate. Industry trends? Just like the trends in the industry we will use virtual reality tours to enhance customers experience. keeping up with the trends in the industry is important so we don't fall behind. Environmental effects? We will embrace green building practices and sustainable development to create eco-friendly properties that attract environmentally conscious tenants and buyers. Natural disasters can affect real estate which means losing property for our business. Seasonality, weather effects? Our services will be used year round. Because Michigan has bad winters less people will be purchasing real estate during this season. Technology development and innovation? Technology is very important to our team and a constant effort for innovation is important. Speed is important so l&M must be faster than our competitors. New markets, vertical, horizontal? Horizontal market to reach as many customers as we can in the most optimal way. Some competitors may do a better job of reaching new markets. Changes in sociocultural environment? Our team will work to stay involved in changes in the sociocultural environment. We need to stay on top of these changes because many competitors may be faster to adapt. Partnerships, agencies, distribution? L&M sees value in collaboration and will look into working with other companies to put our name out there. It may be hard to find companies to collaborate with as a real estate company.