Template 3
Qualification details:
BBS50620 - Diploma in Marketing and Communication
SBTA course
reference:
MCD-20_6.2_
Write persuasive copy
Units of competency:
BSBMKG55 - Write persuasive copy
Student’s ID:
student ID
Assessor’s name:
assessor name
Template 3: Develop persuasive content according to the creative brief
Develop persuasive content according to the creative brief.
Conduct online research and determine two (2) designs that you can use to prepare the
website ad copy.
Describe the business Shoe Universe has spent its whole history concentrating on creating
comfortable, light-weight shoes. The business seeks to advance the renowned comfort of
Shoe Universe by bringing the most cutting-edge technologies currently available in
footwear.
The company wants to start a marketing campaign for advertising. Customers will be
drawn to the advertising campaign by discussions of the essential qualities of shoes,
namely comfort and style.
Summary:
The goal of creating online advertising text is to assist the firm in effectively
communicating its brand message.
Goal The aim of advertising a fresh marketing initiative to boost shoe demand and brand
recognition for Shoe Universe.
Target market:
Males and females in the 30- to 50-year-old age range favor comfort and style. People
wearing these shoes ought to feel at ease, unhurried, genuine, youthful, and healthy.
Nike, Asics, Puma, Addidas, and more rival brands.
The products you require
The goal of Shoe Universe is to produce shoes that are relaxing and comfortable. Stylish
styles and a soft-foam footbed with a melded arch are available. Pay attention to
environmental sustainability.
Information about the message, tone, and style
Commercial tone, dependable, cozy, robust, creative, and modern.
Marketing channel, Magazine’s advertisements and social network advertisements.
Desing
MCD--20_6.2_BSBMKG555_Template 10
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