MAJOR GROUP ASSIGNMENT PART 3

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1 MAJOR GROUP ASSIGNMENT PART 3 Student’s Name Institutional Affiliation Professor Course Name and Number Date

2 MAJOR GROUP ASSIGNMENT PART 3 Our Customer OPPO is the best customer for the iPhone OS product. This product will enable OPPO to manufacture devices such as smartphones and tablets that are effective. OPPO will be able to enhance the quality of its products through the use of the iPhone OS. The industry and market utilized by OPPO is competitive in nature thus this product will make it easy for the company to ensure there are quality products. About the company OPPO is a company that was founded in 2004 with its headquarters in Dongguan, China under BBK Electronics as the parent company. OPPO launched its first smartphone device in 2008 using the Android OS making it one of the companies that manufactured phones and other electronic devices. The CEO of OPPO is Tony Chen and the company has been able to hire more than 40,000 employees. The market and industry occupied by OPPO is competitive with Vivo, Apple, Huawei, Samsung, Nokia, Xiaomi, and Motorola as the main rivals. OPPO tries to ensure its marketing strategy is effective so that it can be able to achieve the desired goals, vision, and mission. Overall objective of the presentation This product is aimed at ensuring there is efficiency in the production of high-quality devices by OPPO so that it can have a competitive advantage over it rivals. The iPhone OS will be helpful to OPPO since it will be able to have a wide market coverage. Other objective for selling this new product to OPPO is;

3 1. Ensure OPPO has quality devices. 2. Ensure the company has a competitive advantage. 3. Meet market needs. 4. Prevent unnecessary competition. 5. Become competitive by being an international brand. The Call script Prospect Information (Data) Name: OPPO Type of business: Chinese consumer electronics manufacturer Key position Role: President of Data and AI Holder: Haifeng Liu Key responsibility: Ensuring the gadgets manufactured at OPPO are high quality and modern technology has been applied. Sales objective The objective of selling this new product to OPPO is to help ensure it has a competitive advantage over its rivals alongside increasing sales in every financial year. REASONS FOR BUYING BENEFITS ESSENTIAL INFORMATION SUITABLE METHODS Rational Less profits due to OPPO will be able to The new product will The company will

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4 decrease in sales due to low quality products. attract new customers after introducing the new OS since the products will be effective and fast. allow the customization of products hence attracting customers. receive good feedback from its customers. Emotion We are afraid of losing customers to companies that apply modern technologies in manufacturing devices and smartphones. We offer lower process but the quality of the products we produce are relatively low. Availing products at moderate prices. Aim to overcome pressure from our competitors. Employing sales agents to help popularize products within OPPO. Customer Value Proposition The iPhone OS is a software that will make it easy for OPPO to produce quality products that meet the rising needs among the customers. OPPO will have a competitive advantage over its competitors thus it will be easy to meet its desired goals, vision, and mission since it will be able to operate effectively. Other suppliers (Competitors)

5 It is evident that OPPO has competitors within the target market and industry of operation. The competitors are likely to impact the efficiency of operations by OPPO since they deal in similar products. Suppliers that require OS to operate include; SUPPLIER STRENGTH WEAKNESS Apple Outstanding brand image and quality products. Inefficiency in production especially in industries based in China. Huawei The solid nature of its research that facilitate product development. Weak marketing strategies compared to its competitors. Motorola It has a popular brand name that attracts customers. Lack of effective marketing strategies. Samsung Diversification of products at Samsung serves as an advantage. Lack of an outstanding brand image within the target market and industry of operation. Starting a sales dialogue We plan to ensure the sales dialogue is appealing to our customers towards achieving the set goals, vision, and mission of the sales department. We plan to execute the beginning of the dialogue as follows; Assessment – What is the current feedback provided by customers concerning the OS that is currently used at OPPO? Discovery – What are the prospective challenges that will undermine the effectiveness of the marketing approaches aimed at helping ensure there is efficiency at OPPO?

6 Activation – Are your customers willing and able to purchase gadgets such as smartphones that have been manufactured using the iPhone OS? Project – Will this product be helpful to your business alongside helping the company minimize costs and maximize profits? Transition to presentation – Are you willing to try our product for a month so that you can evaluate whether it is suitable for the products manufactured within OPPO? Anticipating Prospect Questions and Objections, with Planned Responses QUESTIONS RESPONSES What is the lifespan of the iPhone OS? The lifespan of the iPhone OS is infinity since it is electronically managed and durable depending on the effectiveness of the device being used. How many companies are using this product in manufacturing devices and gadgets? The only company that is using this software is Apple Inc. OPPO will be the second company to use this software. How will OPPO benefit from using the iPhone OS product? OPPO will be able to have a competitive advantage within the target market through the use of the iPhone OS sine it ensures gadgets such as smartphones are fast, effective, and unique. What is the difference the iPhone OS and the Android OS. The iPhone OS is compatibles with various devices compared to the Android OS alongside being fast and effective.

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7 Collaborative work – We have a workforce that is willing and able to work together towards serving OPPO as the target customers and other customers that might ned the iPhone OS product. The mission and vision of our company is to ensure there is customer satisfaction. Feedback from customers – We are concerned with the feedback given by our customers since it will help introduce adjustment that ensure the iPhone OS operates effectively in the gadgets or devices manufactured.

MAJOR GROUP ASSIGNMENT PART 3

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