Module 9 Analytical Report

Module 9 Analytical Reports Marketing campaigns Global Organizational Outsourcing National [Date]

Module 9 Analytical Reports Marketing campaigns Executive Summary Marketing campaigns are essential in promoting a product, service or company. Global Organizational Outsourcing National has initiated three marketing campaigns, which have all run for the past month. This report aims to compare their success and recommend which to continue and which to drop after the initial period is complete. Objectives and Scope Campaign 1: Facebook Ads The Facebook ads campaign targets the age group of 25-40, an essential demographic for Global Organizational Outsourcing National as they are likely to be decision-makers in small to medium-sized businesses. The ad highlights the benefits of outsourcing non-core business operations, such as improved efficiency, cost savings, and better use of resources. The campaign is set to run for two months, and the ad will be shown to 10,000 users daily. The ad is designed to be visually appealing, with a clear call-to-action to encourage users to click through to the website or landing page. Campaign 2: LinkedIn Ads The LinkedIn ads campaign targets business owners and decision-makers likely to be active on the platform. The ad highlights the cost-saving benefits of outsourcing and the potential increase in productivity that can come from focusing on core business operations. The campaign is set to run for one month, and the ad will be shown to 5,000 users daily. The ad is designed to be professional, with a clear message that speaks directly to the target audience. The campaign aims to generate leads and increase brand awareness among decision-makers in businesses. Campaign 3: Email Marketing The email marketing campaign targets Global Organizational Outsourcing National's existing client base, an essential revenue source for the company. The email highlights the company's range of services and emphasizes the potential cost-saving benefits. The campaign will run for three months, and the email will be sent to 10,000 clients twice a month. The email is designed to be personalized and engaging, with a clear call-to-action to encourage clients to contact the company for further information or to discuss their outsourcing needs. The campaign aims to increase client retention and generate referrals from satisfied clients. Methodology Each campaign has its unique target audience, message, and goals. By analyzing the metrics of each campaign, Global Organizational Outsourcing National can make data-driven decisions to allocate its resources effectively and continue the most successful campaign. Comparison of Success: To compare the success of each campaign, we will use the following metrics: 1. Reach - the number of people who have seen the ad/email 1

References Global Organizational Outsourcing National. (2023). Clicks and conversions from Facebook Ads campaign targeting the 25-40 age group from 1st February to 28th February 2023. Facebook Ads Manager. http://www.facebook.com/campaignname/ . Global Organizational Outsourcing National. (2023). Clicks and conversions from LinkedIn Ads campaign targeting business owners and decision- makers from 1st February to 28th February 2023. LinkedIn Campaign Manager. http://www.linkedin.com/campaignname/ . Global Organizational Outsourcing National. (2023). Open rate and click- through rate from Email Marketing campaign targeting existing clients from 1st February to 28th February 2023. Mailchimp Analytics. http://www.mailchimp.com/campaignname/ . 3

Appendix 1: Performance over the past month: Date Campaign 1: Facebook Ads Campaign 2: LinkedIn Ads Campaign 3: Email Marketing 2023-02- 13 200 clicks, two conversions 100 clicks, one conversion 300 opens, 15 clicks, 1 conversion 2023-02- 14 150 clicks, 1 conversion 75 clicks, 0 conversions 280 opens, 10 clicks, 0 conversions 2023-02- 15 175 clicks, 2 conversions 90 clicks, 1 conversion 290 opens, 12 clicks, 1 conversion 2023-02- 16 100 clicks, 0 conversions 50 clicks, 0 conversions 250 opens, 8 clicks, 0 conversions 2023-02- 17 225 clicks, 3 conversions 110 clicks, 1 conversion 320 opens, 14 clicks, 2 conversions 2023-02- 18 175 clicks, 1 conversion 80 clicks, 0 conversions 270 opens, 10 clicks, 3 conversions 2023-02- 19 150 clicks, 0 conversions 75 clicks, 0 conversions 260 opens, 8 clicks, 0 conversions 2023-02- 20 180 clicks, 1 conversion 85 clicks, 0 conversions 300 opens, 12 clicks, 2 conversions 2023-02- 21 225 clicks, 2 conversions 100 clicks, 1 conversion 330 opens, 16 clicks, 2 conversions 2023-02- 22 200 clicks, 1 conversion 95 clicks, 0 conversions 290 opens, 11 clicks, 2 conversions 2023-02- 23 120 clicks, 0 conversions 60 clicks, 0 conversions 240 opens, 8 clicks, 1 conversion 2023-02- 24 250 clicks, 3 conversions 120 clicks, 2 conversions 360 opens, 18 clicks, 3 conversions 2023-02- 25 200 clicks, 2 conversions 95 clicks, 1 conversion 300 opens, 15 clicks, 1 conversion 2023-02- 26 150 clicks, 1 conversion 75 clicks, 0 conversions 280 opens, 10 clicks, 1 conversion 2023-02- 27 175 clicks, 2 conversions 90 clicks, 1 conversion 290 opens, 12 clicks, 1 conversion 2023-02- 28 100 clicks, 0 conversions 50 clicks, 0 conversions 250 opens, 8 clicks, 0 conversions 4