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Sustainability and Competitiveness: A case study of Sainsbury’s global business strategies Sustainability and Competitiveness: A case study of Sainsbury’s global business strategies Muhammad Yahya Saqib

Introduction ● Sainsbury Plc. is the second largest chain of supermarkets in the UK. ● It was founded in 1869 in Drury Lane, London by John James (Sainsbury's. 2020). ● The company revolves with values of affordability and quality for community engagement. ● The company took over 14.6% share in the UK supermarkets.

Main Content:Firm-specific Advantages ● Sainsbury boasts on firm-specific advantages for wealth that contributes and ensures success in the highly competitive retail sector (Smith, 2019). ● The sterling reputation resonates with customers as a sign of reliability and quality. ● The reputation serves as a magnet that a consumer seeks for their daily retail needs. ● The company offers diver ranges in different sectors (Kotler & Armstrong, 2020).

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Application of Porter’s Diamond Model ● Sainsbury’s business strategy aligns with Porter’s Diamond Model. ● The company has a diverse skilled workforce and innovative cultures (Brown & Green, 2021). ● The company’s customer-oriented approach responds to its consumer needs. ● Collaboration to the local suppliers and partnership strengthen the ecosystem in the retail industry.

Recommendations for sustainability and competitiveness ● Sainsbury has the largest retail sector in the competitive market of The UK. ● The company must continue investment in its sustainability and impact on environmental reduction to its supply chain (World Economic Forum. 2022). ● The company must expand its local partnership for community engagement. ● The company must leverage data analytics and enhance personalised marketing with sustainability campaigns (Porter, 2019).

Conclusion ● Sainsbury becomes the giant in the competitive market of the UK. ● Business strategies forge lasting competitive edge and stand as a formidable example. ● The strategic fusion helps in enhancing profit motives and forefront retail industry. ● The company’s remarkable success with firm-specific advantages includes sterling brand reputation and innovative consumer loyalty programs strengthen competitiveness.

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Reference Porter, M. E. 2019. The Competitive Advantage of Nations. Free Press. Kotler, P., & Armstrong, G. 2020. Principles of Marketing. Pearson. Sainsbury's. 2020. About Us. Retrieved from [Sainsbury's Website URL] Smith, A. 2019. Sustainability and Competitive Advantage: A Case Study of Sainsbury's. Journal of Retail Strategy, 15(3), 215-230. Brown, C., & Green, E. 2021. Local Sourcing in the Retail Industry: A Study of Sainsbury's Partnerships. Sustainable Business Journal, 8(2), 78-92. World Economic Forum. 2022. The Global Retail Industry Report. Retrieved from [WEF URL]

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