Bus-225 Project 2
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Diversification
Debra Shifflett
Project Two
BUS-225
Critical Business Skills for Success
Professor Sara Earley June 14, 2024
Agenda
•
The current state of the U.S. automotive manufacturing industry.
•
Current automotive industry trends.
•
Trends in the lawn and garden industry.
Bing. 2024
Current state of the U.S. automotive industry
Wards Intelligence. Main. EIA. U.S. Energy Information Administration. 2024.
Current automotiv
e trends
Automotive Motors Market Size, Growth, Trends, Report 2022-2030
. (n.d.).
Current Automotive Trends
Current Automotive Trends
Bing. 2024.
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Related Questions
Can I have an answer for this one, please?
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Trends
Political and legal
Economic
Technological
Product Ideas related to this trend
Social/cultural
Name of team member who
had this idea
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The purpose of this miniproject is to gain an understanding of
market planning through actual experience.
3-29. a. Select one of the following for your market plan-
ning project:
• Yourself (in your search for a career)
• Your university
A specific department in your university
b. Next, develop the following elements of the market
planning process:
• A mission statement
• A SWOT analysis
• Objectives
• A description of the target market(s)
• A positioning strategy
• A brief outline of the marketing mix strategies-
the product, pricing, distribution, and promotion
strategies-that satisfy the objectives and address
the target market
c Prepare a brief outline of a marketing plan using the
basic template provided in this chapter as a guide.
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The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics
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Our research question: How We Lunch Our New Products in Cosmetics Industry?
Our Content:
1. Introduction of Cosmetics Industry
1.1. Overview of Cosmetics Industry
- Why we chose cosmetic as our products?
2. Literature review of Cosmetics Industry
2.1 Define keywords (Launching, Cosmetic Industry)
2.2 Choosing Brand Name of Cosmetics Industry
2.3 Designing Logo of Cosmetics Industry
3. Case Study of Cosmetics Industry
3.1 Introduce New Product of Cosmetics Industry
3.2 Background of New Products of Cosmetics Industry
3.3 Marketing Strategy of Cosmetics Industry
3.4 Target Customers of Cosmetics Industry
3.5 Competitive Strategy of Cosmetics Industry
4. Application of the theory to the case of our Cosmetics Industry
5. Conclusion and Recommendation for Cosmetics Industry
6. References
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Industry Situation and Company Plans: Starhub Ltd
1. What is the situation of the industry in which this company functions? What does this Company's future look like? (Minimum 200 words | Maximum 300 words)
2. Walk us through the company's products and services. Do you think these products and services will be capable to keep this company be successful in the new normal? (Minimum 200 words | Maximum 300 words)
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BUSINESS AND INDUSTRY PROFILE
I am developing a business plan for an organic cosmetic business in Trinidad called Earth Essence Cosmetics I want to provide readers with an overview of the industry or market segment in which the new venture will operate. This part of the plan also should describe significant industry trends and key success factors as well as an overall outlook for its future. Information about the evolution of the industry helps the reader comprehend its competitive dynamics. The following industry data should be included:• Key trends or emerging developments within the industry;• Market size and its growth or decline;• Relative economic and competitive strength of the major firms in the industry;• Ease of market entry and exit; and• The ability to achieve economies of scale or scope.Incorporate scholarly peer reviewed journal literature with the in-text citations (very important)
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Academic Art History, Characteristics of Painting & Sculpture Taught in Fine Arts Academies.
• What is Academic Art?• Where did Academic Art originate?• List a few characteristics of Academic Art?• How the Academies Controlled Art Education and Exhibitions?• What was the Salon? • Why did the Salon decline?• What were some of the movements that took the place of academic art
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Briefly explain the following terms giving examples.
i. Technological fix
ii. Technological push
iii. Market Pull
iv. Research & Development.
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My selected company is aboitiz power, can you provide the following information additional information needed for business plan :
COVER PAGE
INTRODUCTION
Background of the study on Global Business Management
Time Context of the Study
Company Profile:
Background / History of the Company
Company Performance
Statement of the Problem
Objectives
Areas of Consideration
ALTERNATIVES AND ANALYSIS (Cite discussion for each alternative course of action; advantages and disadvantages for each course of action)
RESULTS AND DISCUSSION
CONCLUSION AND RECOMMENDATION
You can check the below link for reference.
Appendices
https://aboitizpower.com
https://aboitizpower.com/about-us/
http://edge.pse.com.ph/companyInformation/form.do/
https://www.gurufocus.com/term/wacc/ABZPF/WACC-/Aboitiz-Power-Corp
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Recommended and explain 6 New strategies (formulated that are not already existing in their business strategies) that NETFLIX Should Implement in their business that can propel the company's business forward.
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Full Screen
3
Which of these would be a part of step two of the strategic management process, environmental and internal scanning? Check
all that apply.
Observe the business environment for events and trends that impact the overall economy
Identify how to react to change in the business environment
Analyze the specific industry in which the business operates
Create an effective organizational structure
Evaluate the internal resources of the company
Develop specific strategies and actions
Read the related chapter
View available hints
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po ENTREPRENEURSHIP_LAS_2nd-C x
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O File | C:/Users/user/Downloads/ENTREPRENEURSHIP_LAS_2nd-QUARTER-for-printing.pdf
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12
of 29
Exercise #3: COMPLETE ME
Directions: Fill-in the missing items on the table. Consider the estimates below.
HAKDOG CORPORATION
PROJECTED MONTHLY REVENUES
MONTH
January
P120,640
February
March
April
Мay
June
REVENUE
ΜΟΝΤΗ
July
August
September
October
November
December
REVENUE
10
Note: Practice Personal Hygiene Protocols at all Times
Activate Windows
Go to Settings to activate Windows.
8:02 PM
P Type here to search
W
27°C Rain
Hi
11/23/2021
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IDENTIFICATION: PLEASE PROVIDE AN ANSER ON THE FOLLOWING QUESTIONS.
1. This is a strategy primarily for achieving low-cost leadership among industry competitors
2. This is also known as channels that link the organization to its customer.
3. It determines the means to implement the strategies.
4. This includes both political and legal factors.
5. It is the function responsible for acquiring and evaluating market and consumer -based information for decision making.
6. A respondent can answer these questions in his/her own words.
7. It is the body of the survey questionnaire.
8. It is the stage in the process where the questionnaires are administered to the selected respondents.
9. She/he is the person who tries to convince others of the need for the product/services and influences the purchase decision.
10. It is a status hierarchy in which individuals and group.
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10. As technology continues to offer more different methods for shopping online,manufacturers and traditional retailers are finding themselves in directcompetition with each other. In this case, unless marketing managersunderstand _____________________, retailers cannot intelligently plan forthe future.A. their competitors' strategiesB. the economic conditions which influence the growth of technologyC. changing social attitudes towards technologyD. their competitors' strategies, the economic conditions which influence thegrowth of technology and changing social attitudes towards it
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Business Name : ADIDAS X PARLEY.
1. Positioning?
2. Value driven marketing strategy?
3. Value proposition statement?
4. Propose model & framework ?
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Gross Domestic Product (GDP): a) GDP measures: i) Total income earned by citizens of a country. ii) Total value of goods and services produced within a country's borders. iii) Total government spending in an economy. iv) Total exports minus imports.Correct Answer: ii) Total value of goods and services
don't use chat gpt answer .urgent
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16
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What's the correct answer A,B,C,D or E no explanation needed thanks
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Research:
Banker/Customer Relationship
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For problems 1-3, please refer to this article on Ocado.
https://www.bbc.co.uk/news/business-54352540
1. What can we say about existing rivalry in the market of online retailers?
a. This force is week because of strong brands and stabile market shares.
b. This force is medium level, because the market is quite concentrated but consumers are quite loyal.
c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated.
d. Rivalry is strong because suppliers and not concentrated and entry barriers are low.
2. How would you evaluate the threat of buyers in this market?
a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power.
b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado.
c. It is medium level, because OCADO cannot easily switch across its buyers.…
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Output
Activity 1
Read and consider the following scenarios. Determine whether this pertains to existing
customers, prospects, or target market users. Fill in the blanks with your response.
1. For school purposes, students must purchase a tablet or laptop.
2. To boost her immune system, Marina needs to buy her vitamin C.
3. A student needs mobile data in order to comply with the requirements in
school.
4. Diego, who works in a factory, need transportation.
5. A sari-sari store owner wants to go online selling.
6. Hospitals need facemasks and PPES.
Activity 2
Considering the ways to define your market, evaluate the situations below using 1 to 5 rating
scale, 5 as the highest and 1 as the lowest. Justify your answer in 1 to 2 sentences only. Write
your answer in the space provided.
Situations
Rating Justification
To launch online delivery services.
To start an online fashion accessory business.
To open a salons and spa.
To open a computer shop.
To open a carinderia.
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109) Jay Minkoff at First Flavor may use the Boston Consulting Group (BCG) matrix to help him make decisions for his firm. What does he need to understand about the purpose of the matrix and the four categories of the BCG growth-market share matrix?
110) When analyzing its portfolio of businesses with the Boston Consulting Group model, Disney views its movie brand as a star. What does this mean?
111) The BCG matrix is a useful approach to evaluate current businesses. Describe a tool that you could use at a firm to decide how to make growth happen.
112) Briefly describe the four qualities SBU objectives should have. Why are these qualities important?
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Hello
Can you assist on the following attached document
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A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid.
1. Competitive Threats and E-Business Strategic Decision (use assumption to accomplish the mini case), Explain the Competitive Threats Acting on the Digital Business from the "The Generic Strategy Process Model".
2. Identify the ideal customers for target buyer and explain why?
Demographic
Psychographic
Technology use
3. Explain the Customer life cycle that needs to consider by the company to ensure the end to end journey / road map to be prepared for the customers (use assumption to accomplish the mini case)
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26. The invention of a machine to make plastic corks for wine bottles has severely affected companies that produce traditional cork. The invention of the machine for making plastic corks is an example of aNo ____ advancement.
a.technological
b.economic
c.demographical
d.market
e.social and political
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True or false
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Mentioning a nationwide shortage of primarycare providers, millions of patients newly insuredthrough the Affordable Care Act, and an aging population, Andrew
Sussman, MD, president of CVS’s MinuteClinic division, said, “Minute-Clinic can help to meet that demand, collaborating with local provider
groups, as part of a larger health care team” (Nesi 2014).MinuteClinic started in 2000 and as of late 2017 had more than1,000 locations (CVS 2017). Its clinics are staffed by nurse practitionersand physician assistants, rather than physicians. The clinics are open
seven days a week and appointments are not needed. The nurse prac-titioners and physician assistants diagnose, treat, and write prescrip-tions for a variety of common illnesses. MinuteClinics show customers
the prices of care (typically less than the prices in a physician’s office)and usually accept insurance. Most clinics are in CVS pharmacies,
although an increasing number are in other sites and some have con-nections with local…
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SEE MORE QUESTIONS
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Related Questions
- Can I have an answer for this one, please?arrow_forwardTrends Political and legal Economic Technological Product Ideas related to this trend Social/cultural Name of team member who had this ideaarrow_forwardThe purpose of this miniproject is to gain an understanding of market planning through actual experience. 3-29. a. Select one of the following for your market plan- ning project: • Yourself (in your search for a career) • Your university A specific department in your university b. Next, develop the following elements of the market planning process: • A mission statement • A SWOT analysis • Objectives • A description of the target market(s) • A positioning strategy • A brief outline of the marketing mix strategies- the product, pricing, distribution, and promotion strategies-that satisfy the objectives and address the target market c Prepare a brief outline of a marketing plan using the basic template provided in this chapter as a guide.arrow_forward
- The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statisticsarrow_forwardOur research question: How We Lunch Our New Products in Cosmetics Industry? Our Content: 1. Introduction of Cosmetics Industry 1.1. Overview of Cosmetics Industry - Why we chose cosmetic as our products? 2. Literature review of Cosmetics Industry 2.1 Define keywords (Launching, Cosmetic Industry) 2.2 Choosing Brand Name of Cosmetics Industry 2.3 Designing Logo of Cosmetics Industry 3. Case Study of Cosmetics Industry 3.1 Introduce New Product of Cosmetics Industry 3.2 Background of New Products of Cosmetics Industry 3.3 Marketing Strategy of Cosmetics Industry 3.4 Target Customers of Cosmetics Industry 3.5 Competitive Strategy of Cosmetics Industry 4. Application of the theory to the case of our Cosmetics Industry 5. Conclusion and Recommendation for Cosmetics Industry 6. Referencesarrow_forwardIndustry Situation and Company Plans: Starhub Ltd 1. What is the situation of the industry in which this company functions? What does this Company's future look like? (Minimum 200 words | Maximum 300 words) 2. Walk us through the company's products and services. Do you think these products and services will be capable to keep this company be successful in the new normal? (Minimum 200 words | Maximum 300 words)arrow_forward
- BUSINESS AND INDUSTRY PROFILE I am developing a business plan for an organic cosmetic business in Trinidad called Earth Essence Cosmetics I want to provide readers with an overview of the industry or market segment in which the new venture will operate. This part of the plan also should describe significant industry trends and key success factors as well as an overall outlook for its future. Information about the evolution of the industry helps the reader comprehend its competitive dynamics. The following industry data should be included:• Key trends or emerging developments within the industry;• Market size and its growth or decline;• Relative economic and competitive strength of the major firms in the industry;• Ease of market entry and exit; and• The ability to achieve economies of scale or scope.Incorporate scholarly peer reviewed journal literature with the in-text citations (very important)arrow_forwardAcademic Art History, Characteristics of Painting & Sculpture Taught in Fine Arts Academies. • What is Academic Art?• Where did Academic Art originate?• List a few characteristics of Academic Art?• How the Academies Controlled Art Education and Exhibitions?• What was the Salon? • Why did the Salon decline?• What were some of the movements that took the place of academic artarrow_forwardBriefly explain the following terms giving examples. i. Technological fix ii. Technological push iii. Market Pull iv. Research & Development.arrow_forward
- My selected company is aboitiz power, can you provide the following information additional information needed for business plan : COVER PAGE INTRODUCTION Background of the study on Global Business Management Time Context of the Study Company Profile: Background / History of the Company Company Performance Statement of the Problem Objectives Areas of Consideration ALTERNATIVES AND ANALYSIS (Cite discussion for each alternative course of action; advantages and disadvantages for each course of action) RESULTS AND DISCUSSION CONCLUSION AND RECOMMENDATION You can check the below link for reference. Appendices https://aboitizpower.com https://aboitizpower.com/about-us/ http://edge.pse.com.ph/companyInformation/form.do/ https://www.gurufocus.com/term/wacc/ABZPF/WACC-/Aboitiz-Power-Corparrow_forwardRecommended and explain 6 New strategies (formulated that are not already existing in their business strategies) that NETFLIX Should Implement in their business that can propel the company's business forward.arrow_forwardFull Screen 3 Which of these would be a part of step two of the strategic management process, environmental and internal scanning? Check all that apply. Observe the business environment for events and trends that impact the overall economy Identify how to react to change in the business environment Analyze the specific industry in which the business operates Create an effective organizational structure Evaluate the internal resources of the company Develop specific strategies and actions Read the related chapter View available hints •1) Dannot an noens < Previous Accessibility $ 4 % 5 T F5 d A 6 F6 F7 & 7 U PrtScn FB * 8 Home F9 9 End F10 0 PgUarrow_forward
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SEE MORE QUESTIONS
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- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
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ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
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