Strategic Management 4e
4th Edition
ISBN: 9781260779646
Author: Frank T. Rothaermel
Publisher: Mc graw hill
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Question
Chapter MC, Problem 20.3DQ
Summary Introduction
Case summary:
Company AB is the largest e-commerce firm in country CN. The company was started to sell products of small Chinese manufacturers all over the world. A significant growth in the market of Country CN is expected with the development of the internet.
The revenue generated is through ads, transaction fees, listing fees of more than 10 million active sellers in all their marketplaces. They are facing a lot of internal and external challenges moving forward.
To apply: A SWOT analysis of Company AB.
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Chapter MC Solutions
Strategic Management 4e
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