Concept explainers
Case summary:
Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.
In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).
Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.
To determine: The way Person MP turn into “global brand”.

Explanation of Solution
Determine the way Person MP turn into “global brand”:
Person MP won eight gold medals in 2008 at the Olympics at State B of Country C. Person PC started building up the exposure for Person MP on the global market. He concentrated on the virtual world. Due to this, he had more than 8.5 million followers in Social media F. He is a favorite personality in Social media T and Website Y. The performance of the person and his marketing on social media turned him into a “global brand”.
Want to see more full solutions like this?
Chapter MC Solutions
Strategic Management 4e
- Explore strategies entrepreneurs and business leaders can use to balance ethical relativism and universal ethical principles when operating across diverse cultural landscapes, as illustrated by GlobalTech’s expansion into a developingcountry. -Provides a clear explanation of ethical relativism and universal ethical principles and why they are important in cross-cultural business operations. - Identifies and thoroughly explains at least three strategies to balance these ethical approaches. Application of examples from the scenario is key, especially in balancing cost savings with ethical standards. - Examines the challenges faced by GlobalTech and similar businesses in aligning local practices with global ethicalstandards, highlighting possible outcomes of choosing one ethical stance over another.arrow_forwardtesla ebike new extended brand content: conclusion?arrow_forwardcontent:Overview of Apple Health as a Brand Extension?arrow_forward
- I am designing a Management by Objectives (MBO) performance appraisal for the Training and Development Specialist position to be used I meet with the incumbent employee to explain your expectations for their performance over the next twelve months. I need 3 objectives that the employee will be evaluated on. Be sure to include the time line by which each goal will be met, as well as dates for review of accomplishments.arrow_forwardTerminating an employee is often one of the most stressful, and in some cases, fearful decisions managers are required to take. After you read and understand the four bases (reasons) for terminating an employee on page 324 of your textbook you are to develop a short scenario as to why you have chosen an employee to be terminated. Following the scenario you are to prepare a step-by-step process for meeting with the employee being terminated. The process should be direct, without too much information that will cause a potential argument, but with enough information that provides background and future steps (last day of work, summary of benefits, if any, and expectations regarding employee behavior if the employee is returning to their work area until the actual termination date, rarely if ever the termination is due to insubordination). It should be assumed that you will have a fellow supervisor/manager or an HR professional in the termination discussion (terminations should never be…arrow_forwarduk unileaver stock exchange london , content: "abstruct"?arrow_forward
- Explain how you can conduct rapid assessment in an area after the onset of an emergencyarrow_forwardBrand name: UWTSD university in uk. *(I submitted before but I need more word, do not give screenshort just write and give, I will copy paste) Do not copy from another same ques answer, I need different one. Give image, table, graph with source, this full ques within 2500word TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. Develop a new brand extension for the organisation you have selected for one of their product/service. 2. Determine segmentation, targeting and positioning for the new brand extension. 3. Develop a detailed customer personal profile for…arrow_forwardΓ Paragraph Г For uk stock exchange, London Unilever brand: Follow this data and give elaborate content (a) "Analysis", content: (b) "Unilever UK Financial Trends (2019-2023): A Critical Illustration" and content(c) "Summary of Unilever UK's Financial Performance (2019-2023)" uqaunoury Unilever UK Financial Trends (2019-2023) Table:4 Styles 2019 2020 2021 2022 2023 Debt to 1.96 1.64 1.64 1.42 1.50 equity ratio Debt to capital 43.60 39.56 39.51 36.54 37.99 rasio Table:5 2019 2020 2022 2023 2019 2020 2021 2022 2023 Table:1 Here is the graphical illustration of Unilever UK's financial trends from Asset 0.78 0.79 0.73 0.78 0.78 +2019 to 2023. turnover 2019 2020 2021 2022 2023 Fixed asset 4.6 4.5 5.0 5.7 5.6 turnover Sales 52.0 50.7 52.4 60.1 59.60 Table:6 2019 2020 2021 2022 2023 Profit 6.0 5.5 6.6 8.0 7.8 Inventory days 52.59 57.22 55.53 57.67 57.43 Inventory 6.9 6.7 6.6 6.8 6.2 Riviend 3.9 3.8 4.1 4.5 4.7 turnover Table:2 2019 2020 2021 2022 2023 Gross margin 44.01 43.45 42.30 40.23…arrow_forward
- For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1. (b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually. For UK London stock exchange "Unilever" (a) Write a summary of this graph and Table 1. (b)Write content" Explanation" and Discussion" elaborately for all other tables 2-6 *individually. 50 30 Unilever UK Financial Trends (2019-2023) Table:4 2019 2020 2021 2022 2023 Debt to 1.96 1.64 1.64 1.42 1.50 Sales (bn) Profits equity ratio Costs (bn) Dividends Paid (b) Debt to capital 43.60 39.56 39.51 36.54 37.99 rasio Table:5 2019 2020 2021 Year 2022 2023 2019 2020 2021 2022 2023 Table:1 Here is the graphical illustration of Unilever UK's financial trends from +2019 to 2023. Asset turnover 0.78 0.79 0.73 0.78 0.78 2019 2020 2021 2022 2023 Fixed asset turnover 4.6 4.5 5.0 5.7 5.6 Sales 52.0 50.7 52.4 60.1 59.60 Table:6 2019 2020 2021 2022 2023 Profit 6.0 5.5 6.6 8.0 7.8 Inventory days 52.59 57.22 55.53 57.67…arrow_forwardFor london stock exchange "Unilever brand: follow the image **(I submitted before: I need more word). Do not give me screenshort just wite and give. I will copy paste. Task two (Academic essay) Provide a 2,000-word essay that offers a critical evaluation of the main investment appraisal methods of those that may be applied in capital rationing decision-making by firms. You should provide an overview of each method, highlighting their respective strengths and limitations, and critically analyse their effectiveness in different investment scenarios. In addition, you should examine relevant theoretical concepts and use numerical examples from academic literature to support your arguments. Please ensure that your arguments are well-structured, logically organised, use supporting examples, calculations, and illustrations whilst adhering to proper referencing and citation guidelines while using relevant sources. As an academic essay, you should include an introduction, main body, and a…arrow_forwardfor brand name:UWTSD uk university brand: follow immage. **{Do not give me screenshot, submitted this ques before but the previous one gave screenshort type things. just write and give me, will copy paste.} Do not copy from another same ques answer, I need different one. Give image, table, graph with source, this full ques within 2500word TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. Develop a new brand extension for the organisation you have selected for one of their product/service. 2. Determine segmentation, targeting and positioning for the new brand…arrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
- Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningManagement, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub


