Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
Question
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Chapter B, Problem B10.3MBD
Program Plan Intro

Business Intelligence (BI):

  • Business intelligence denotes technologies used by companies for analysis of data in business information.
  • It provides current, historical and predictive views for business operations.
  • The functions of BI includes:
    • Reporting
    • Data mining
    • Process mining
    • Benchmarking
    • Text mining
  • It can handle huge amount of structured and unstructured data for identifying, developing and producing new prospects in business.
  • The operating decisions include pricing or product positioning.
  • The BI applications use data that is gathered from data warehouse.

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Chapter B Solutions

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