CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 9.4, Problem 1LO
Summary Introduction
To discuss: The 5 most used demographic variables.
Demographic segmentation refers to the segregation of customers based on the demographic variables.
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CONTEMP.MARKETING (LL) >CUSTOM<
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