CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 9.8, Problem 1LO
Summary Introduction
To discuss: The way the marketers form the value propositions utilizing the positing strategies.
Positing refers to the finding of a place to the put the product in a particular position in the minds of the buyers.
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CONTEMP.MARKETING (LL) >CUSTOM<
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