CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 9.5, Problem 1LO
Summary Introduction
To compare: The psychographic segmentation with segmentation variables.
Psychographic segmentation refers to the segregation population groups based on the lifestyle factors and values.
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CONTEMP.MARKETING (LL) >CUSTOM<
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