About the 4 bases that are utilized to segment the organizational and consumer market. Introduction: The market segmentation is an action of segregating the business market or a broad customer, usually includes the potential and existing customers, into a sub-set of consumers (termed as segments) on the basis of few kinds of shared features.

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Chapter 9.3, Problem 9.3LO

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To discuss: About the 4 bases that are utilized to segment the organizational and consumer market.

Introduction:

The market segmentation is an action of segregating the business market or a broad customer, usually includes the potential and existing customers, into a sub-set of consumers (termed as segments) on the basis of few kinds of shared features.

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