MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 9, Problem 1VC
Summary Introduction
Case summary:
Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis.
A favourable thing for Company P in these days are the huge growth in the participation of tennis.
Characters in case:
Company PS
To discuss: The trends in the environmental forces that works for and works against the success in the tennis industry.
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