MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 9.5, Problem 9.9LR
Summary Introduction
To discuss: The reason for the usage of perceptual maps in the decisions of product positioning.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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