Chapter 9, Problem 9DQ

Summary Introduction

To determine:

Can intuition and evidence-based decision making coexist as valid approaches and whether managers can combine their intuition into decision making.

Introduction:

Intuition in choice making is defined as a "non-sequential information-processing mode." Intuition can effect decision through either emotion or thought, and there has been some proposal that it may be a means of connecting the two.

Evidence based decision making helps people make well informed decision about policies, projects and programs by putting the best available evidence from research.

Data driven is where managers make decisions based on information or data that they researched.

Rational decision making is an intuition-based decision-making approach.