EBK MANAGEMENT, LOOSE-LEAF VERSION
EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
Question
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Chapter 9, Problem 2DQ
Summary Introduction

To determine:

What techniques would improve decision making in businesses. When businesses make decisions how will they improve the quality of it?

Introduction:

Decision making is the action or process of making important decisions. Businesses have many decisions to make. This is because either they have a range of choices or they need to improve organization aspects or else to move forward. The strategic importance in this is the decision that the organization makes should be of quality and success.

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Managers at Gap Inc., a once- popular retail chain, are reported to have made a series of decisions that hurt the company: They expanded so rapidly that the chain lost touch with customers; they tried to copy the successful approach of rivals rather than charting their own course; they cut quality to reduce costs; they shifted from one fashion approach to another as each failed to appeal to customers, and so on. What techniques would you recommend that Gap managers use to improve the quality of their decisions?
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