Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.18MML
Summary Introduction
To discuss: The cost-plus pricing method and determine the reason for the marketers to use it even though it is not the best method for setting prices.
Introduction:
Cost-plus pricing method is the common method used to determine the price of the product. In this method, the normal mark-up price is added to the product cost. This method is otherwise termed as mark-up pricing.
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Marketing: An Introduction (13th Edition)
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