Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.3DQ
Summary Introduction
To discuss: The captive product pricing and the pricing tactic that is called in case of services with examples.
Introduction:
The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.
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Marketing: An Introduction (13th Edition)
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