Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 1ALC
  • An earlier example states that although the average Steinway piano costs $87,000, to those who own one. a Steinway is a great value. Does this fit your idea of value?
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Summary Introduction

To discuss: Whether the idea of Person X fits his value

Introduction:

The variation between what a customer obtains from a product and what the customer has to give in order to get it known as the customer value.

Explanation of Solution

Given example:

The average cost of purchasing The Piano S is $87,000 and this piano is of a great value.

Explanation:

Person X finds that cost of purchasing the Piano S is $87,000. Person X states that this product is of a great value because it is a handcrafted product and the higher cost always results in a higher quality.

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Students have asked these similar questions
Annie tells her granddaughter, Mary, that in 1934 you could buy a house for $ 17,000 and a jacket for $ 6 . Mary says that in 2018 such a house costs $ 275,000 and such a jacket costs $ 60 . The CPI in 1934 was 15.2 , and in 2018 , it was 245.4 .   Which house has the lower real price? Which jacket has the lower real price? The house with the lower price is the _______, and the jacket with the lower price is the _______. A. $275,000 house in 2018; $6 jacket in 1934 B. $17,000 house in 1934; $60 jacket in 2018 C. $275,000 house in 2018; $60 jacket in 2018 D. $17,000 house in 1934; $6 jacket in 1934
What would it cost an insurance company to replace a family’s personal property that originally cost $113,000? The replacement costs for the items have increased by 12 percent.
Describe what you are selling (1 item only): What is the price you will sell at to sustomer: How will you explain to potential customers WHY they should buy your product? If your total costs to run the company is $5,000 per month, how many do you have to sell each month to cover your costs? Show your calculation! Do you think this is a realistic number to achieve each month? Explain your answer. In case sales go slower than expected, come up with a volume discount offer for customers and describe how it will work in the box below: (for example if you buy 5 items instead of 1, you will give customer a 10% discount).
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