Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Textbook Question
Chapter 9, Problem 1ALC
- An earlier example states that although the average Steinway piano costs $87,000, to those who own one. a Steinway is a great value. Does this fit your idea of value?
Expert Solution & Answer
Summary Introduction
To discuss: Whether the idea of Person X fits his value
Introduction:
The variation between what a customer obtains from a product and what the customer has to give in order to get it known as the customer value.
Explanation of Solution
Given example:
The average cost of purchasing The Piano S is $87,000 and this piano is of a great value.
Explanation:
Person X finds that cost of purchasing the Piano S is $87,000. Person X states that this product is of a great value because it is a handcrafted product and the higher cost always results in a higher quality.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Annie tells her granddaughter, Mary, that in
1934
you could buy a house for
$
17,000
and a jacket for
$
6
.
Mary says that in
2018
such a house costs
$
275,000
and such a jacket costs
$
60
.
The CPI in
1934
was
15.2
,
and in
2018
,
it was
245.4
.
Which house has the lower real price? Which jacket has the lower real price?
The house with the lower price is the _______, and the jacket with the lower price is the _______.
A. $275,000 house in 2018; $6 jacket in 1934
B. $17,000 house in 1934; $60 jacket in 2018
C. $275,000 house in 2018; $60 jacket in 2018
D. $17,000 house in 1934; $6 jacket in 1934
What would it cost an insurance company to replace a family’s personal property that originally cost $113,000? The replacement costs for the items have increased by 12 percent.
Describe what you are selling (1 item only):
What is the price you will sell at to sustomer:
How will you explain to potential customers WHY they should buy your product?
If your total costs to run the company is $5,000 per month, how many do you have to sell each month
to cover your costs? Show your calculation!
Do you think this is a realistic number to achieve each month? Explain your answer.
In case sales go slower than expected, come up with a volume discount offer for customers and
describe how it will work in the box below:
(for example if you buy 5 items instead of 1, you will give customer a 10% discount).
Chapter 9 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Nonearrow_forwardSome high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?arrow_forwardShow Complete Solutionsarrow_forward
- Asymmetric information and imperfect information tend to distort market price and quantity. The use of a money-back guarantee might work to Group of answer choices Enhance the promise of quality and reduce distortion of the market price and quantity. Motivate buyers to intentionally abuse products so that they can get their money back, reducing the impact of distorted market price and quantity. Encourage buyers to worry about why such a guarantee was necessary, increasing the distortion of market price and quantity. Stabilize the price and quantity of the product.arrow_forwardMelting aluminum takes a lot of electricity. You have a company that melts and forms aluminum into bars such that the cost of electricity varies directly with the amount of aluminum bars produced. If this represents the vast majority of all electricity usage, which is the best option for classifying your monthly electrical costs? O Product Cost and Fixed Cost O Period Cost and Fixed Cost Product Cost and Variable Cost O Period Cost and Variable Costarrow_forwardIn this Harvard Business Review (HBR) article entitled, "How to Finance the Scale-Up of Your Company" written by Daniel Isenberg and Daniel Lawton, the authors provide practical ways to ensure your business has sources of financing, especially when scaling-up your business. https://hbr.org/2014/08/how-to-finance-the-scale-up-of-your-company INSTRUCTION: Prepare a Reaction Paper called Reading Reflection Memo (RRM). READING REACTION MEMO FOR THIS ARTICLE: The reading reaction memo after reading the article above should: (a) compare and contrast key points that strike you from the reading(s); (b) evaluate the arguments and evidence on the point(s) you cover, identifying what was insightful, mundane, unclear, incomplete, contradictory, etc.; and (c) conclude with 3-4 questions for class discussion. The reaction memo should not merely summarize the reading(s) you consider, but it should also demonstrate an active engagement with the point(s) you select to focus on, including how it (they)…arrow_forward
- Please show all work and explain answer. OneRing Company sells memorabilia to residents of Middle-Earth. They are about to invest $6 million in a new ring making plant. Fixed costs of operating the plant are $1 million a year. The ring costs $60/unit to manufacture (variable cost) and will be sold for $200/unit. The plant will last for 5 years, and will be depreciated over 5 years to zero using the straight-line method. The plant will have no salvage value after five years. Net working capital requirements are negligible for this project. Assume there are no taxes in Middle-Earth, and that the appropriate discount rate for the project is ten percent. How many rings per year must OneRing sell in order to break even?arrow_forwardhelparrow_forwardRevise the following statements to make them more positive and courteous. Customers are ineligible for the 25 percent discount if they fail to provide the discount code at the time of purchase.arrow_forward
- Which of the following is not true in terms of contributing positively to the business model of leasing assets for a lessor? Select one: a. Often a lessor can sell an asset that is returned at the end of the lease for more than the residual value included in pricing the lease. b. A lessor cannot claim capital cost allowance on assets it leases. c. A lessor who manufactures assets can use leasing as a way to sell its inventory to lessees that otherwise would not be able to afford to purchase the asset from them outright. d. A lessor retains legal ownership of assets it leases which is important in situations where lessees do not honour their lease commitments. e. None of the above.arrow_forward) A store employee creates a display of sets of bunk beds priced at $66 apiece. The store paid $33 for each set of bunk beds. What percentage is the mark-up? Write your answer using a percent sign (%).arrow_forward1. How do you price physiological, is it low, moderate or high? please explain briefly your answer. 2. How do you price sociological, is it low, moderate or high? please explain briefly your answer. 3. How do you price psychological, is it low, moderate or high? please explain briefly your answer. 4. How do you price life-cyclical, is it low, moderate or high? please explain briefly your answer.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Inventory Management | Concepts, Examples and Solved Problems; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=2n9NLZTIlz8;License: Standard YouTube License, CC-BY