EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Question
Chapter 9, Problem 9.16VC
Summary Introduction
Case summary:
Most of the women are interested in wearing high-heeled shoes mainly for their fashionable looks. However, every women is aware of the issues in wearing high heels. For example they do not feel comfortable for anything more than a light walk with short distance and for other activities they would have a second pair of shoes.
The DN Convertible heels enters to the market for this reason. The DN Convertible heels is created by a women who had faced difficulty after a hard night of dancing. The shoes are convertible to anyone of four heel sizes from low-heeled pumps to spiked-heeled stilettos.
The interchangeable heels will convert the high heels into a high-tech plan. Beyond introducing the line of shoes the DN Convertible heels is planning to license the technology to other manufacturers.
Characters in the case:
- DN Convertible heels
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: The stage of the product life cycle that exactly applies to DN Convertible heels and determine the way that the company must market their shoes.
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Marketing Management Spring 25
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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo.
Identity the primary target market for your shampoo and provide your justification.
Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
Criteria
Description
Guide
Objectives
Collector devices
Multi Sales promotion techniques
What collector devices are permitted as sales promotions vehicles in many European countries (eg)
What are the difficulties of using sales promotions across national boundaries
Examples of recent sales promotions campaigns
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- Response to Gwyn Harper I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…arrow_forwardRespond to Cee One product I regularly purchase through an intermediary is my smartphone from a retailer rather than directly from the manufacturer. The intermediary adds value in several ways, making the purchasing experience more convenient and beneficial. First, they offer comparative shopping, allowing me to evaluate different brands, models, and pricing in one location. Retailers also provide customer support through in-person assistance, return policies, and warranty services, which might not be as accessible when purchasing directly from the manufacturer. Additionally, intermediaries often offer financing options, trade-in programs, and exclusive promotions, making the product more affordable and accessible. Finally, their role in inventory management and distribution ensures that products are readily available when needed, reducing wait times for customers. These added benefits make purchasing through an intermediary a more seamless and value-driven experience. Consider the…arrow_forwardResponse to G.H. I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers. Consider the post. Identify one…arrow_forward
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