
Concept explainers
Case summary:
The dentists are finding an opportunity in the dental house calls with the aging population and patients The Dental Group B has taken its services in City S and City NY to perform their daily exams and cleaning to root canals. Some of the patients are wealthy and their preference is towards the personal service whereas the other elderly people prefer the personal service.
Recreation of the dental office in the house needs the extra equipments like dental drill, portable X-ray machines, sterile water tanks, lights, and laptop. The cost of the portable X-ray machine is $8,000. It is assumed that the fixed cost of adding the mobile service will rise by $20,000and the desired contribution margin is of 40%.
Introduction:
Costs of production and sales do not vary in the particular period of time is the fixed cost. For example rent, salary, interest should be paid on monthly basis whether the company produces products or not.
To determine: The factors that the dentist must take before providing this service in addition his or her in-office service.

Want to see the full answer?
Check out a sample textbook solution
- I need help filling in the table belowarrow_forwardResponse A Oh, sandwich, where art thou, my bread? I love you, your ham, your cheese. My stomach rumbles and my tummy grumbles. I can't wait for you to fill my belly! The lettuce is crisp and crunchy. The tomatoes are red and sweet. The mustard is spicy! The bread is soft and yummy. Between two slices, I found paradise. It's like an orgasm for my soul, and I cry at the sweetness. It's a simple and deeply profound pleasure. It abates my hunger and gives my muscles fuel. Thank you for nourishing me. With every bite, joy does resound.arrow_forwardHow can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.arrow_forward
- Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examplesarrow_forwardHow can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.arrow_forwardI need help answering the following What is the relationship between ethics and financial performance in the health care industry? What challenges might a relationship between ethics and financial performance play in terms of health care marketing strategy development? How do these challenges impact your organization?arrow_forward
- What is the commitment of the apple company to human rights violation?arrow_forwardHow can I summarize my Marketing Proposal 1. Product Strategy Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use. Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers. 2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…arrow_forwardtypes of brand strategies used by marketers. Which one strategy could work better than another?arrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningPurchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning



