EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 9, Problem 9.11AC
Summary Introduction

Case summary:

The electrical current has been utilized for the brain treatment disorders like depression, Parikson’s disease, and epilepsy. The traditional electrical methods of electrical treatment are offensive and needs huge currents or implanting devices in the users in order to attain a positive result. The recent study have suggested that the low current dose helps the children and adults to learn languages and math in a better way.

The transcranial direct current stimulation device can be bought for $55. The basic kit that lets to select among four different present levels and a blue headband to hold the electrodes next to a person’s skull is the brain stimulator. The purchaser must be aware whether these devices are approved by the Food and Drug Administration.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

To determine: The ethical issue for this type of product and whether the substantial research supports the claim and safety of the product.

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