EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 9, Problem 9.9AC
Summary Introduction
Case summary:
It is found that the major health care costs are spent for the chronic disease treatment and for majority of the emergency room visits are being nonemergiencies the ripe for telemedicine. Patients at present tap their phones and keyboards for the medicines instead of visiting the emergency room.
Technology made it possible for the consultation of doctors through video calls in their smart phones they can access the medical tests through electronic medical records and can send the prescription to the local pharmacy of the patients. The telemedicine makes it all possible and its annual revenue increases to $2 billion in few years.
Introduction:
The remote diagnosis and treatment that is provided for the patients through the telecommunication technology is known as telemedicine.
To determine: A research in telemedicine with two companies that is providing this service. The advantages and disadvantages of providing this medical service and determine whether there is governmental or industry guidance for this industry.
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