EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 9, Problem 8ALR
Summary Introduction
To select: A branded product and the relevant profile of the product to the marketing segment it serves.
Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.
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