EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 9, Problem 5CTE
Summary Introduction

To discuss: The differentiated marketing techniques of large firms and its benefits.

Differentiated marketing are those techniques used to promote the products with marketing mix to satisfy the smaller segments.

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