EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 9, Problem 3CTE
Summary Introduction
To discuss: The way how internet affects the differentiated marketing techniques.
Differentiated marketing are those techniques used to promote the products with marketing mix to satisfy the smaller segments.
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Chapter 9 Solutions
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