EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 9, Problem 5ALR
Summary Introduction
To discuss: The usefulness of segmentation for household type and family lifecycle and describe the family of Person X and the characteristics which may help the marketers to sell a smart TV.
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Students have asked these similar questions
What type of segmentation is the primary starting point for most marketers?
w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your own family in theseterms, identifying characteristics that might be helpful tomarketers for a firm selling “smart” TVs.
How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?
Chapter 9 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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- Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onarrow_forwardWould personal income, disposable income, or discretionary income be the of the greatest interest to marketers?arrow_forwardHow does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?arrow_forward
- Discuss the essential factors of effective market segmentation..arrow_forwardHighlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market?arrow_forwardIn Class, 10-25 Minutes for Teams To better market the university to potential students, you and your class- mates have been asked to create a segment profile of the typical college student at your school. Write up a descriptive segment profile, or "persona," of the targeted consumer. Share your description with the class.arrow_forward
- Why the process of market segmentation is required?arrow_forwardprinciples of marketingarrow_forwardIn market segmentation we have bases in consumer markets, from there choose one and discuss it. • Demographic Segmentation • Psychographic Segmentation • Behavioral Segmentation • Geographic Segmentationarrow_forward
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