The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land. Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”. To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it. Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

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Answer 1

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Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

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Answer 2

Question

Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

Expert Solution & Answer

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Check out a sample textbook solution

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Answer 3

Question

Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

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Answer 4

Question

Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

Expert Solution & Answer

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Answer 5

Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

Answer 6

Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

Answer 7

Chapter 9, Problem 2C

Summary Introduction

Case summary:

The target for cruise vacation is from the age of 35 or older and mainly for the household income of says at least $60,000. They must be cruised once before this. People need more adventure and innovation in the cruise vacation. Many plans their meeting on sea rather than on land which makes the employees excited. And it is cheaper too than on land.

Marketers target the cruise customers on segmentation of “Explorers” “Admirals” “Marines” “Escapers” “Souvenirs”.

To discuss: The segment of cruise market which is influenced largely by social media and the reason behind it.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

Answer 8

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Answer 9

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Answer 11

Ch. 9 - Prob. 1ALR Ch. 9 - Prob. 2ALR Ch. 9 - Prob. 3ALR Ch. 9 - Prob. 4ALR Ch. 9 - Prob. 5ALR Ch. 9 - Prob. 6ALR Ch. 9 - Prob. 7ALR Ch. 9 - Prob. 8ALR Ch. 9 - Prob. 9ALR Ch. 9 - Prob. 10ALR

Solution Summary: The author explains that people need more adventure and innovation in the cruise vacation. Market segmentation refers to the segregation of market into smaller and relatively homogeneous groups.

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Chapter 9 Solutions